Cheetah Digital K.K. Changes Company Name to "Zeta Global Japan K.K."
Cheetah Digital K.K., the Japanese subsidiary of NYSE-listed marketing technology company Zeta Global, announced its name change to "Zeta Global Japan K.K." effective April 1, 2026. This change follows the integration of Marigold's enterprise software business into Zeta Global, aiming to unify under the global brand and strengthen AI and data utilization support in the Japanese market.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 21, 2026 at 13:23 (483h 8m after Collected)
Cheetah Digital K.K. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Emi Takimoto (Asasaka)), the Japanese subsidiary of NYSE-listed marketing technology company Zeta Global, changed its company name to "Zeta Global Japan K.K." effective April 1, 2026.
This name change is a result of the integration of Marigold's enterprise software business (Cheetah Digital, Marigold Loyalty, Liveclicker, Grow) into Zeta Global. The unification under the global brand "Zeta Global" aims to enhance brand recognition and clarify the value proposition in the Japanese market.
There will be no changes to the operational and support systems for existing businesses in Japan, and services will continue to be provided to customers as before.
## Strengthening AI and Data Utilization Support in the Japanese Market
The digital marketing environment is undergoing significant changes due to third-party cookie regulations and enhanced privacy protection. Companies are required to build integrated marketing foundations that leverage first-party data for customer understanding and enable optimal communication through AI.
Zeta Global globally deploys the "Zeta Marketing Platform," an integrated marketing platform that analyzes trillions of consumer signals with AI, supporting the optimization of customer engagement and ROI across advertising, CRM, and loyalty. Building on this robust foundation, Zeta Global has newly announced "Athena by Zeta™," an interactive hyper-intelligent agent that transforms enterprise data into predictive insights.
With this name change, the Japanese subsidiary will further strengthen its collaboration with the global AI and data infrastructure to support the advancement of marketing for Japanese companies.
## Product Brand Integration
Products offered in Japan have been unified under the global brand "ZETA."
- Cheetah Digital by ZETA (Marketing Automation Tool)
- Loyalty by ZETA (Loyalty Program Management Tool)
- Grow by ZETA (Interactive Campaign Management Tool)
- Liveclicker by ZETA (Dynamic Personalized Content Generation Tool)
## Strengthening Marketing Support System in the Japanese Market
Founded in 2007 and listed on the NYSE in 2021, Zeta Global is a global technology company that has established high standards of corporate governance, transparency, and financial foundation required of a US-listed company.
As a member of Zeta Global, Zeta Global Japan K.K. will leverage globally cultivated technologies and expertise, such as:
- AI intelligence-driven marketing strategies
- Insights from the world's largest proprietary identity/intent data
- Omnichannel integration approach for advertising x CRM
To support the advancement of marketing for Japanese companies.
Furthermore, similar to the former Cheetah Digital, the company will not only provide technology but also further strengthen its role as a strategic partner for companies, with accompanying support from specialized personnel as its strength.
This name change is a result of the integration of Marigold's enterprise software business (Cheetah Digital, Marigold Loyalty, Liveclicker, Grow) into Zeta Global. The unification under the global brand "Zeta Global" aims to enhance brand recognition and clarify the value proposition in the Japanese market.
There will be no changes to the operational and support systems for existing businesses in Japan, and services will continue to be provided to customers as before.
## Strengthening AI and Data Utilization Support in the Japanese Market
The digital marketing environment is undergoing significant changes due to third-party cookie regulations and enhanced privacy protection. Companies are required to build integrated marketing foundations that leverage first-party data for customer understanding and enable optimal communication through AI.
Zeta Global globally deploys the "Zeta Marketing Platform," an integrated marketing platform that analyzes trillions of consumer signals with AI, supporting the optimization of customer engagement and ROI across advertising, CRM, and loyalty. Building on this robust foundation, Zeta Global has newly announced "Athena by Zeta™," an interactive hyper-intelligent agent that transforms enterprise data into predictive insights.
With this name change, the Japanese subsidiary will further strengthen its collaboration with the global AI and data infrastructure to support the advancement of marketing for Japanese companies.
## Product Brand Integration
Products offered in Japan have been unified under the global brand "ZETA."
- Cheetah Digital by ZETA (Marketing Automation Tool)
- Loyalty by ZETA (Loyalty Program Management Tool)
- Grow by ZETA (Interactive Campaign Management Tool)
- Liveclicker by ZETA (Dynamic Personalized Content Generation Tool)
## Strengthening Marketing Support System in the Japanese Market
Founded in 2007 and listed on the NYSE in 2021, Zeta Global is a global technology company that has established high standards of corporate governance, transparency, and financial foundation required of a US-listed company.
As a member of Zeta Global, Zeta Global Japan K.K. will leverage globally cultivated technologies and expertise, such as:
- AI intelligence-driven marketing strategies
- Insights from the world's largest proprietary identity/intent data
- Omnichannel integration approach for advertising x CRM
To support the advancement of marketing for Japanese companies.
Furthermore, similar to the former Cheetah Digital, the company will not only provide technology but also further strengthen its role as a strategic partner for companies, with accompanying support from specialized personnel as its strength.