【Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago】Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Renew Their Appearance.
Key facts
- 【Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago】Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Renew Their Appearance.
- Chidori Manju Sohonten, a long-established confectionery store in Fukuoka with a history of approximately 400 years, has renewed the packaging of its flagship product "Chidori Manju" for the first time in 8 years, and "Tirolian (Long/Hat)" for the first time in 20 years. The new packaging will be available from April 1, 2026, evolving into designs that match customer usage scenarios and gifting sentiments.
- Source: PR Times
- Date: March 31, 2026
Direct answer
Chidori Manju Sohonten, a long-established confectionery store in Fukuoka with a history of approximately 400 years, has renewed the packaging of its flagship product "Chidori Manju" for the first time in 8 years, and "Tirolian (Long/Hat)" for the first time in 20 years. The new packaging will be available from April 1, 2026, evolving into designs that match customer usage scenarios and gifting sentiments.
- Citation
- 【Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago】Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Renew Their Appearance. (March 31, 2026), PR Times
- Source
- PR Times
- Date
- March 31, 2026
Chidori Manju Sohonten, a long-established confectionery store in Fukuoka with a history of approximately 400 years, has renewed the packaging of its flagship product "Chidori Manju" for the first time in 8 years, and "Tirolian (Long/Hat)" for the first time in 20 years. The new packaging will be available from April 1, 2026, evolving into designs that match customer usage scenarios and gifting sentiments.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:31 (491h 51m after Collected)
### Chidori Manju, worthy of the wishes it holds
The concept is "a lucky charm always close and comforting to the heart." We have redefined its value as a lucky charm that accompanies everyone's daily lives, such as on days wishing for the healthy growth of family members or celebrations of life's milestones. The packaging uses genuine "washi" (Japanese paper), expressing the warmth of handmade manju with a soft texture that is conveyed the moment it is held. A gracefully shining "warm golden chidori" is placed in the center, updating it to a dignified appearance suitable for gently embracing customers' "prayers" and "wishes."
### Tirolian, worthy of the sentiments it conveys
That crispy cookie and smooth cream that has been familiar since childhood. The packaging for "Long" and "Hat," which are popular as gifts, has been completely renewed. While retaining the impressive "three lines" that have been loved for a long time, calm pastel colors have been adopted. The box and wrapping paper feature a classical design based on white with gold. The elegant finish makes it suitable for gifting.
FAQ
When will the new packaging for Chidori Manju and Tyrolean be available for sale?
The new packaging will be available for sale starting April 1, 2026.
What is the purpose of the package redesign?
The purpose is to reconsider how customers choose our products for different occasions and recipients, and to evolve the packaging to better match these sentiments.
What is the design concept for the new Chidori Manju packaging?
The design concept is 'a lucky charm that is always close to the heart,' featuring washi paper and a golden plover to convey warmth.