Special Site "100 Ways to Stay." Featuring 100 Real Stays, Now Live

Choice Hotels Japan Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and Representative Director: Takahiko Ito; hereinafter referred to as Choice Hotels Japan), which operates "Comfort Hotel," "Comfort Hotel ERA," "Comfort Inn," "Comfort Suites," and "Ascend Collection" nationwide, has launched the special site "100 Ways to Stay." today, featuring real stays by 100 influencers to commemorate reaching 100 hotels nationwide.

Content will be released sequentially.

*1 99 "Comfort" hotels, 1 "Ascend Collection" hotel.

Special Site "100 Ways to Stay." Launched to Commemorate 100 Hotels Nationwide

Choice Hotels brands have reached a scale of 100 hotels in Japan after 27 years, since the opening of the first Comfort Hotel in Japan in February 1999. As of June 2026, 99 "Comfort" hotels and 1 "Ascend Collection" hotel are operated in 41 prefectures nationwide, from Hokkaido to Okinawa.

The special site "100 Ways to Stay." showcases 100 different stay experiences by 100 influencers who spent time at Comfort Hotels and Ascend Collection properties across the country.

Posts are categorized by "ways to stay," such as business trips, nomad work, fan activities, and solo travel, allowing visitors to discover new ways to enjoy hotels based on their own travel styles. The site also features a "Ways to Stay Map" that allows users to explore the 100 hotels nationwide from Hokkaido to Okinawa by region, and "Our Brands," which introduces the unique characteristics of each of the five brands.

The reason for the creation of 100 different ways to stay is the availability of five brands that can be chosen according to purpose and style, and the four common experiences offered at all hotels: "Stay," "Sleep," "Eat," and "Hospitality." "100 Ways to Stay." introduces hotel experiences that cater to each individual through diverse stay scenarios.

URL: https://choice-100.com

Five Brands to Choose From Based on Your Travel Purpose

Choice Hotels brands offer five brands that can be selected according to travel purpose and style. The hotel chosen will vary depending on the purpose. The strength of Choice Hotels brands lies in their ability to meet each individual's "just right" needs through a wide variety of brands.

Comfort Hotel

A standard brand located conveniently for both business and leisure, offering a complimentary breakfast buffet, carefully selected comfortable bedding, and the Comfort Library Cafe where guests can relax before check-in or after check-out.

Comfort Hotel ERA

A brand that adds a "one-rank-higher experience" to the comfort of Comfort Hotels. With the theme "Be yourself, be active," it supports fulfilling travel even with limited time, featuring a Comfort Library Cafe that reflects the local character and exciting breakfast options.

Comfort Inn

Provides a casual and comfortable stay, primarily along roadsides, as a "freely usable base camp for your travels."

Comfort Suites

Offers a spacious resort stay to color the memories with loved ones.

Ascend CollectionTM

An upscale, distinctive collection brand that blends into the charm of its location, with the slogan "Find Your Travel Story." The second hotel in Japan is scheduled to open on July 16, 2026 (Thu).

Four Common Experiences Offered at All Hotels: "Stay," "Sleep," "Eat," "Hospitality"

Regardless of brand or location, the four common experiences offered at all hotels are "Stay," "Sleep," "Eat," and "Hospitality."

Free stays in comfortable and relaxing spaces, including the Comfort Library Cafe where guests can read or work with a cup of coffee, available from before check-in (Stay). Commitment to comfortable sleep, including the original pillow "Choice Pillow" co-developed with a bedding manufacturer (Sleep). A diverse breakfast buffet using seasonal and local ingredients (Eat). And refreshing hospitality from "Local Masters" who are knowledgeable about the region's attractions (Hospitality).

We value the comfort and peace of mind that guests can expect, even when visiting a new city for the first time.

Choice Hotels Japan Co., Ltd. Company Overview

Location: Yoshino Daiichi Bldg. 2F, 1-6-3 Nihonbashi-Bakurocho, Chuo-ku, Tokyo 103-0002

Representative: Takahiko Ito, President and Representative Director

Established: September 2000

Capital: 20 million yen

URL: https://www.choice-hotels.jp

Business Activities: Recruitment, guidance, management, and operation of hotel franchisees. As the master partner in Japan for Choice Hotels International, an American hotel chain with over 7,500 hotels in more than 46 countries worldwide, we operate Comfort Hotel, Comfort Hotel ERA, Comfort Inn, Comfort Suites, and Ascend CollectionTM throughout Japan.