【Tebasaki Mutsumi's Dream】From a childhood memory of "mother's taste" in poverty to a global standard. Nagoya's next-generation Tebasaki restaurant challenges world domination.

Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "Tebasaki Mutsumi."

CIRCLE one Inc. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Shota Koide), which operates "Tebasaki Mutsumi," will announce our grand dream on April 1, 2026: "To make Tebasaki a global culture and bring smiles to people worldwide." This next-generation Tebasaki restaurant from Nagoya, which is fully booked every day, aims to elevate "TEBASAKI," a unique Japanese food culture, to a global standard, with the childhood experience of "smiles at the dinner table" in its heart.

Making Nagoya's enthusiasm a global standard

"Connecting people and creating a world where smiles spread." This is the corporate philosophy of "Tebasaki Mutsumi" and the future we aim for.

Currently, our restaurant is expanding nationwide, including directly managed stores and franchises, centered in Nagoya, and has achieved overwhelming repeat rates and word-of-mouth evaluations. However, this is just the "first step" of our dream. What we aim for is not just simple store expansion, but to create "the place with the most smiles in the world" through the food of Tebasaki. We will spread the warmth and enthusiasm of the counter business from Nagoya to the whole country and then to the world.

Three reasons why "Tebasaki Mutsumi" can compete globally

We introduce our strengths, which have attracted attention from the media, and our potential in the global market.

1. 【Marketability】Global scalability that targets the "blank space" of the world market

"Chicken," which is less subject to religious restrictions and is loved worldwide as a healthy ingredient. Among them, a strong brand specializing in Tebasaki is still a blank space globally. For foreign visitors (inbound), Tebasaki, which symbolizes Japanese izakaya culture, has extremely high appeal as an "experiential food culture."

2. 【Experiential Value】Live feeling that can be enjoyed with all five senses and unique communication

"Tebasaki Mutsumi is all about customer service." We pride ourselves on that. In a warm, Japanese-style interior based on Showa retro, we adopt a counter style where you can enjoy the sounds and aromas of cooking right in front of you. By creating an intimate space where natural conversation and smiles are born between staff and customers, we provide a special "experience" that satisfies the heart, not just a meal. For foreign tourists, a space where they can feel the good old nostalgia of Japan is also a great attraction.

3. 【Product Power】The ultimate "Black, Red, White" that captivates everyone

The biggest hurdle for Japanese dining businesses when expanding overseas is "reliance on skilled chefs (personalization)." At our restaurant, we have built a system that can perfectly reproduce our secret sauce, which is a closely guarded family recipe, through OEM development, and have streamlined the cooking process to the utmost. This allows us to provide Japan's "best Tebasaki taste" consistently around the world, even with local staff, overcoming language and cultural barriers. We will captivate the world with the ultimate three types of flavors that everyone will fall in love with.

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