Transforming Ministop into a Fan-Participatory "Support Base"! Demonstration Test of CheerSPOT, a Next-Generation "Oshikatsu" Platform Merging Digital and Physical, Begins
Ministop, INFORICH, and AdvertisementMind launch a project to turn convenience stores into "Oshikatsu" bases. Starting May 22, 2026, they will run a campaign supporting "ONE LOVE ONE HEART," linking signage and app payments.
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- 📰 Published: May 19, 2026 at 02:01
- 🔍 Collected: May 18, 2026 at 17:31
- 🤖 AI Analyzed: May 18, 2026 at 18:27 (55 min after Collected)
Ministop Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; hereinafter "Ministop"), INFORICH Inc. (Headquarters: Shibuya Ward, Tokyo; hereinafter "INFORICH"), which operates the mobile battery sharing service "CHARGESPOT™", and AdvertisementMind Inc. (Headquarters: Chiyoda Ward, Tokyo; hereinafter "AdvertisementMind"), which provides the location-based marketing platform "pinable", have announced the launch of a joint project to evolve convenience stores—integral parts of daily routines—into Japan's largest "Oshikatsu" (fandom support) bases where digital and physical experiences merge. As the first phase, they are launching a project to support the group ONE LOVE ONE HEART.
■ Background and Objective: The Expanding "Oshikatsu" Market and Stimulating Consumption through "Desire to Contribute"
The "Oshikatsu" market has been expanding rapidly in recent years, with fans' desire to "contribute to their favorites" becoming a new pillar of consumption. Focusing on this, the three companies will update Ministop's nationwide store network from simple purchasing locations into "immersive experience bases" where fans can enjoy supporting their favorites.
Building on the success of Oshikatsu support measures that allowed support advertisements to be displayed on "CHARGESPOT" digital signage via the support advertising platform "CheerSPOT™"—a new app-based support system where fans can share their "love" simply by selecting a display location and period using agency-approved artist materials—the three companies will combine their strengths to aim for increased store visit frequency, higher customer spending, and the creation of new fan engagement.
■ Concept: Linking "Visual, Experience, and Payment"
This project provides a seamless support experience for Ministop customers through the following three steps.
1. [Visual] Noticing via Signage
At stores with "CHARGESPOT" installed*, the digital signage will display content of the supported favorites. The signage and in-store BGM inside Ministop stores will also be linked.
*Click here for the list of stores with "CHARGESPOT" installed
https://oneloveoneheart.advertisementmind.com/#chargespot-store-list
2. [Experience] Connecting via Smartphone Push Notifications
Utilizing AdvertisementMind's "pinable", push notifications will be sent to visitors' Ministop apps during the broadcast period on nationwide Ministop in-store signage and BGM. A linked experience will also be provided on the smartphone screen.
3. [Payment] Supporting via App Payment
An "Oshikatsu Payment Scheme" has been established. Purchasing eligible products in-store is counted as agency-approved "support", creating a system where fans can win rewards via a lottery.
■ Technical Features of this Initiative
Push Advertisements on the Relevant App Upon Store Visit
Utilizing beacon detection technology via AdvertisementMind's "pinable SDK", the moment a customer enters the store is captured as the timing for support. In the future, an "immersive experience" where signage and smartphone notifications are linked is planned.
■ Agency-Approved "Oshikatsu Payment Scheme"
Utilizing "CheerSPOT" payments, a highly transparent payment scheme where purchasing behavior at Ministop directly connects to supporting artists and content will be constructed. Since "CheerSPOT" allows the use of official image materials approved by copyright holders, individual customers can easily place support advertisements on digital signage and other mediums with just a smartphone, without worrying about copyright issues.
■ Future Outlook
By firmly establishing the experience that "my everyday shopping becomes support for my favorites," convenience stores will be transformed into "places fans want to visit every day." The three companies will continue to merge technology with physical stores, creating new synergies between the entertainment and retail industries.
■ First Phase of Oshikatsu Collaboration: "Win by Purchasing 800 Yen or More Including Halo-halo!"
