City Circuit Tokyo Bay, an entertainment facility blending motorsports and technology, planned and operated by TOM'S Co., Ltd. (Minato-ku, Tokyo; President: Isao Tanimoto), will host the "Odaiba Spring Premium Beef Tongue Festival" for two weeks from Thursday, April 2nd, to Thursday, April 16th.
During this period, the premium beef tongue in the barbecue set will be doubled at no extra cost. Furthermore, groups of 10 or more will receive a complimentary serving of white rice for each person.
Amidst rising imported meat prices due to the weak yen, this event is a dedicated effort to "meet the cost-saving needs of consumers."
Enjoy an exhilarating drive and exquisite barbecue at the Odaiba circuit
3 Highlights of the "Odaiba Spring Premium Beef Tongue Festival" 1. [Value] Double the Premium Beef Tongue! Same Price Going against the trend of rising imported meat prices, we are doubling the amount of "premium beef tongue" typically included in our standard ~250g set at no additional cost.
2. [Group Benefit] Free White Rice for Everyone in Groups of 10 or More For groups of 10 or more, we will provide free servings of "white rice (retort pouch)" for every member, an essential accompaniment to meat.
3. [Experience] A Unique Collaboration of "Motorsports × Authentic Barbecue" We offer a unique Odaiba leisure experience where you can enjoy an exhilarating kart drive at the only permanent circuit in Tokyo's 23 wards, followed by an authentic, hassle-free barbecue.
Background of the Project Since January of this year, City Circuit Tokyo Bay has appointed a former brand manager from a major yakiniku chain as the head of its food and beverage business. While being a motorsports facility, we are focusing on the quality and entertainment value of our "food" offerings.
The BBQ service, which resumed in March, has seen a surge in demand, with over 30 reservations made in just the first month. Amidst prolonged inflation, we have decided to go "profit-blind" with the "Double Premium Beef Tongue" offer, aiming to use the accessible experience of barbecue as a gateway to introduce people to motorsports and uncover potential new fans.
Project Overview Enjoy a set of kart driving and barbecue in Odaiba (Barbecue photo is for illustrative purposes)
・Period: Thursday, April 2, 2026 – Thursday, April 16, 2026
FACT BOX
- Source: PR Times
- Category: News