Collaborative Hair Salon 'RETOUCH by fifth' Opens New Store in Umeda, Osaka, Marking Its First Expansion into the Kansai Area
CiiK Co., Ltd. and fifth group have opened 'RETOUCH by fifth Osaka Umeda', a collaborative hair salon. This is the fourth store following Harajuku and others, and the first in the Kansai area. It provides a new salon experience for adult men through a 'division of labor and collaboration' model, combining CiiK's SNS communication power with fifth's salon management expertise.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 21:00
- 🔍 Collected: May 21, 2026 at 12:31
- 🤖 AI Analyzed: May 21, 2026 at 12:56 (24 min after Collected)
CiiK Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Akito Miyanaga), which develops brands and media in the lifestyle domain such as the grooming brand 'RETOUCH' and the media for adult men 'Otona Danshi Lab', and fifth group (Operating companies: fifth Co., Ltd. / JINN Co., Ltd., CEO: Masato Kimura), which operates 54 hair salons nationwide under the concept of 'LIFESTYLE BRANDING', have opened the collaborative hair salon 'RETOUCH by fifth Osaka Umeda'.
'RETOUCH by fifth Osaka Umeda' is the fourth store following Harajuku, Ginza, and Fukuoka Tenjin Daimyo, and marks the first store opening in the Kansai area.
What is 'RETOUCH by fifth'
'RETOUCH by fifth' is a collaborative hair salon for adult men that fuses the strengths of 'RETOUCH', a grooming brand aimed at adult men, and fifth group, which has specialized in men's perms since its founding in 2008 and operates 54 stores nationwide.
Since opening its first store in Harajuku, Tokyo in April 2024, it has continued to expand rapidly as a hair salon that creates 'culture' and 'enthusiasm' by providing a unique brand experience that combines online content such as SNS with realistic experiences at the salon.
The operation of the new store is handled by fifth, while a 'division of labor and collaboration' system is adopted where RETOUCH (CiiK) utilizes its know-how for branding such as content and information dissemination. By maximizing the strengths of both parties, it achieves high customer satisfaction and community formation.
Features of 'RETOUCH by fifth'
1. Hair design for adults by a group of men's perm professionals
Based on fifth's high technical skills, which boast numerous awards in men's style contests hosted by industry magazines, we propose perm designs that are perfectly compatible with adult men.
We accommodate a wide range of perm styles from royal to trendy, such as the 'Shadow Perm' with a loose texture that goes well with the mush style, the 'Feather Perm' that combines masculinity and cleanliness, and the 'Nuance Perm' that creates a natural hair flow. We provide designs where anyone can reproduce a professional finish.
2. 'Content Power' of over 1 million total SNS followers × 'Salon Experience'
The total number of followers across SNS accounts operated by RETOUCH exceeds 1 million.
Using content related to hair design and grooming disseminated online as an entry point, it builds a unique cycle that generates 'enthusiasm' through high-density realistic experiences at the salon. It realizes a virtuous cycle where those who become fans through content can visit the store with peace of mind and become even greater fans through the professional salon experience.
3. High-quality salon operation through a 'division of labor and collaboration' model
It adopts a 'division of labor and collaboration' system where fifth is responsible for salon operation, staff training, and customer attraction utilizing Hot Pepper Beauty, while RETOUCH (CiiK) is in charge of branding and content dissemination utilizing YouTube and SNS. By concentrating on each party's areas of expertise, it achieves both the quality of treatments and the brand's worldview.
4. Jointly developed products by fifth and RETOUCH
'RETOUCH nu WAVE -HAIR WAX-', a hair wax specialized for perms and curly hair which is a symbolic product of RETOUCH, was jointly developed with fifth's stylists.
It pursued to the utmost the functionality that allows anyone to reproduce a professional finish and the texture sought by adult men. It is also handled at the salon storefront, and provided as a series of experiences from styling proposals after the treatment to product purchase.
Background of opening in Umeda, Osaka
Starting with the opening in Tenjin, Fukuoka in November 2022, the fifth brand has steadily expanded to major cities such as Nagoya, Sendai, and Sapporo. Being rooted in the region as a lifestyle platformer for each area and securely gaining fans has become a great confidence for the group.
