Men's Hair Cosmetics Brand 'RETOUCH' Launches Mini Sizes at Approx. 1,920 FamilyMart Stores Nationwide
CiiK Co., Ltd. announces that its men's brand RETOUCH will release FamilyMart-exclusive mini-sized hair cosmetics at roughly 1,920 stores starting April 24, 2026.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 21:30
- 🔍 Collected: April 23, 2026 at 13:01
- 🤖 AI Analyzed: April 23, 2026 at 23:47 (10h 45m after Collected)
CiiK Co., Ltd. (Pronunciation: Seek, Headquarters: Shibuya-ku, Tokyo, CEO: Akito Miyanaga) announces that the hair cosmetics products of its men's hair cosmetics and apparel brand 'RETOUCH' will be progressively available in FamilyMart-exclusive mini sizes at approximately 1,920 FamilyMart stores nationwide starting Friday, April 24, 2026.
Starting from e-commerce sales, 'RETOUCH' has leveraged its strengths in product development originating from hairdressers and media to focus on hair styling products that support 'just right grooming for adult men.'
For this rollout across roughly 1,920 FamilyMart stores nationwide, we have newly prepared FamilyMart-exclusive mini-sized products so that more people can easily pick them up.
By expanding the environment where customers can encounter RETOUCH—whether during their commute, while out and about, or as an extension of a casual shopping trip—we will deliver a brand experience that blends more seamlessly into daily life.
Rollout Overview
Sales locations: Approximately 1,920 FamilyMart stores nationwide
Start date: Progressively starting Friday, April 24, 2026
Available products: FamilyMart-exclusive mini size 'RETOUCH' hair styling and hair care series
WAVE -HAIR WAX- mini
WAVE GEL mini
GREASE mini
BALM SOFT MUSK mini
CARE MILK mini
STYLING OIL mini
*Please check here for the list of participating stores.
*Some stores may not carry these products.
FamilyMart-exclusive mini size 'RETOUCH' hair styling and hair care series
Background of the Rollout: From EC to 'Everyday Sales Floors', Making it Even Easier to Pick Up
RETOUCH started from e-commerce and has expanded its support through product development that multiplies user voices with the professional knowledge of hairdressers. What the brand values highly in this process is being able to 'pick it up when needed, where needed, and in the form needed.'
FamilyMart, the destination for this rollout, is a lifestyle infrastructure situated within everyday routes across the country, serving as a real-world touchpoint that many people visit daily.
By interacting with the more trial-friendly mini-sized RETOUCH at FamilyMart, we believe it will become a new entry point for those who have not been familiar with hair styling products before, as well as those who just want to try them out casually.
What RETOUCH aims for is not merely to deliver styling products, but to increase options for appropriate grooming that make people feel 'having this sets my mood right' even in the midst of a busy daily life.
The nationwide rollout of FamilyMart-exclusive mini sizes is positioned as a major step toward this goal.
About the Men's Hair Cosmetics 'RETOUCH'
RETOUCH is a men's hair cosmetics brand originating from hairdressers and media, launched in 2021.
Targeting 'adult men' in their late 20s and 30s as its core demographic, it has expanded across hair cosmetics and apparel, continuously staying close to users' daily lives while creating a unique 'men's grooming culture' and community.
WAVE GEL and WAVE GEL mini
Features of 'RETOUCH'
1. Rapid market penetration through store sales nationwide, beyond online sales
RETOUCH's men's hair and cosmetics, which began in e-commerce, have won numerous awards on major EC platforms, and are now expanding to leading domestic department stores such as Isetan Shinjuku Men's Building, Hankyu Men's Tokyo, and JR Nagoya Takashimaya, as well as popular hair salons nationwide. Furthermore, through expansion into LOFT, we are broadening our sales channels to reach even more consumers.
2. 'User-First' approach listening to the voices of over 1 million total followers on our SNS accounts, and collaboratively developed products with men's hair professionals
The strength behind RETOUCH's support lies in its overwhelming 'high-resolution product development capability' that fuses the real voices of target users with professional techniques.
