Rainbow Ikeda Becomes a Snack Bar Mama!? Featuring Elf Arakawa as a Troubled Regular! YouTube Program 'Snack Kamimaigo' Starts Streaming Friday, April 24
Ci FLAVORS Co., Ltd. is launching a YouTube program, 'Snack Kamimaigo', starting April 24, 2026. Featuring comedians Rainbow Ikeda and Elf Arakawa, it educates consumers to choose shampoos based on the second ingredient listed, highlighting the benefits of PPT.
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- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 02:36 (15h 5m after Collected)
Ci FLAVORS Co., Ltd. (Pronunciation: Sea Flavors, Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Yoshiaki Okura, hereinafter "Ci FLAVORS") will begin streaming a 4-episode YouTube content series titled "Snack Kamimaigo: Rainbow Ikeda Mama's Beautiful Choice" on its official YouTube program channel from 20:00 on Friday, April 24, 2026. This program delivers a new selection criterion to those "lost in hair" (Kamimaigo) agonizing over shampoo choices: "Choose your shampoo by the second ingredient on the full ingredient list."
In this talk variety show, Naoto Ikeda of Rainbow dresses up as a snack bar mama. Together with troubled regular Arakawa of Elf and junior mama Katoyuri, they face the worries of the "hair-lost" customers visiting the bar. Amidst laughter and empathy, they help viewers realize why shampoos containing the "PPT*" ingredient—listed second on the full ingredient list—are so good.
■ Ci FLAVORS Official Website: https://www.ci-flavors.com
■ "Snack Kamimaigo" Official SNS Accounts
- YouTube: https://www.youtube.com/@official_kamimaigo
- X: https://x.com/official_kamimaigo
- TikTok: https://www.tiktok.com/@official_kamimaigo
- Instagram: https://www.instagram.com/official_kamimaigo/
■ Program Highlights
"Become a beautiful chooser in picking men too," "I'm searching for PPT* like I'm searching for my ex-boyfriend."
—Will romantic quotes (or confusing words) burst out from popular comedians Rainbow Ikeda x Elf Arakawa!?
Only heard here!
Beauty expert Megumi Sakioka, who has developed best-selling cosmetics, explains PPT* in detail.
She easily imparts the method of reading ingredients to become a "beautiful chooser" who can select a shampoo that suits them.
The real talk continues with "industry truths" you don't usually hear, such as the reality of salon floors discussed by hairdresser Daiki Hattori, and the behind-the-scenes of PR posts by influencer Kevin (@konnichiwakevin).
"Word-of-mouth," "Salon quality," "#PR post," "Buying for the packaging"—tackling head-on the hair troubles everyone recognizes, giving you the urge to check the back of your shampoo bottle by the time you finish watching.
- Background
Starting with the non-silicone boom, the mass-premium category of shampoos (around the 1,400 to 1,600 yen range) available at drugstores has grown rapidly. On the other hand, even as interest and investment in hair care increase, many consumers choose their shampoo based on the impression that it "seems good" from SNS, reviews, and packaging. We arrived at the insight that people are not choosing by looking at the ingredients truly necessary for their hair concerns.
The Ci FLAVORS group focused on "PPT (Polypeptide)*", a repair ingredient derived from the same protein as hair. While PPT* has the feature of repairing hair while washing, formulating it in high concentrations makes it difficult to design lathering and usability, making it known as an ingredient with a high hurdle for formulation.
Amidst this, the Ci FLAVORS group developed and launched a shampoo that realizes a high-concentration formula with PPT* listed as the second ingredient on the full ingredient list. Through a formula design backed by ingredients, we propose a new value of choosing a shampoo based on rationale rather than choosing "vaguely." And now, to correctly and understandably convey this value to consumers, we have launched the YouTube program "Snack Kamimaigo." While easily unraveling hair care ingredients, we will deliver hints on choosing the shampoo that suits you.
- Program Overview: What it Means to "Choose by the 2nd Ingredient"
What this program wants to convey is a new way of choosing: "Look at the second ingredient from the top on the shampoo's full ingredient list."
At the stage of the program, "Snack Kamimaigo," people "lost in hair" who are confused about choosing shampoo, including Elf's Arakawa, wander in night after night. There, they find the gentle Rainbow Ikeda Mama saying "I understand that feeling" (though sometimes strict about opening and closing the door) and experts who support them with their hair troubles.
