Why do 'lightweight bags' sell so well? The 'single philosophy' that changes daily life [April Dream]

We support 'April Dream,' a project that aims to make April 1st a day to share dreams. This press release is the dream of 'LIAL WORKS Co., Ltd. (Brand: CIE).' We are sharing our 'serious dream.' This is not a joke for April Fools'. It is a future we seriously want to realize. ■ Lightness is not just a spec. There are many 'lightweight bags' in the world. However, we view 'lightness' not as a mere function, but as a philosophy to change daily life. Because—when a bag becomes lighter, people's actions definitely change. You feel like walking a little further, you can stop by unexpected places, and the stress of luggage decreases, making going out more fun. In other words, 'lightness' has the power to lower the hurdles of action. ■ The origin of 'Bag = Tool.' Our brand 'CIE' considers bags as 'tools,' not 'fashion.' We believe that only by satisfying not just appearance, but also weather-resistant functionality, long-lasting durability, and a design that blends into daily life, can it become a product that truly supports people's lives. And at the center of that is 'lightness.' ■ The reason for selling is not a trend. We do not prioritize market research. Instead of following trends, we only make what we truly believe is necessary. This attitude, which may seem irrational at first glance, has resulted in creating 'products that are used for a long time.' We have experienced difficulties such as periods when exhibitions did not yield results, times when we struggled with cash flow, and times when we could not supply even if we wanted to sell, but we never changed this way of thinking. ■ 'Lightness' expands life's choices. We are not aiming to sell bags. We aim to create as many changes as possible, such as 'I was able to go a little further because of this bag.' Lightness may be a small difference. But that small difference changes daily life. And if daily life changes, life's choices will expand a little. ■ April Dream — Our next challenge. We have set our next dreams: to become a globally recognized brand, to develop multiple brands, and to open stores in major world cities. The origin of this challenge remains the same: 'Delivering new values to daily life.' ■ 'Story-driven craftsmanship' spreading to the world. Our dream is not just overseas expansion. It is to deliver the 'story' to the world, including the philosophy behind the product, the maker's thoughts, and the relationships with those involved. Whether in stores, on social media, or at exhibitions, we keep asking: 'Why this product?' We believe that the accumulation of this question creates the future of the brand. ■ Finally. The reason we make lightweight bags is simple. It is to push people's actions just a little bit forward. Bringing new values to the daily lives of various people. That is the April Dream of LIAL WORKS.