【Tebasaki Mutsumi's Dream】From a 'Mother's Nostalgic Taste' of a Poor Childhood to a Global Standard. Nagoya's Next-Generation Tebasaki Restaurant Challenges World Domination

Our company supports April Dream, an initiative to announce dreams on April 1st. This press release is the dream of "Tebasaki Mutsumi."

CIRCLE one Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Shota Koide), which operates "Tebasaki Mutsumi," will announce its grand dream on April 1, 2026: "To make Tebasaki a global culture and bring smiles to the world." This next-generation Tebasaki restaurant from Nagoya, which is fully booked every day, will elevate "TEBASAKI," a unique Japanese food culture, to a global standard, driven by the childhood experience of "family smiles at the dinner table."

From Nagoya's Enthusiasm to a Global Standard

"Creating a world where people connect and smiles spread." This is the corporate philosophy of "Tebasaki Mutsumi" and the future we aim for.

Currently, our restaurant is expanding nationwide, including directly managed stores and franchises, primarily in Nagoya, and has achieved overwhelming repeat rates and word-of-mouth reviews. However, this is just the "first step" in our dream. Our goal is not merely to expand stores, but to create "the happiest place in the world" through the food of Tebasaki. We will spread the warmth and enthusiasm of the counter business from Nagoya to the whole country and then to the world.

3 Reasons Why "Tebasaki Mutsumi" Can Compete Globally

Here are our strengths, which have attracted media attention, and our potential in the global market.

1. 【Marketability】Global Expandability Targeting a "Blank Slate" in the World Market

"Chicken," a healthy ingredient loved worldwide with few religious restrictions. Among these, strong brands specializing in chicken wings are still a blank slate globally. For international visitors (inbound tourists), Tebasaki, symbolizing Japanese izakaya culture, has extremely high appeal as an "experiential food culture."

2. 【Experiential Value】Live Atmosphere Enjoyed with All Five Senses and Unique Communication

"Tebasaki Mutsumi is all about hospitality." We pride ourselves on this. We adopt a counter-style dining experience in a warm, Japanese-themed interior based on Showa retro, where customers can enjoy the sounds and aromas of cooking right in front of them. By creating an intimate space where natural conversation and smiles arise between staff and customers, we offer not just a meal, but a special "experience" that satisfies the heart. For foreign tourists, the space that evokes old Japanese nostalgia is also a great attraction.

3. 【Product Power】The Ultimate "Black, Red, White" That Captivates Everyone

The biggest hurdle for Japanese food businesses expanding overseas is "reliance on artisans (personalization)." At our restaurant, we have established a system that allows for perfect reproduction of our secret, proprietary sauce through OEM development, and we have streamlined the cooking process to the absolute minimum. This enables us to provide the "best Tebasaki taste" of Japan consistently around the world, overcoming language and cultural barriers, even with local staff. We will captivate the world with our ultimate three flavors that everyone will love.

Black【KURO】

Mutsumi's proud classic special sweet sauce

Red【AKA】

Addictive with a stimulating spicy-umami sauce

White【SHIRO】

An art of elegant salt and sesame oil that brings out the ingredients' flavor

Tebasaki: The Only Source of Smiles During a Poor Childhood

Why are we so particular about "Tebasaki" and "smiles"? It stems from the representative, Koide's, formative experience.

Koide grew up in a single-parent household and was not in a wealthy environment. His mother worked tirelessly from morning till night, 365 days a year. What she occasionally bought as a "reward" was Tebasaki from a famous Nagoya restaurant.

Amidst the daily grind, the dinner table surrounded by Tebasaki was the only moment when the entire family could genuinely smile. "Someday, I want to create a place where I can make people smile like that." That strong memory and vow are the driving force behind "Tebasaki Mutsumi."

In modern society, where digitalization is advancing and real human connections are becoming diluted, the "power to connect people" brought by a delicious dining experience is becoming more important than ever. Through Tebasaki, we continue to provide a warm place for communication that modern people are forgetting.

Future Outlook and Vision

Currently, we are expanding to major cities nationwide, including Nagoya and Tokyo (Ebisu), and plan to expand to a total of 10 stores (as of April 2026).

However, our goal is not the number of stores. "The world’s best tebasaki — that’s what we’re after." We aim to deliver感動 (deep satisfaction) to customers in front of us, and for that experience to spread by word-of-mouth across oceans. We will elevate Tebasaki, once a local Nagoya food, into "TEBASAKI," a universally recognized culture, and create a great chain of smiles around the world.

【Company Profile】

Trade Name: CIRCLE one Co., Ltd.

Established: December 2019

Representative: Representative Director Shota Koide

Head Office Location: 3-8-125 Sakae, Naka-ku, Nagoya City, Aichi Prefecture

Business Activities: Operation and franchise development of the restaurant "Tebasaki Mutsumi"

URL: https://tebasaki623.co.jp/