We're Going All Out! The First-Ever Municipal Sales Director!
Kawachinagano City releases a promotional video featuring the Sales Director and their family, aiming to attract new residents. The city also achieved its highest-ever revenue from the 'Furusato Nozei' (hometown tax donation) program.
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- 📰 Published: April 1, 2026 at 04:00
The Sales Department's City Promotion Division has produced a promotional video themed around permanent residency, aiming to make the city a preferred choice for families with children.
The video features the Sales Director, who is also a parent, appearing with their own family. They visit the city's child-rearing support center "Aick" for the first time, experiencing and promoting the appeal of the city's child-rearing environment.
Last April, the city established the first-ever municipal "Sales Department" in Japan, recruited through public application, to enhance its "ability to sell value" and "earning power." Mr. Daichi Terashima, who previously worked for a major beer manufacturer, was appointed as the Sales Director.
In its first year, the city recorded its highest-ever revenue from the "Furusato Nozei" program, reaching approximately 660 million yen (as of the end of February).
Furthermore, through participation in events such as "Okukawachi Oto-emaki 2025" at the Osaka-Kansai Expo and the launch of the "Youth Future Project," which utilizes the unique sensibilities of young people for events and information dissemination, the city's promotional videos garnered a total of 1.85 million views. This has further enhanced pride and attachment to living in the city, as well as increased interest from outside the city.
Moving forward, the city aims to secure financial resources by selling its value and enhancing its earning power, thereby increasing the city's appeal and becoming a city that is chosen by residents.
With this positive cycle in mind, the Sales Director continues to give their all every day!
Watch the "Permanent Residency Promotion Video" featuring the family here!
【Inquiries】
Kawachinagano City Hall, Growth Strategy Bureau, Sales Department, City Promotion Division, Hayakawa
(Phone: 0721-53-1111, Ext. 330)
FAQ
What kind of department is the "Sales Department" established by Kawachinagano City?
It is a department that recruits individuals from the private sector through public application, aiming to enhance the "ability to sell value" and "earning power." Mr. Daichi Terashima, who previously worked for a major beer manufacturer, serves as the Sales Director.
What is the purpose of this promotional video?
The purpose is to make the city a preferred choice for families with children, focusing on permanent residency. It aims to allow viewers to experience and understand the appeal of the city's child-rearing environment. The Sales Director appears in the video with their own family.
What are the city's achievements since the establishment of the Sales Department?
The city has contributed to enhancing its appeal and increasing interest through achievements such as record-high Furusato Nozei revenue (approximately 660 million yen), participation in events at the Osaka-Kansai Expo, the launch of the "Youth Future Project," and a total of 1.85 million views for promotional videos.