CHOYA Umeshu Releases New "CHOYA Natsuumu" and "CHOYA Natsuumu Soda" Plum Juice Drinks, Safe for Children!
CHOYA Umeshu will release its plum juice soft drink "CHOYA Natsuumu" on May 12, 2026, and the sparkling "CHOYA Natsuumu Soda" on June 9, 2026, nationwide as limited editions. These additive-free natural beverages use Kishu Nankoubai plums and are safe for children. A new CM "Tsumugu" (Spinning) featuring singer-songwriter Yu Ishigaki will also air.
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- 📰 Published: April 30, 2026 at 20:30
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CHOYA Umeshu Co., Ltd. (Headquarters: Habikino City, Osaka Prefecture; President: Shigehiro Kondoh; hereinafter "Choya") will launch the plum juice soft drink "CHOYA Natsuumu" nationwide on Tuesday, May 12, 2026, and the sparkling type "CHOYA Natsuumu Soda" nationwide on Tuesday, June 9, 2026.
*All are limited editions.
"CHOYA Natsuumu" and "CHOYA Natsuumu Soda" are additive-free (note: no acidulants, flavorings, or colorings) natural beverages made with Kishu Nankoubai plums, considered the highest quality plum variety. "CHOYA Natsuumu" has been released annually as a limited edition since 2015, and "CHOYA Natsuumu Soda" since 2019.
(Note) No acidulants, flavorings, or colorings used.
・CHOYA Natsuumu
Uses plum juice from plums thoroughly extracted with sugar and plum extract with prominent acidity, resulting in a refreshing taste perfect for summer with fruity aroma and mellow acidity.
・CHOYA Natsuumu Soda
Maintaining the deliciousness of "Natsuumu," it has a gentle, slightly sparkling mouthfeel, so children can also drink it safely. Blended with extract born from the process of making umeboshi (pickled plums), it is a refreshing sweet-and-sour plum soda also recommended for salt replenishment during summer.
■CM Information
From May 12 (Tuesday), the release date of Natsuumu, the new CM "Tsumugu" (Spinning) will be aired sequentially nationwide. This CM is a watercolor animation depicting the interaction between a child enthusiastically quenching their thirst with Natsuumu on a hot day, almost spilling it, and a mother gently wiping it away, appealing to the fact that it is a natural beverage safe for children to drink. While keeping the animation, this year the song has been changed to a new song "Tsumugu" written by singer-songwriter Yu Ishigaki, who has been in charge every year. Please enjoy the charm of Natsuumu through this CM, which captures everyday life with Ms. Ishigaki's clear, warm, and expansive singing voice and the gentle touch of watercolor animation expressing the calm time between parent and child.
■Comment from Yu Ishigaki
I am very happy that my song was chosen again this year for the CM song of Choya's soft drink "CHOYA Natsuumu," which I have been involved with even before my song was adopted. I created this song with gratitude and love, hoping that everyone who listens to it can reflect on the days they have walked and the presence of important people with whom they have spent time together, spinning moments together. From parent to child, wife to husband, husband to wife, and to partners. To companions who have shared the same dream, and to friends who have laughed together. I would be happy if you could feel a warm past and a peaceful future when you imagine each of your "past" and "future." I hope you enjoy this song along with "CHOYA Natsuumu" again this time.
■Profile of Yu Ishigaki
Female singer from Ishigaki Island, Okinawa Prefecture. After moving to Tokyo from Ishigaki Island, she formed the childhood friend female unit "YANAWARABA". Debuted with "Aoi Takara" in 2003. The album "Utagusui," which included "Haikei Marumaru-san" and "Ichigo Ichie" (selected as drama theme songs), became a hot topic, ranking high on the charts. "YANAWARABA" disbanded after their last live performance at Tokyo International Forum in November 2020. After that, she started her solo career in earnest, and her first release as Yu Ishigaki, "Hana Hira," was chosen as the CM song for the soft drink "CHOYA Natsuumu". Many of her songs have been used in TV commercials, TV programs, and drama theme songs, delivering her music to many people. In 2025, she will celebrate her 5th year as a solo artist and completed her first East-West-South tour. From April 2026, her song "Ashita" will be used as the ending theme song for "Jun Sanpo" broadcast on TV Asahi. Her unique singing voice, which transcends eras and resonates with people's hearts, naturally brings tears to their eyes.
Choya's slogan is "Deliver the power of ume." We will continue to pursue new possibilities of ume and deliver the wonderfulness of ume to people all over the world so that they can lead healthy and enjoyable lives.
■Product Outline
Product name
"CHOYA Natsuumu"
Name
Soft drink
Content
500g
Price
Suggested retail price 139 yen (excluding tax)
Ingredients
Sugar (domestically produced), plum juice (plum (Kishu Nankoubai)), plum extract
Quantity
1 case (24 bottles)
*The suggested retail price does not restrict the independent pricing of retailers.
