[Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago] Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Get a New Look.
Key facts
- [Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago] Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Get a New Look.
- Chidori Manju Sohonten, a company with a history of approximately 400 years, has renewed the packaging for its flagship products "Chidori Manju" and "Tirolian (Long/Hat)" for the first time in 8 and 20 years, respectively, and also revamped its official e-commerce site.
- Source: PR Times
- Date: March 31, 2026
Direct answer
Chidori Manju Sohonten, a company with a history of approximately 400 years, has renewed the packaging for its flagship products "Chidori Manju" and "Tirolian (Long/Hat)" for the first time in 8 and 20 years, respectively, and also revamped its official e-commerce site.
- Citation
- [Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago] Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Get a New Look. (March 31, 2026), PR Times
- Source
- PR Times
- Date
- March 31, 2026
Chidori Manju Sohonten, a company with a history of approximately 400 years, has renewed the packaging for its flagship products "Chidori Manju" and "Tirolian (Long/Hat)" for the first time in 8 and 20 years, respectively, and also revamped its official e-commerce site.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 07:17 (377h 38m after Collected)
Chidori Manju Sohonten Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Koji Harada) will renew the packaging for its flagship product "Chidori Manju" for the first time in 8 years, and for "Tirolian (Long/Hat)" for the first time in 20 years, starting from April 1, 2026. With a history of approximately 400 years since its founding, we have re-examined "in what situations and for whom our customers choose our sweets" and evolved the packaging to suit those sentiments.
Chidori Manju, worthy of your wishes
The concept is "An auspicious item always close at hand, comforting the heart." We redefined its value as an auspicious item that accompanies your daily life, such as on days when you wish for your family's healthy growth or for celebrations of life's milestones. The packaging uses genuine "washi" (Japanese paper), expressing the warmth of our handcrafted manju with a soft texture that is felt the moment you hold it. A gracefully shining "warm golden chidori" (plover) is placed in the center, updating it to a dignified appearance suitable for gently embracing customers' "prayers" and "wishes."
Tirolian, worthy of your gifting sentiments
That crispy cookie and smooth cream, familiar since childhood. The packaging for the popular gift items "Long" and "Hat" has been renewed. While retaining the distinctive "three lines" that have been loved for a long time, calm pastel colors have been adopted. The box and wrapping paper feature a classical design based on white and gold. It has been reborn into an elegant finish suitable for gifts.
■ About the Renewal of the Official E-commerce Site
From April 1, 2026, our official online shop (https://www.chidorishop.com/) will also be renewed and reopened with a new look.
With this renewal, customers will be able to enjoy a more comfortable shopping experience, including our flagship products with their new packaging.
Within the site, in addition to searching by confection, categories for gift purposes such as "Celebrations," "Return Gifts," and "Seasonal Gifts" will be enhanced. You can smoothly select the optimal item according to your purpose, whether for a loved one or for your own home.
For approximately 400 years since its founding, Chidori Manju Sohonten will continue to accompany your daily life and life's milestones with unchanging deliciousness and packaging that evolves with the times. We sincerely look forward to your patronage with our flagship products reborn with a new look.
■Company Name: Chidori Manju Sohonten Co., Ltd.
■Representative Director: Koji Harada
■Address: 9-157 Kamikawabata, Hakata-ku, Fukuoka City, Fukuoka Prefecture
■Homepage: https://www.chidoriya.co.jp/
■Twitter: https://twitter.com/TIROLIAN_1962
■Instagram: https://www.instagram.com/tirolian_1962/
■Facebook: https://www.facebook.com/chidoriyaofficial
FAQ
When will the new packaging for Chidori Manju and Tirolian be available?
The new packaging will be available from April 1, 2026. The official e-commerce site will also reopen with a renewal on the same day.
Why was the packaging renewed?
The renewal aims to evolve the packaging to suit the sentiments behind customers' choices, by re-evaluating how and for whom they select our confections.
What changes will be made to the official e-commerce site?
In addition to selling products with new packaging, the site will feature enhanced search functions by gift purpose, allowing customers to easily find the perfect item for gifts or personal use.