Cheetah Digital K.K. Changes Company Name to "Zeta Global Japan K.K."

Cheetah Digital K.K. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Emi Takimoto (Asaka)), the Japanese subsidiary of Zeta Global, a marketing technology company listed on the NYSE in the United States, changed its company name to "Zeta Global Japan K.K." on April 1, 2026.

This name change follows the integration of Marigold's enterprise software business (Cheetah Digital, Marigold Loyalty, Liveclicker, Grow) into Zeta Global. By unifying with the global brand "Zeta Global," the company aims to enhance brand recognition and clarify its value proposition in the Japanese market.

There will be no changes to the operational and support systems for existing businesses in Japan, and we will continue to provide services to our customers as before.

Strengthening AI and Data Utilization Support in the Japanese Market

The digital marketing environment is undergoing significant changes due to third-party cookie regulations and enhanced privacy protection. Companies are required to build integrated marketing foundations that enable customer understanding through first-party data and optimal communication through AI.

Zeta Global globally deploys the "Zeta Marketing Platform," an integrated marketing platform that analyzes trillions of consumer signals with AI, supporting the optimization of customer engagement across advertising, CRM, and loyalty, and improving ROI. Building on this robust foundation, Zeta Global has newly announced "Athena by Zeta™," an interactive hyper-intelligent agent that transforms enterprise data into predictive insights.

Taking this name change as an opportunity, as a Japanese subsidiary, we will further strengthen our collaboration with global AI and data platforms to support the advancement of marketing for Japanese companies.

Product Brand Integration

Products offered in Japan have been unified under the global brand "ZETA."

・ Cheetah Digital by ZETA (Marketing Automation Tool)

・ Loyalty by ZETA (Loyalty Program Management Tool)

・ Grow by ZETA (Interactive Campaign Management Tool)

・ Liveclicker by ZETA (Dynamic Personalized Content Generation Tool)

Strengthening Marketing Support System in the Japanese Market

Founded in 2007 and listed on the NYSE in 2021, Zeta Global is a global technology company that has established high standards of corporate governance, transparency, and financial foundation required of a US-listed company.

As a member of Zeta Global Japan K.K., we will leverage globally cultivated technologies and expertise, such as:

・ AI intelligence-driven marketing strategies

・ Insights from one of the world's largest proprietary identity/intent data

・ Omnichannel integration approach for advertising x CRM

to support the advancement of marketing for Japanese companies.

Furthermore, similar to the former Cheetah Digital, we will not only provide technology but also further strengthen our role as a strategic partner for companies, with accompanying support from specialized personnel as our strength.

Representative's Comment

Zeta Global Japan K.K. Representative Director and President Emi Takimoto (Asaka)

"As a NYSE-listed company, Zeta Global continues its rapid growth with AI and data at its core. With this name change, we feel greatly encouraged to further strengthen our collaboration with the global brand 'Zeta Global' as a member of its AI and data platform. In the Japanese market, while valuing our partnerships with customers, we will continue to provide high added value in a wider range of areas."

Company Overview

・ Company Name: Zeta Global Japan K.K. (Former name: Cheetah Digital K.K.) https://www.cheetahdigital.com/jp/

・ Parent Company: Zeta Global (NYSE: ZETA) https://zetaglobal.com/

・ Business Activities: Provision of AI-powered integrated marketing platform