Living with Land Rover, for 365 days. CHEERS MEMBERSHIP Launches.

■ Background
LAND ROVER CHEERS has grown into a place where owners who love Land Rover, along with their families and friends, gather to share experiences of driving, talking, gathering, and meeting. The relationship with Land Rover extends far beyond an annual event. Maintenance, vehicle inspections, trips, breakdowns, family transportation, weekend drives. The accumulation of these experiences shapes the culture of living with a Land Rover.
The popular content 'Dawn Convoy Touring' was held at Fuji YMCA Global Eco Village, covering over 130,000 tsubo (approx. 430,000 sqm).

■ Main Features and Future Development
Item
Details
Issuance of LDY ID
LDY IDs will be issued in order of registration. This is an identification ID for each Land Rover.
My Garage
You can register your vehicle's model, year, color, type, nickname, ownership period, vehicle photos, etc.
Inspection Reminder
Based on the vehicle inspection expiration date, a reminder will be sent via email 45 days before the expiration date. If linked with LINE, you can also receive it on LINE.
LINE Integration
You can receive event information, member announcements, inspection reminders, etc., via LINE.
Future Plans
E-commerce, app development, maintenance records, connected mobility services, etc., are planned.

■ Representative's Comment
"LAND ROVER CHEERS has taken 8 years to grow into a place where Land Rover owners gather. What I truly want to deliver is support for the accumulation of days spent with your beloved car – beyond just a single day at an event. CHEERS MEMBERSHIP is a service open to every owner nationwide. By accumulating records of vehicle registration, inspections, maintenance, and event participation. Starting with inspection reminders and LINE integration, we will expand to an official app, maintenance records, and connected mobility services. We aim to develop it into infrastructure rooted in the daily lives of our owners."
Takeshi Shinoda, Representative of CHEERS PROJECT CREW

■ What CHEERS MEMBERSHIP Aims For
CHEERS MEMBERSHIP is a place where records of beloved cars, memories, regions, maintenance, and event participation gradually accumulate. We aim to foster a community that Land Rover owners nationwide visit regularly.

■ About LAND ROVER CHEERS 78
LAND ROVER CHEERS 78 is a Land Rover owner event scheduled to be held from October 10 (Sat) to 12 (Mon, Holiday), 2026, at Fuji YMCA Global Eco Village. The theme for 2026 is 'DIG UP YOUR PURE.' Through driving, talking, and gathering around a bonfire, we aim for three days that deepen the essential appeal of Land Rover and the connections between owners.
▼ Footage from last year's 'LAND ROVER CHEERS 77'
https://youtu.be/OvVAzNbNLFI?si=WtS0nCQ-wvYwnKgY

■ Service Overview
Name
CHEERS MEMBERSHIP
Target Audience
Land Rover owners nationwide (regardless of past event participation)
Main Features
LDY ID issuance, My Garage, 45-day inspection reminder, LINE notifications
Future Plans
Maintenance records, connected mobility services, global expansion
URL
https://landrovercheers.com/join
Privacy Policy
https://landrovercheers.com/privacy/

■ Future Development and Fundraising
CHEERS MEMBERSHIP will gradually expand its functions as a membership base rooted in the daily lives of Land Rover owners. We are considering external fundraising to accelerate business growth as we broaden our reach to Land Rover owners both domestically and internationally, including e-commerce, app development, maintenance records, connected mobility services, and multilingual support.
Those interested in investment or business partnerships, please contact us below.

■ Inquiries Regarding This Matter
CHEERS PROJECT CREW E-mail: info@landrovercheers.com