Free Seminar for Accommodation Facilities: Revealing the Practical Know-How Behind Achieving 100% Direct Booking Rate in Just 1.5 Years | CHILLNN × Kan'eisha LLC

CHILLNN Inc. (Headquarters: Shimogyo-ku, Kyoto City, Kyoto Prefecture; CEO: Ryo Nagata; hereinafter "CHILLNN"), a provider of direct reservation systems for accommodation facilities, announces the co-hosting of a free online seminar titled "How a Small-Scale Hotel Achieved 100% Direct Bookings from Zero: A Practical Roadmap Revealed" with Kan'eisha LLC (Representative: Katsuhiko Nagase).

In recent years, more accommodation facilities have been seeking to increase direct bookings through their own websites in order to reduce reliance on OTAs, cut commission fees, and strengthen their brand identity. However, many facilities face challenges such as ineffective marketing strategies and a lack of clear, actionable steps toward achieving direct sales.

To address these issues, this seminar will feature Ryū Ōtomo, CMO of Kan'eisha LLC, who successfully achieved a 100% direct booking rate using replicable methods. He will reveal the concrete strategies and practical steps that enabled a dramatic increase in direct bookings—from 38% to 100%—within just 1.5 years.

Register here

Seminar Highlights

Background Behind the Shift to 100% Direct Bookings

We will share real-life experiences about the decision to break free from OTA dependency, including insights into the underlying motivations and how organizational-wide challenges were identified and addressed.

Thorough Breakdown of the Customer Journey

We will systematically analyze the guest journey—from initial awareness of the hotel to booking and post-stay follow-up—by breaking it down into six phases across four key axes. This structured approach will clarify the most effective tactics for driving direct bookings.

Actionable Strategies to Increase Direct Bookings Starting Today

Participants will gain practical, replicable marketing know-how and tips that can be immediately implemented, even by small-scale hotels with limited budgets and resources.

Multiple proven strategies based on detailed customer journey mapping will also be explained.

Who Should Attend

Hotel owners, general managers, and marketers aiming to reduce OTA commission costs and increase direct booking ratios

Those dissatisfied with fragmented marketing efforts who wish to build a consistent framework for cultivating loyal customers

Event Details

Date and Time: July 14, 2026 (Tue) 13:00–14:00

Format: Online (via Zoom)

Fee: Free

🎁 Archive Access Benefit

For those unable to attend live, a recorded video of the seminar will be provided to all who register in advance. We encourage you to sign up without hesitation.

Speaker Profile

Ryū Ōtomo

Co-Founder / Chief Marketing Officer, Kan'eisha LLC

Graduated from Ritsumeikan University. Joined Gurunavi, Inc. as a new graduate, where he provided executive support in the President’s Office, including assistance in formulating company-wide strategies.

Currently oversees marketing for two properties in Atami and Ito: HOTEL 2YL ATAMI and 1999/hotel. By holistically redesigning reservation pathways, guest experiences, and operations centered on the customer journey, he successfully transitioned both properties from OTA dependency to 100% direct bookings. Despite eliminating all OTA channels, revenue recovered to 175% year-on-year. Also serves as co-leader of the D2C brand "WHATEVER," driving brand development and launch initiatives.

Register here

Company Overview

Company Name: CHILLNN Inc.

Representative: CEO Ryo Nagata

Address: 174-9 Yakuen-cho, Kushi-nokami-agaru, Hanayachō-dori, Shimogyo-ku, Kyoto City, Kyoto Prefecture

Founded: August 2018

Business Activities: Development and provision of accommodation reservation systems; marketing support for lodging facilities

URL: https://service.chillnn.com/, https://aio.chillnn.com/