- Owned media listening to 1 million real voices
Centered around 'Otona Danshi Labo' (Adult Men's Lab), a media outlet operated for adult men, our SNS-related accounts including Instagram have over 1 million total followers, establishing a system capable of continuously absorbing the real concerns and opinions of our target users on a daily basis.
- Collaborative development with men's hair professionals
RETOUCH's iconic product, the hair wax 'WAVE -HAIR WAX-', was collaboratively developed with 'fifth', a popular men's perm salon with 17 locations nationwide, centered around Shibuya. It aims to let anyone reproduce professional finishes.
Starting from e-commerce sales, 'RETOUCH' has leveraged its strengths in product development originating from hairdressers and media to focus on hair styling products that support 'just right grooming for adult men.'
For this rollout across roughly 1,920 FamilyMart stores nationwide, we have newly prepared FamilyMart-exclusive mini-sized products so that more people can easily pick them up.
By expanding the environment where customers can encounter RETOUCH—whether during their commute, while out and about, or as an extension of a casual shopping trip—we will deliver a brand experience that blends more seamlessly into daily life.
Rollout Overview
Sales locations: Approximately 1,920 FamilyMart stores nationwide
Start date: Progressively starting Friday, April 24, 2026
Available products: FamilyMart-exclusive mini size 'RETOUCH' hair styling and hair care series
WAVE -HAIR WAX- mini
WAVE GEL mini
GREASE mini
BALM SOFT MUSK mini
CARE MILK mini
STYLING OIL mini
*Please check here for the list of participating stores.
*Some stores may not carry these products.
FamilyMart-exclusive mini size 'RETOUCH' hair styling and hair care series
Background of the Rollout: From EC to 'Everyday Sales Floors', Making it Even Easier to Pick Up
RETOUCH started from e-commerce and has expanded its support through product development that multiplies user voices with the professional knowledge of hairdressers. What the brand values highly in this process is being able to 'pick it up when needed, where needed, and in the form needed.'
FamilyMart, the destination for this rollout, is a lifestyle infrastructure situated within everyday routes across the country, serving as a real-world touchpoint that many people visit daily.
By interacting with the more trial-friendly mini-sized RETOUCH at FamilyMart, we believe it will become a new entry point for those who have not been familiar with hair styling products before, as well as those who just want to try them out casually.
What RETOUCH aims for is not merely to deliver styling products, but to increase options for appropriate grooming that make people feel 'having this sets my mood right' even in the midst of a busy daily life.
The nationwide rollout of FamilyMart-exclusive mini sizes is positioned as a major step toward this goal.
About the Men's Hair Cosmetics 'RETOUCH'
RETOUCH is a men's hair cosmetics brand originating from hairdressers and media, launched in 2021.
Targeting 'adult men' in their late 20s and 30s as its core demographic, it has expanded across hair cosmetics and apparel, continuously staying close to users' daily lives while creating a unique 'men's grooming culture' and community.
WAVE GEL and WAVE GEL mini
Features of 'RETOUCH'
1. Rapid market penetration through store sales nationwide, beyond online sales
RETOUCH's men's hair and cosmetics, which began in e-commerce, have won numerous awards on major EC platforms, and are now expanding to leading domestic department stores such as Isetan Shinjuku Men's Building, Hankyu Men's Tokyo, and JR Nagoya Takashimaya, as well as popular hair salons nationwide. Furthermore, through expansion into LOFT, we are broadening our sales channels to reach even more consumers.
2. 'User-First' approach listening to the voices of over 1 million total followers on our SNS accounts, and collaboratively developed products with men's hair professionals
The strength behind RETOUCH's support lies in its overwhelming 'high-resolution product development capability' that fuses the real voices of target users with professional techniques.
- Owned media listening to 1 million real voices
Centered around 'Otona Danshi Labo' (Adult Men's Lab), a media outlet operated for adult men, our SNS-related accounts including Instagram have over 1 million total followers, establishing a system capable of continuously absorbing the real concerns and opinions of our target users on a daily basis.
- Collaborative development with men's hair professionals
RETOUCH's iconic product, the hair wax 'WAVE -HAIR WAX-', was collaboratively developed with 'fifth', a popular men's perm salon with 17 locations nationwide, centered around Shibuya. It aims to let anyone reproduce professional finishes.