KAWAII LAB. × CheerSPOT: "KAWAII LAB. Japan Jack Project!!" Launch
INFORICH's support advertising platform "CheerSPOT" has launched a large-scale collaboration with five idol groups from the "KAWAII LAB." project. Using digital signage on "CHARGESPOT" stands across Japan, fans can participate in unlocking rewards by gifting "Cheers" (support ads).
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:07 (13h 35m after Collected)
INFORICH Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and Group CEO: Hironori Akiyama), operator of the support advertising platform "CheerSPOT™," will sequentially start the collaboration project "KAWAII LAB. Japan Jack Project!!" with five groups from the idol project "KAWAII LAB." managed by ASOBISYSTEM Co., Ltd., starting Monday, April 27, 2026.
This project is a participatory initiative where fans can post support advertisements on the digital signage of the smartphone charging rental service "CHARGESPOT™" via the CheerSPOT app. By fans gifting "Cheers" (posting support ads) through the app, various rewards will be unlocked. The project aims for 3,000 Cheers per group, with a total goal of 15,000 Cheers across the entire KAWAII LAB. project. The mission is to fill all of Japan with KAWAII LAB. content using ChargeSPOT locations nationwide.
■ Participating Groups & Campaign Periods
- FRUITS ZIPPER: Starts April 27, 2026, ends May 31
- CANDY TUNE: Starts June 1, 2026, ends June 28
- MORE STAR: Starts June 29, 2026, ends August 2
- CUTIE STREET: Starts August 3, 2026, ends September 20
- SWEET STEADY: Starts September 21, 2026 (End date TBD)
*Collaborative signage will continue to be displayed for all groups even after the reward campaign period ends.
■ Cheer Milestone Rewards (Common to all groups)
One ad slot on a ChargeSPOT stand signage is called "1 Cheer." Rewards are unlocked as follows:
- 1,000 Cheers: Members receive a collab battery with their photos & a 6-month free CHARGESPOT pass.
- 2,000 Cheers: Battery stands with limited-edition wrap designs appear nationwide.
- 3,000 Cheers: Collaborative batteries are released into the CHARGESPOT network for users to rent.
■ Role as Support Advertising
Besides being a large-scale collaboration to "jack" Japan, this campaign also serves as everyday support advertising for group anniversaries and member birthdays.
About CheerSPOT:
A platform where fans can personally place "support ads" in the city using digital signage on mobile battery sharing stands. Ad placement is affordable, starting at 462 yen (tax incl.) per location.
About CHARGESPOT:
The No. 1 mobile battery sharing service in Japan. Users scan the QR code on a battery stand with the app to rent. As of December 2025, there are approximately 59,000 units installed across all 47 prefectures in Japan, with global expansion in various markets including Hong Kong, Taiwan, and Singapore.
■ INFORICH Inc.
- Location: 10F Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
- Representative: Hironori Akiyama (Chen Rihua)
- Founded: September 2015
This project is a participatory initiative where fans can post support advertisements on the digital signage of the smartphone charging rental service "CHARGESPOT™" via the CheerSPOT app. By fans gifting "Cheers" (posting support ads) through the app, various rewards will be unlocked. The project aims for 3,000 Cheers per group, with a total goal of 15,000 Cheers across the entire KAWAII LAB. project. The mission is to fill all of Japan with KAWAII LAB. content using ChargeSPOT locations nationwide.
■ Participating Groups & Campaign Periods
- FRUITS ZIPPER: Starts April 27, 2026, ends May 31
- CANDY TUNE: Starts June 1, 2026, ends June 28
- MORE STAR: Starts June 29, 2026, ends August 2
- CUTIE STREET: Starts August 3, 2026, ends September 20
- SWEET STEADY: Starts September 21, 2026 (End date TBD)
*Collaborative signage will continue to be displayed for all groups even after the reward campaign period ends.
■ Cheer Milestone Rewards (Common to all groups)
One ad slot on a ChargeSPOT stand signage is called "1 Cheer." Rewards are unlocked as follows:
- 1,000 Cheers: Members receive a collab battery with their photos & a 6-month free CHARGESPOT pass.
- 2,000 Cheers: Battery stands with limited-edition wrap designs appear nationwide.
- 3,000 Cheers: Collaborative batteries are released into the CHARGESPOT network for users to rent.
■ Role as Support Advertising
Besides being a large-scale collaboration to "jack" Japan, this campaign also serves as everyday support advertising for group anniversaries and member birthdays.
About CheerSPOT:
A platform where fans can personally place "support ads" in the city using digital signage on mobile battery sharing stands. Ad placement is affordable, starting at 462 yen (tax incl.) per location.
About CHARGESPOT:
The No. 1 mobile battery sharing service in Japan. Users scan the QR code on a battery stand with the app to rent. As of December 2025, there are approximately 59,000 units installed across all 47 prefectures in Japan, with global expansion in various markets including Hong Kong, Taiwan, and Singapore.
■ INFORICH Inc.
- Location: 10F Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
- Representative: Hironori Akiyama (Chen Rihua)
- Founded: September 2015