Aiming to further spread the value of direct, casual consultation for skin concerns in an age of information overload #April Dream

Our company endorses April Dream, an initiative to share dreams on April 1st. This press release is a dream from Nikko Pharmaceutical Co., Ltd.

Nikko Pharmaceutical Co., Ltd.'s Chlorophyll Beauty School is re-examining its role in the future cosmetics market towards 2026. What we want to spread further is not just selling more cosmetics. Precisely because it is an age of information overload, we want to spread the value of being able to consult directly and casually about skin concerns to society.

■ In an Era of Increasing Information, What is Ultimately Sought

With the spread of SNS, video content, and AI, beauty information has become more accessible than ever. On the other hand, as information increases, so does the confusion: 'I don't know what suits my skin,' or 'I can gain knowledge, but I can't decide on a method that suits me.'

Within this change, we see the value truly sought in the future market. It is not the quantity of information, but a place where one can consult directly with peace of mind. You can research, but you can't reach an answer that suits your skin. Precisely because it is such an era, we believe that the value of a person listening to another person, looking at their skin condition, and conveying information will become increasingly high.

■ What Chlorophyll Beauty School Has Conveyed

Since its founding, Chlorophyll Beauty School has valued the philosophy: 'We want to do absolutely nothing that is bad for the skin.'

At Chlorophyll Beauty School, there are "Beauty Masters" (美顔師) who are skin professionals with specialized knowledge of dermatology and care techniques. Beauty Masters not only analyze the causes of skin troubles through counseling but also provide advice on improvement methods tailored to each individual's skin, including their diet and lifestyle.

What we have consistently aimed for is not simply delivering products. It is conveying how to face one's skin. Chlorophyll Beauty School has served as a place to learn care methods that can lead to beauty through self-care, with Beauty Masters observing skin conditions and providing precise advice and care methods suited to skin concerns. Furthermore, being able to consult casually when needed is also one of the important values of Chlorophyll Beauty School.

■ Not Ending Within the Classroom Alone

And we do not want to confine this value only within the classroom. In recent years, we have also been involved in outreach classes for elementary, junior high, and high school students, and parents, in cooperation with dermatologists and Beauty Masters, to teach about UV rays, photoaging, and how to use sunscreen.

Skin concerns are not just something to face after problems arise; it is important to learn correctly from an early stage and master methods that suit oneself. That is why Chlorophyll Beauty School wants to be an entity that not only receives consultations but also goes out into society to convey how to face one's skin.

■ Value to Be Spread Towards 2026

What we aim for is not beauty for the sole purpose of selling cosmetics.
Being able to consult directly and casually.
Knowing and mastering methods that suit one's own skin.
And for that knowledge to spread beyond the classroom.

Precisely because it is an age of information overload, we want to create a society where people with skin concerns do not have to continue to be lost alone. With the philosophy of 'We want to do absolutely nothing that is bad for the skin,' Chlorophyll Beauty School will continue to further spread beauty that conveys how to face one's skin.

That is the dream of Nikko Pharmaceutical.

■ Company Overview

Nikko Pharmaceutical Co., Ltd.

Location: Shizuoka City, Shizuoka Prefecture

Founded: 1954

Business Activities: Cosmetics manufacturing, Planning and operation of Chlorophyll Beauty Schools

Official Website:

https://www.chloro.co.jp

■ Company Philosophy

"We want to do absolutely nothing that is bad for the skin."

Chlorophyll Beauty School, with the theme of protecting the original beauty of bare skin by keeping it as far as possible from unnecessary external stimuli, contributes to future skin and health through research and education based on dermatological science.

■ Details and Applications for Outreach Classes

https://xn--79qth430cqrf.com/nikko-pharmaceutical/

※Currently, outreach classes are targeted at the Kanto and Chubu regions. Other regions will be handled online.