Igniting Japan Again by Inspiring More People to Dream and Challenge Themselves

Shota Mori (hereinafter 'Mori'), Representative Director of INFINIX HOLDINGS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo), launched the online salon 'MORIDOJO Onlinesalon' on June 14, 2026, to cultivate individuals who discover their life's purpose and persistently take on challenges.

MORIDOJO is not merely a business school or marketing course.

It is a community that confronts fundamental life questions such as:

'How should one live as a human being?' 'What is life for?' 'Why do we challenge ourselves?'

and nurtures individuals who courageously face their lives with determination.

Background of MORIDOJO's Establishment

After graduating from middle school, Mori worked in on-site labor jobs, then achieved nationwide top-tier success in the host industry.

He later founded the cosmetics company CHRISTINA JAPAN and has maintained 92 consecutive months of profitable operations, while also engaging in vegan bakery ventures and social contribution activities.

In 2025, he achieved the summit of Mount Everest—the world's highest peak—just one and a half years after beginning mountaineering with no prior experience.

Through these continuous challenges, Mori became acutely aware of Japan's lack of 'dreams,' 'challenges,' and 'resolve.'

Despite living in a convenient and affluent era, he observed a growing number of:

・Young people unable to dream ・Individuals giving up on challenges ・A society dominated by complaints and dissatisfaction

This deepened his sense of crisis and inspired him to launch MORIDOJO with the desire to 'make Japan better.'

May 2025: Fastest Japanese ascent record of Mount Everest

Exclusive skincare brand for salon members: 'CHRISTINA'

Vegan bakery No.1: 'Te cor gentil' @ Azabu-Juban Vegan bakery No.2: 'TOKYO VEGAN BAKES' @ Kichijoji

MORIDOJO's Three Missions

1. Increase the number of passionate dreamers

Inspire more people to live with passion toward their dreams and guide Japan back to a society filled with dreams and hope.

2. Increase the number of challengers

Cultivate individuals who persistently challenge themselves without fear of failure, thereby increasing the number of courageous role models who inspire others.

3. Increase leaders who transform society

Develop leaders who guide others not by titles, but by their way of life, creating positive societal impact.

MORIDOJO's 10 Principles

Be more sincere

Live with strict self-discipline

Live within good habits

Train your heart and mind

Win through action

Live by serving others

Do not succumb to immediate desires and pleasures

Do not complain or grumble

Be grateful for everything

Live with integrity

Comment from Shota Mori

I genuinely want to make Japan better.

I want to increase the number of people who have dreams. I want to increase the number of people who challenge themselves. I want to increase the number of people who give courage to others.

It is not politicians or corporations that will change Japan.

It is individuals who have made a firm resolution.

Through MORIDOJO, I aim to cultivate challengers who discover their life's purpose, take responsibility for their lives, and positively influence those around them.

Special Commemorative Lectures for the Online Salon Launch

To celebrate the launch of MORIDOJO, special lectures will be held in two locations: Osaka and Tokyo.

[Osaka Venue] First Online Salon Launch Commemorative Lecture

Date July 11, 2026 (Saturday)

Time 13:00–15:00 (Registration from 12:30)

Theme 'Anyone Can Restart at Any Time, from Anywhere'

Program ・Special Lecture (approx. 60 min) ・Online Salon Orientation (approx. 30 min) ・Q&A Session (approx. 30 min) ・Photo Session & Business Card Exchange (approx. 15 min)

Participation Requirements

・Exclusive to MORIDOJO Onlinesalon members ・Free of charge

※Special gifts for attendees ※Limited to the first 30 participants

[Tokyo Venue] Second Online Salon Launch Commemorative Lecture

Date July 25, 2026 (Saturday)

Time 13:00–15:00 (Registration from 12:30)

Theme 'How to Turn the Impossible into Possible'

Program ・Special Lecture (approx. 60 min) ・Online Salon Orientation (approx. 30 min) ・Q&A Session (approx. 30 min) ・Photo Session & Business Card Exchange (approx. 15 min)

Participation Requirements

・Exclusive to MORIDOJO Onlinesalon members ・Free of charge

※Special gifts for attendees ※Limited to the first 30 participants

Join the Online Salon

About MORIDOJO Onlinesalon

MORIDOJO is operated as:

'A place that creates challengers'

and

'A place that nurtures true achievers who can make themselves and those around them happy.'

It is an online community for individuals who wish to clarify their life's purpose, refine their character, and live a life filled with dreams and challenges, learning together continuously.