What they convey is a selection method that focuses on the "2nd" ingredient from the top of the full ingredient list. The full ingredient list is written in descending order of compounding amount, and usually, the very first ingredient is always listed as "Water." In other words, the second ingredient determines the "character (features)" of that shampoo.
Beauty expert Megumi Sakioka explains the PPT (polypeptide)* ingredient in detail, and hairdresser Daiki Hattori talks about how to choose ingredients from a professional perspective. Furthermore, beauty influencer Kevin teaches the importance of choosing by ingredients from a consumer's point of view. With 'Coco' listed second from the top...
In this talk variety show, Naoto Ikeda of Rainbow dresses up as a snack bar mama. Together with troubled regular Arakawa of Elf and junior mama Katoyuri, they face the worries of the "hair-lost" customers visiting the bar. Amidst laughter and empathy, they help viewers realize why shampoos containing the "PPT*" ingredient—listed second on the full ingredient list—are so good.
■ Ci FLAVORS Official Website: https://www.ci-flavors.com
■ "Snack Kamimaigo" Official SNS Accounts
- YouTube: https://www.youtube.com/@official_kamimaigo
- X: https://x.com/official_kamimaigo
- TikTok: https://www.tiktok.com/@official_kamimaigo
- Instagram: https://www.instagram.com/official_kamimaigo/
■ Program Highlights
"Become a beautiful chooser in picking men too," "I'm searching for PPT* like I'm searching for my ex-boyfriend."
—Will romantic quotes (or confusing words) burst out from popular comedians Rainbow Ikeda x Elf Arakawa!?
Only heard here!
Beauty expert Megumi Sakioka, who has developed best-selling cosmetics, explains PPT* in detail.
She easily imparts the method of reading ingredients to become a "beautiful chooser" who can select a shampoo that suits them.
The real talk continues with "industry truths" you don't usually hear, such as the reality of salon floors discussed by hairdresser Daiki Hattori, and the behind-the-scenes of PR posts by influencer Kevin (@konnichiwakevin).
"Word-of-mouth," "Salon quality," "#PR post," "Buying for the packaging"—tackling head-on the hair troubles everyone recognizes, giving you the urge to check the back of your shampoo bottle by the time you finish watching.
- Background
Starting with the non-silicone boom, the mass-premium category of shampoos (around the 1,400 to 1,600 yen range) available at drugstores has grown rapidly. On the other hand, even as interest and investment in hair care increase, many consumers choose their shampoo based on the impression that it "seems good" from SNS, reviews, and packaging. We arrived at the insight that people are not choosing by looking at the ingredients truly necessary for their hair concerns.
The Ci FLAVORS group focused on "PPT (Polypeptide)*", a repair ingredient derived from the same protein as hair. While PPT* has the feature of repairing hair while washing, formulating it in high concentrations makes it difficult to design lathering and usability, making it known as an ingredient with a high hurdle for formulation.
Amidst this, the Ci FLAVORS group developed and launched a shampoo that realizes a high-concentration formula with PPT* listed as the second ingredient on the full ingredient list. Through a formula design backed by ingredients, we propose a new value of choosing a shampoo based on rationale rather than choosing "vaguely." And now, to correctly and understandably convey this value to consumers, we have launched the YouTube program "Snack Kamimaigo." While easily unraveling hair care ingredients, we will deliver hints on choosing the shampoo that suits you.
- Program Overview: What it Means to "Choose by the 2nd Ingredient"
What this program wants to convey is a new way of choosing: "Look at the second ingredient from the top on the shampoo's full ingredient list."
At the stage of the program, "Snack Kamimaigo," people "lost in hair" who are confused about choosing shampoo, including Elf's Arakawa, wander in night after night. There, they find the gentle Rainbow Ikeda Mama saying "I understand that feeling" (though sometimes strict about opening and closing the door) and experts who support them with their hair troubles.
What they convey is a selection method that focuses on the "2nd" ingredient from the top of the full ingredient list. The full ingredient list is written in descending order of compounding amount, and usually, the very first ingredient is always listed as "Water." In other words, the second ingredient determines the "character (features)" of that shampoo.
Beauty expert Megumi Sakioka explains the PPT (polypeptide)* ingredient in detail, and hairdresser Daiki Hattori talks about how to choose ingredients from a professional perspective. Furthermore, beauty influencer Kevin teaches the importance of choosing by ingredients from a consumer's point of view. With 'Coco' listed second from the top...