[April Dream 2026] "A society where everyone can choose their future." CHOOSE Inc. creates new economic experiences through "fun × reward."

The "Dream" of CHOOSE Inc.

CHOOSE Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Izumi Okame)'s dream is to "create new value with internet technology and realize a society where everyone can choose their future."

We aim to evolve incentive designs such as points and tokens to provide experiences that are not just about economic rewards, but also involve emotions like "fun" and "sense of accomplishment." In this era, people's reasons for acting are not solely about "money." Emotions such as "interesting," "enjoyable," and "wanting to continue" are what drive action, create habits, and change lives.

CHOOSE Inc. aims to implement a "new incentive design where fun and rewards coexist" in society and establish a new point economy.

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Background of the "Dream"

1. Current Social Issues

Currently, Japan is undergoing significant changes. The side job market is expanding, and individuals are seeking ways to increase their income. Furthermore, due to rising prices and the depreciation of the yen, interest in daily economic activities such as "point-earning activities (poi-katsu)" is increasing.

On the other hand, while interest in "investment" is growing, it remains a high hurdle for many people.

"I don't know where to start." "I'm afraid of losing money." "It seems difficult, so I can't get started."

Due to these psychological barriers, many people are currently unable to take the first step, even though they have opportunities for asset formation.

In other words, there is a gap in modern society between the need to "increase money" and the "anxiety about risk and difficulty."

2. CHOOSE's Vision

CHOOSE Inc. was born to bridge this gap.

"I'm interested in investing, but I'm scared." "But I want to start something."

To respond to such voices, we chose a new approach starting with "fun." That is, a "mechanism that allows you to naturally experience investment while having fun."

Traditional investment services often presuppose knowledge and funds, creating a structure where beginners "give up before they even start."

That's why we chose to create a world where you can "experience first, before learning." By engaging with it while having fun, interest is born, understanding deepens, and it leads to action. We believe that creating this flow will lead to the democratization of investment.

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Initiatives for Realizing the "Dream"

To realize this dream, CHOOSE Inc. is developing "CHOOSE," a service that integrates investment experience and point acquisition.

"CHOOSE" is a simple service that allows participation by simply predicting whether "tomorrow's Nikkei average will rise or fall."

No specialized knowledge is required. Predictions are intuitive and completed in just a few seconds. If the prediction is correct, points are awarded, and no losses occur if it's wrong. This mechanism allows users to experience the feeling of investment without risk, naturally deepening their interest and understanding of the market.

Furthermore, by linking with financial services such as opening a securities account, it can lead to steps towards full-fledged asset formation.

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Value Realized by CHOOSE

• Transforming investment from "something scary" to "something you want to try"

• Transforming learning from "effort" to "experience"

• Transforming rewards to include "process" not just "results"

By realizing these, we will create a new economic experience where you can "learn enjoyably and naturally gain."

Going forward, we will utilize advanced technologies such as fintech, web3, and AI to achieve more sophisticated and attractive incentive designs.

Ultimately, we aim for a society where everyone can naturally participate in economic activities and choose their future by their own will.

Under the philosophy of "creating new value with internet technology," CHOOSE Inc. will change human behavior and evolve the very nature of society through "fun × reward."

This dream, announced through April Dream, is not just an ideal. We have already taken a step towards its realization.

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Overview of Operating Company (CHOOSE Inc.)

Company Name: CHOOSE Inc.

Established: June 4, 2024

Location: 2-13 Nanpeidaicho, Shibuya-ku, Tokyo

Business Activities: Point media business, web3 business
Corporate Philosophy: "Creating new value with internet technology"
Business Vision: "Evolving user incentive mechanisms"

Corporate Website: https://choose-inc.co.jp/

📢 Service details here: https://choose-pt.jp/

📢 Latest information on official X: https://x.com/choose_pt_jp

<Contact Information>
Address: Maekawa Building 5F, 2-13 Nanpeidaicho, Shibuya-ku, Tokyo
Name: CHOOSE Inc.
Public Relations: [email protected]