Choya Umeshu Co., Ltd. (Headquarters: Habikino City, Osaka; President: Shigehiro Kondo; hereinafter Choya) will begin nationwide sequential airing of the "Tsumugu" version commercial featuring "Natsu-Ume Soda" from Tuesday, June 9, 2026, alongside the launch of the new plum juice carbonated drink "CHOYA Natsu-Ume Soda."

This commercial, which started airing on May 12, depicts a child drinking Natsu-Ume vigorously under the hot sun and a mother gently wiping the child's mouth, using watercolor animation to convey that it is a natural beverage safe for children. The music is again performed by Yu Ishigaki this year. Through the transparent and warm vocals of Ms. Ishigaki and the soft touch of watercolor animation capturing everyday moments, the commercial appeals to the charm of Natsu-Ume and Natsu-Ume Soda.

Product Information

・CHOYA Natsu-Ume Soda

"CHOYA Natsu-Ume Soda" is a natural, additive-free (※) beverage made with Kishu Minami-koume, considered the highest quality plum variety. It contains extract derived from the umeboshi-making process and is recommended for summer salt replenishment, with a refreshingly sweet and sour taste. The gentle carbonation ensures a smooth finish, making it safe for children.

(※) No acidulants, flavors, or synthetic colors

Under the slogan "Deliver the power of plum," Choya pursues new possibilities for plums and delivers the wonders of plum to people worldwide for a healthy and enjoyable daily life.

Product Specifications

Product Name

"CHOYA Natsu-Ume Soda"

Description

Carbonated Soft Drink

Content

500g

Price

Suggested retail price 139 yen (excluding tax)

Ingredients

Plum juice (plum (Kishu Minami-koume)), sugar, plum extract, umeboshi extract, carbonic acid

Quantity

24 bottles per case

*The suggested retail price does not restrict the voluntary pricing by retailers.

Launch Details

Sales Area

Nationwide

*Limited quantity; may be handled only in certain regions or stores.

Release Date

Tuesday, June 9, 2026

Official Online Shop "Choya-an"

URL

https://www.choya-an.jp/page/natu-ume

It will also be sold at the official online shop "Choya-an" from Tuesday, June 9, 2026.

Go to Choya-an website.

Company Overview

Name

Choya Umeshu Co., Ltd.

Founded

June 1962

Capital

28 million yen

Representative

Representative Director & President Shigehiro Kondo

Business

Manufacturing and sales of plum wine and plum-related products

Address

160-1 Komagatani, Habikino City, Osaka Prefecture 583-0841, Japan

Main Sales Channels

National liquor wholesalers, Europe, America, Southeast Asia, and other countries

Website

https://www.choya.jp

Go to CHOYA website.

Contact Information

Choya Umeshu Co., Ltd.

Tel: 072-956-0515 (main)

FACT BOX

  • Source: PR TIMES
  • Category: New Product