Product name
"CHOYA Natsuumu Soda"
Name
Carbonated beverage
Content
500g
Price
Suggested retail price 139 yen (excluding tax)
Ingredients
Plum juice (plum (Kishu Nankoubai)), sugar, plum extract, umeboshi extract / carbonic acid
Quantity
1 case (24 bottles)
*The suggested retail price does not restrict the independent pricing of retailers.
■New Product Release Outline
Release
*All are limited editions.
"CHOYA Natsuumu" and "CHOYA Natsuumu Soda" are additive-free (note: no acidulants, flavorings, or colorings) natural beverages made with Kishu Nankoubai plums, considered the highest quality plum variety. "CHOYA Natsuumu" has been released annually as a limited edition since 2015, and "CHOYA Natsuumu Soda" since 2019.
(Note) No acidulants, flavorings, or colorings used.
・CHOYA Natsuumu
Uses plum juice from plums thoroughly extracted with sugar and plum extract with prominent acidity, resulting in a refreshing taste perfect for summer with fruity aroma and mellow acidity.
・CHOYA Natsuumu Soda
Maintaining the deliciousness of "Natsuumu," it has a gentle, slightly sparkling mouthfeel, so children can also drink it safely. Blended with extract born from the process of making umeboshi (pickled plums), it is a refreshing sweet-and-sour plum soda also recommended for salt replenishment during summer.
■CM Information
From May 12 (Tuesday), the release date of Natsuumu, the new CM "Tsumugu" (Spinning) will be aired sequentially nationwide. This CM is a watercolor animation depicting the interaction between a child enthusiastically quenching their thirst with Natsuumu on a hot day, almost spilling it, and a mother gently wiping it away, appealing to the fact that it is a natural beverage safe for children to drink. While keeping the animation, this year the song has been changed to a new song "Tsumugu" written by singer-songwriter Yu Ishigaki, who has been in charge every year. Please enjoy the charm of Natsuumu through this CM, which captures everyday life with Ms. Ishigaki's clear, warm, and expansive singing voice and the gentle touch of watercolor animation expressing the calm time between parent and child.
■Comment from Yu Ishigaki
I am very happy that my song was chosen again this year for the CM song of Choya's soft drink "CHOYA Natsuumu," which I have been involved with even before my song was adopted. I created this song with gratitude and love, hoping that everyone who listens to it can reflect on the days they have walked and the presence of important people with whom they have spent time together, spinning moments together. From parent to child, wife to husband, husband to wife, and to partners. To companions who have shared the same dream, and to friends who have laughed together. I would be happy if you could feel a warm past and a peaceful future when you imagine each of your "past" and "future." I hope you enjoy this song along with "CHOYA Natsuumu" again this time.
■Profile of Yu Ishigaki
Female singer from Ishigaki Island, Okinawa Prefecture. After moving to Tokyo from Ishigaki Island, she formed the childhood friend female unit "YANAWARABA". Debuted with "Aoi Takara" in 2003. The album "Utagusui," which included "Haikei Marumaru-san" and "Ichigo Ichie" (selected as drama theme songs), became a hot topic, ranking high on the charts. "YANAWARABA" disbanded after their last live performance at Tokyo International Forum in November 2020. After that, she started her solo career in earnest, and her first release as Yu Ishigaki, "Hana Hira," was chosen as the CM song for the soft drink "CHOYA Natsuumu". Many of her songs have been used in TV commercials, TV programs, and drama theme songs, delivering her music to many people. In 2025, she will celebrate her 5th year as a solo artist and completed her first East-West-South tour. From April 2026, her song "Ashita" will be used as the ending theme song for "Jun Sanpo" broadcast on TV Asahi. Her unique singing voice, which transcends eras and resonates with people's hearts, naturally brings tears to their eyes.
Choya's slogan is "Deliver the power of ume." We will continue to pursue new possibilities of ume and deliver the wonderfulness of ume to people all over the world so that they can lead healthy and enjoyable lives.
■Product Outline
Product name
"CHOYA Natsuumu"
Name
Soft drink
Content
500g
Price
Suggested retail price 139 yen (excluding tax)
Ingredients
Sugar (domestically produced), plum juice (plum (Kishu Nankoubai)), plum extract
Quantity
1 case (24 bottles)
*The suggested retail price does not restrict the independent pricing of retailers.
Product name
"CHOYA Natsuumu Soda"
Name
Carbonated beverage
Content
500g
Price
Suggested retail price 139 yen (excluding tax)
Ingredients
Plum juice (plum (Kishu Nankoubai)), sugar, plum extract, umeboshi extract / carbonic acid
Quantity
1 case (24 bottles)
*The suggested retail price does not restrict the independent pricing of retailers.
■New Product Release Outline
Release