[New Product Release] Chiyomusubi Sake Brewery Launches 'Goriki 50 GI', a Junmai Daiginjo Meeting 'GI Tottori' Standards Using Ingredients Exclusive to Tottori Prefecture
Celebrating its 160th anniversary, Chiyomusubi Sake Brewery is launching 'Chiyomusubi Junmai Daiginjo Goriki 50 GI Tottori' on April 1, 2026. Made with 100% Tottori-exclusive 'Goriki' sake rice milled to 50%, this sake meets the strict Geographical Indication 'GI Tottori' standards.
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- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 38m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 09:29 (475h 50m after Collected)
Chiyomusubi Sake Brewery Co., Ltd. (Headquarters: Sakaiminato City, Tottori Prefecture; President: Satoshi Okasora; hereinafter 'the Company'), celebrating its 160th anniversary, will launch the new sake 'Chiyomusubi Junmai Daiginjo Goriki 50 GI Tottori (hereinafter 'Goriki 50 GI')' on Wednesday, April 1, 2026. This sake is brewed according to the standards of 'GI Tottori,' which is designated as a Geographical Indication (GI)* for alcoholic beverages, using Tottori Prefecture's indigenous sake rice 'Goriki' milled down to 50%.
In recent years, there has been a growing interest in 'GI (Geographical Indication)' for sake, which clearly indicates the production area and quality. Amidst increasing attention on sake brewing that embodies regional climate and traditions, our company has always engaged in brewing that maximizes the appeal of Tottori's indigenous sake rice 'Goriki'. This product is a Junmai Ginjo sake made 100% from Tottori-grown 'Goriki' sake rice, crafted to bring out the maximum characteristics of Tottori Prefecture and allow the umami of Goriki rice to be felt even more profoundly.
[Click here to purchase]
*Available for viewing from April 1st
*GI (Geographical Indication) is a labeling system granted to sake that meets certain standards for ingredients and manufacturing methods, guaranteeing the quality and characteristics produced in a specific region. Only those satisfying these criteria can use the region's name, aiming to protect the regional brand.
■ What is 'GI Tottori' which possesses characteristics not found in other regions?
'GI Tottori' does not merely refer to sake manufactured in Tottori Prefecture; it is a geographical indication granted only to sake that meets strict standards established to ensure regional characteristics and quality. 'GI Tottori' requires not only the brewing water but also the sake rice to be strictly from Tottori Prefecture, giving it characteristics unseen in other areas. Furthermore, exceptionally strict standards in Japan are set, such as being a Junmai (pure rice) sake, brewed using traditional small-batch methods, and having a koji rice usage ratio of 20% or more. Junmai sake that expresses the unique individuality and appeal of the region by combining Tottori's nature, water, rice, and inherited techniques is designated as 'GI Tottori'.
In recent years, there has been a growing interest in 'GI (Geographical Indication)' for sake, which clearly indicates the production area and quality. Amidst increasing attention on sake brewing that embodies regional climate and traditions, our company has always engaged in brewing that maximizes the appeal of Tottori's indigenous sake rice 'Goriki'. This product is a Junmai Ginjo sake made 100% from Tottori-grown 'Goriki' sake rice, crafted to bring out the maximum characteristics of Tottori Prefecture and allow the umami of Goriki rice to be felt even more profoundly.
[Click here to purchase]
*Available for viewing from April 1st
*GI (Geographical Indication) is a labeling system granted to sake that meets certain standards for ingredients and manufacturing methods, guaranteeing the quality and characteristics produced in a specific region. Only those satisfying these criteria can use the region's name, aiming to protect the regional brand.
■ What is 'GI Tottori' which possesses characteristics not found in other regions?
'GI Tottori' does not merely refer to sake manufactured in Tottori Prefecture; it is a geographical indication granted only to sake that meets strict standards established to ensure regional characteristics and quality. 'GI Tottori' requires not only the brewing water but also the sake rice to be strictly from Tottori Prefecture, giving it characteristics unseen in other areas. Furthermore, exceptionally strict standards in Japan are set, such as being a Junmai (pure rice) sake, brewed using traditional small-batch methods, and having a koji rice usage ratio of 20% or more. Junmai sake that expresses the unique individuality and appeal of the region by combining Tottori's nature, water, rice, and inherited techniques is designated as 'GI Tottori'.