Chuo Koron Shinsha Celebrates 140th Anniversary with a Present Campaign for a Total of 1,400 Winners!
Chuo Koron Shinsha is holding a present campaign for a total of 1,400 winners to commemorate its 140th anniversary, starting in April 2026 for one year. Prizes include collaboration goods by Higuchi Yuko and Seiichi Shirai, and other original goods, requiring application tickets from eligible publications and free membership registration.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:30
- 🔍 Collected: April 15, 2026 at 13:01
- 🤖 AI Analyzed: April 19, 2026 at 12:23 (95h 22m after Collected)
Chuo Koron Shinsha, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Junichi Abe) will celebrate its "140th Anniversary" in April 2026. To express gratitude for 140 years of readership, we will be holding a present campaign for a total of 1,400 winners. Visit https://www.chuko.co.jp/140th/
【Overview of the Present Campaign】
■ Campaign Details
Chuo Koron Shinsha, celebrating its 140th anniversary, will conduct a present campaign throughout the year. Prizes include "Higuchi Yuko x Seiichi Shirai Collaboration Goods," featuring artwork by painter Higuchi Yuko as an homage to Seiichi Shirai's "Chuko Bunko Symbol Mark," as well as numerous other original goods themed after our publications. There are two courses: an "Applicant-All Present" where everyone who applies receives a gift, and a "Choose and Win Present" where winners are selected by lottery. To apply, collect the required points from application tickets printed on the obi of our publications (or in the main text for mooks and magazines without obis) released during the campaign period.
■ How to Apply
① Cut out the point-bearing application tickets printed on the obi of eligible books (or in the main text for mooks/magazines without obis) and collect the necessary number of points.
② Paste the required points' worth of application tickets onto a postcard or application form and mail it.
*To apply for this campaign, membership registration to Chuo Koron Shinsha's reader service "Chuko Reading Club Hon no Mori" is required. Registration and membership fees are completely free.
*Only your "Chuko Reading Club Hon no Mori" member number is required for application. You can apply without writing your address or phone number.
"Chuko Reading Club Hon no Mori"
https://www.chuko.co.jp/ckbc-about/
■ Point System
Points are awarded based on the list price of the book.
・Books under 1,000 yen (excluding tax): Flat 5 points
・Books from 1,000 yen to under 1,500 yen (excluding tax): 10 points
・Thereafter, +5 points for every additional 500 yen.
■ Campaign Period
The one-year campaign period will be divided into four phases. Some prizes will change with each phase.
Phase 1: April 15, 2026 (Wed) – July 14, 2026 (Tue)
Phase 2: July 15, 2026 (Wed) – October 14, 2026 (Wed)
Phase 3: October 15, 2026 (Thu) – January 14, 2027 (Thu)
Phase 4: January 15, 2027 (Fri) – April 14, 2027 (Wed)
■ "Chuo Koron Shinsha 140th Anniversary Present Campaign" Website URL
https://www.chuko.co.jp/140th/
【Prizes】
【Overview of the Present Campaign】
■ Campaign Details
Chuo Koron Shinsha, celebrating its 140th anniversary, will conduct a present campaign throughout the year. Prizes include "Higuchi Yuko x Seiichi Shirai Collaboration Goods," featuring artwork by painter Higuchi Yuko as an homage to Seiichi Shirai's "Chuko Bunko Symbol Mark," as well as numerous other original goods themed after our publications. There are two courses: an "Applicant-All Present" where everyone who applies receives a gift, and a "Choose and Win Present" where winners are selected by lottery. To apply, collect the required points from application tickets printed on the obi of our publications (or in the main text for mooks and magazines without obis) released during the campaign period.
■ How to Apply
① Cut out the point-bearing application tickets printed on the obi of eligible books (or in the main text for mooks/magazines without obis) and collect the necessary number of points.
② Paste the required points' worth of application tickets onto a postcard or application form and mail it.
*To apply for this campaign, membership registration to Chuo Koron Shinsha's reader service "Chuko Reading Club Hon no Mori" is required. Registration and membership fees are completely free.
*Only your "Chuko Reading Club Hon no Mori" member number is required for application. You can apply without writing your address or phone number.
"Chuko Reading Club Hon no Mori"
https://www.chuko.co.jp/ckbc-about/
■ Point System
Points are awarded based on the list price of the book.
・Books under 1,000 yen (excluding tax): Flat 5 points
・Books from 1,000 yen to under 1,500 yen (excluding tax): 10 points
・Thereafter, +5 points for every additional 500 yen.
■ Campaign Period
The one-year campaign period will be divided into four phases. Some prizes will change with each phase.
Phase 1: April 15, 2026 (Wed) – July 14, 2026 (Tue)
Phase 2: July 15, 2026 (Wed) – October 14, 2026 (Wed)
Phase 3: October 15, 2026 (Thu) – January 14, 2027 (Thu)
Phase 4: January 15, 2027 (Fri) – April 14, 2027 (Wed)
■ "Chuo Koron Shinsha 140th Anniversary Present Campaign" Website URL
https://www.chuko.co.jp/140th/
【Prizes】