Approximately 5,000 Children and Parents Facing Economic Hardship to Experience Movie Theaters [Share Cinema 2026 Spring]

Certified NPO Charity Santa (Headquarters: Tokyo, Representative Director: Natsuki Kiyosuke) is implementing the project "Share Cinema 2026 Spring" (Viewing Period: March 18, 2026 - May 10, 2026) to deliver movie theater viewing experiences to children from families facing economic hardship. To provide children with memorable experiences during their long breaks, we are gifting movie tickets to approximately 5,000 children and parents.

Additionally, during the viewing period for families, this initiative is being introduced on the in-theater digital signage (electronic bulletin boards) at 98 Aeon Cinema theaters across 36 prefectures nationwide, which are cooperating theaters. This initiative aims to inform visitors who come to the movie theaters from spring break through Golden Week about this activity and the social issues behind it, and it is the first time Share Cinema has undertaken such an effort.

Project HP: https://sharecinema.charity-santa.com/

What is Share Cinema?

"Share Cinema" is a project that delivers movie theater viewing experiences to children who, due to economic reasons, cannot create memories during long breaks. While continuing to support families in need, this project was officially launched in the spring of 2025 after a test run in the summer of 2024, prompted by numerous voices from guardians stating that they "cannot take their children anywhere" or "have no memories to write about in their picture diaries" during long breaks.

By providing digital movie tickets purchased with funds from donations, etc., to families, it creates a system where families can enjoy movies "at their favorite movie theater, watching their favorite film, at their preferred time.".

【Project Overview】

・ Support Details: Free provision of digital gift-type viewing tickets usable at movie theaters nationwide

・ Target Recipients: Families receiving child-rearing allowance, school support, or livelihood protection, or families in similar economic situations, along with their children.

・ Viewing Period: March 18, 2026 - May 10, 2026

・ Track Record: Summer 2024: Approx. 1,000 people / Spring 2025: Approx. 3,000 people / Summer 2025: Approx. 4,000 people

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