Chunichi Shimbun has reached its 140th anniversary this year. On this occasion, the group has established a new corporate philosophy and is executing a rebranding. The key visual for this initiative has now been completed. It expresses the sentiment behind the newly formulated tagline "Weaving a new today" through the figures of people involved in the group's diverse businesses, not limited to the newspaper business, including Chunichi Dragons manager Kazuki Inoue. This will be rolled out in posters and other formats in the future. Credits: CD: Takuji Shoka (Chunichi Shimbun), CD, AD, D: Takeshi Yamamoto (Quintessential), C: Tomomi Yamada (Chunichi Shimbun), P: Masataka Inada (Matsuchiyo).
FACT BOX
- Source: PR TIMES
- Category: campaign