As the first phase of this Oshikatsu collaboration and as a special event of the "ONE LOVE ONE CHEER" collaboration with CHARGESPOT, an initiative to support ONE LOVE ONE HEART will be rolled out at Ministop stores nationwide starting May 22, 2026. Their new song "Choai Chodai!", digitally released on May 6, will be broadcast in-store for a limited time. Additionally, by applying within CheerSPOT with a photo of a receipt for a single purchase of 800 yen (tax included) or more, including various Halo-halo series recommended by the members, participants can win wonderful rewards from the members via lottery.
*Campaign Notes
- Some prizes are subject to the winner's
■ Background and Objective: The Expanding "Oshikatsu" Market and Stimulating Consumption through "Desire to Contribute"
The "Oshikatsu" market has been expanding rapidly in recent years, with fans' desire to "contribute to their favorites" becoming a new pillar of consumption. Focusing on this, the three companies will update Ministop's nationwide store network from simple purchasing locations into "immersive experience bases" where fans can enjoy supporting their favorites.
Building on the success of Oshikatsu support measures that allowed support advertisements to be displayed on "CHARGESPOT" digital signage via the support advertising platform "CheerSPOT™"—a new app-based support system where fans can share their "love" simply by selecting a display location and period using agency-approved artist materials—the three companies will combine their strengths to aim for increased store visit frequency, higher customer spending, and the creation of new fan engagement.
■ Concept: Linking "Visual, Experience, and Payment"
This project provides a seamless support experience for Ministop customers through the following three steps.
1. [Visual] Noticing via Signage
At stores with "CHARGESPOT" installed*, the digital signage will display content of the supported favorites. The signage and in-store BGM inside Ministop stores will also be linked.
*Click here for the list of stores with "CHARGESPOT" installed
https://oneloveoneheart.advertisementmind.com/#chargespot-store-list
2. [Experience] Connecting via Smartphone Push Notifications
Utilizing AdvertisementMind's "pinable", push notifications will be sent to visitors' Ministop apps during the broadcast period on nationwide Ministop in-store signage and BGM. A linked experience will also be provided on the smartphone screen.
3. [Payment] Supporting via App Payment
An "Oshikatsu Payment Scheme" has been established. Purchasing eligible products in-store is counted as agency-approved "support", creating a system where fans can win rewards via a lottery.
■ Technical Features of this Initiative
Push Advertisements on the Relevant App Upon Store Visit
Utilizing beacon detection technology via AdvertisementMind's "pinable SDK", the moment a customer enters the store is captured as the timing for support. In the future, an "immersive experience" where signage and smartphone notifications are linked is planned.
■ Agency-Approved "Oshikatsu Payment Scheme"
Utilizing "CheerSPOT" payments, a highly transparent payment scheme where purchasing behavior at Ministop directly connects to supporting artists and content will be constructed. Since "CheerSPOT" allows the use of official image materials approved by copyright holders, individual customers can easily place support advertisements on digital signage and other mediums with just a smartphone, without worrying about copyright issues.
■ Future Outlook
By firmly establishing the experience that "my everyday shopping becomes support for my favorites," convenience stores will be transformed into "places fans want to visit every day." The three companies will continue to merge technology with physical stores, creating new synergies between the entertainment and retail industries.
■ First Phase of Oshikatsu Collaboration: "Win by Purchasing 800 Yen or More Including Halo-halo!"
As the first phase of this Oshikatsu collaboration and as a special event of the "ONE LOVE ONE CHEER" collaboration with CHARGESPOT, an initiative to support ONE LOVE ONE HEART will be rolled out at Ministop stores nationwide starting May 22, 2026. Their new song "Choai Chodai!", digitally released on May 6, will be broadcast in-store for a limited time. Additionally, by applying within CheerSPOT with a photo of a receipt for a single purchase of 800 yen (tax included) or more, including various Halo-halo series recommended by the members, participants can win wonderful rewards from the members via lottery.
*Campaign Notes
- Some prizes are subject to the winner's
FAQ
How to apply for Ministop's ONE LOVE ONE CHEER campaign?
Submit a photo of a receipt for a purchase of 800 yen or more including eligible items like Halo-halo via the CheerSPOT app.
Which stores are participating in the campaign?
Ministop stores nationwide. Digital signage integration is available at stores with CHARGESPOT.
When does the campaign start?
The campaign starts on May 22, 2026.