Osaka, which had long been selected as an important area for store openings, required a careful assessment of the timing of the opening due to differences in business customs and staff structure challenges. After opening the group salon 'tenn by fifth' in advance in Osaka in December 2024, local market analysis revealed that fifth group's know-how is sufficiently effective.
And now, by fully preparing and opening the collaborative brand 'RETOUCH by fifth' with CiiK in Umeda, Osaka, Kans
'RETOUCH by fifth Osaka Umeda' is the fourth store following Harajuku, Ginza, and Fukuoka Tenjin Daimyo, and marks the first store opening in the Kansai area.
What is 'RETOUCH by fifth'
'RETOUCH by fifth' is a collaborative hair salon for adult men that fuses the strengths of 'RETOUCH', a grooming brand aimed at adult men, and fifth group, which has specialized in men's perms since its founding in 2008 and operates 54 stores nationwide.
Since opening its first store in Harajuku, Tokyo in April 2024, it has continued to expand rapidly as a hair salon that creates 'culture' and 'enthusiasm' by providing a unique brand experience that combines online content such as SNS with realistic experiences at the salon.
The operation of the new store is handled by fifth, while a 'division of labor and collaboration' system is adopted where RETOUCH (CiiK) utilizes its know-how for branding such as content and information dissemination. By maximizing the strengths of both parties, it achieves high customer satisfaction and community formation.
Features of 'RETOUCH by fifth'
1. Hair design for adults by a group of men's perm professionals
Based on fifth's high technical skills, which boast numerous awards in men's style contests hosted by industry magazines, we propose perm designs that are perfectly compatible with adult men.
We accommodate a wide range of perm styles from royal to trendy, such as the 'Shadow Perm' with a loose texture that goes well with the mush style, the 'Feather Perm' that combines masculinity and cleanliness, and the 'Nuance Perm' that creates a natural hair flow. We provide designs where anyone can reproduce a professional finish.
2. 'Content Power' of over 1 million total SNS followers × 'Salon Experience'
The total number of followers across SNS accounts operated by RETOUCH exceeds 1 million.
Using content related to hair design and grooming disseminated online as an entry point, it builds a unique cycle that generates 'enthusiasm' through high-density realistic experiences at the salon. It realizes a virtuous cycle where those who become fans through content can visit the store with peace of mind and become even greater fans through the professional salon experience.
3. High-quality salon operation through a 'division of labor and collaboration' model
It adopts a 'division of labor and collaboration' system where fifth is responsible for salon operation, staff training, and customer attraction utilizing Hot Pepper Beauty, while RETOUCH (CiiK) is in charge of branding and content dissemination utilizing YouTube and SNS. By concentrating on each party's areas of expertise, it achieves both the quality of treatments and the brand's worldview.
4. Jointly developed products by fifth and RETOUCH
'RETOUCH nu WAVE -HAIR WAX-', a hair wax specialized for perms and curly hair which is a symbolic product of RETOUCH, was jointly developed with fifth's stylists.
It pursued to the utmost the functionality that allows anyone to reproduce a professional finish and the texture sought by adult men. It is also handled at the salon storefront, and provided as a series of experiences from styling proposals after the treatment to product purchase.
Background of opening in Umeda, Osaka
Starting with the opening in Tenjin, Fukuoka in November 2022, the fifth brand has steadily expanded to major cities such as Nagoya, Sendai, and Sapporo. Being rooted in the region as a lifestyle platformer for each area and securely gaining fans has become a great confidence for the group.
Osaka, which had long been selected as an important area for store openings, required a careful assessment of the timing of the opening due to differences in business customs and staff structure challenges. After opening the group salon 'tenn by fifth' in advance in Osaka in December 2024, local market analysis revealed that fifth group's know-how is sufficiently effective.
And now, by fully preparing and opening the collaborative brand 'RETOUCH by fifth' with CiiK in Umeda, Osaka, Kans
FAQ
Where is 'RETOUCH by fifth Osaka Umeda' located?
It opened in Umeda, Osaka, marking their first expansion into the Kansai area and their fourth store nationwide.
What is unique about how this salon operates?
It uses a 'division of labor' model where 'fifth' handles store operations and customer acquisition, while 'RETOUCH' handles SNS branding and content.
What hairstyles are recommended?
Trend-setting men's perms tailored for adult men, such as the 'Shadow Perm' and the clean-cut 'Feather Perm', are highly recommended.