"Mitsuya Day" Commemorative Event Held in Kawanishi City, the Birthplace of Mitsuya Cider / Kawanishi City, Hyogo Prefecture
Kawanishi City, the birthplace of the Mitsuya brand, hosted a free sampling event of Mitsuya Cider at the city hall south plaza on March 27 to celebrate "Mitsuya Day." The event, organized by Asahi Soft Drinks, featured the distribution of 600 bottles, original drink sales, and an appointment ceremony where selected students received merchandise and joined a toast with the mayor.
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On March 27, Kawanishi City, Hyogo Prefecture, held a free distribution (hereinafter referred to as sampling) event of Mitsuya Cider at the south plaza of the city hall. (Organizer: Asahi Soft Drinks Co., Ltd.) As this city is the "birthplace of the Mitsuya brand," it has been rolling out various initiatives in collaboration with the company.
In Kawanishi City, a free Mitsuya Cider distribution event is held annually to commemorate "Mitsuya Day" on March 28, and this year it was held on March 27. On the day of the event, in addition to the sampling of Mitsuya Cider (600 bottles), original drinks using Mitsuya Cider were sold by the Kawanishi Lions Club.
Also, as a new initiative this year, Asahi Soft Drinks Co., Ltd. held the "MITSUYA CREW Popping Appointment Ceremony." Original goods (such as shirts) were presented to 5 elementary and junior high school students selected by lottery from 21 applicants who attended "Mitsuya Day," and a toast ceremony was held with the mayor and the Kawanishi Smile Navigators, who will perform as Minamoto no Yoshiie (Hachimantaro), Tomoe Gozen, Tokiwa Gozen, and Shizuka Gozen at the Seiwa Genji Festival held in April.
