Domestic all-in-one shampoo bar "CHANT" expands its physical stores nationwide! From Hokkaido to Kagoshima, "places where you can actually pick up and choose" are spreading.

March 31, 2026

CHANT Co., Ltd. is expanding the availability of its domestic and ethical beauty care brand "CHANT" across Japan, with physical stores now ranging from Hokkaido to Kagoshima. This expansion, including new locations like Morioka TSUTAYA, is driven by consumer demand for in-person experiences to evaluate products like their all-in-one shampoo bars, which offer minimalist and eco-friendly solutions.

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📰 Published: March 31, 2026 at 19:10
🔍 Collected: April 1, 2026 at 13:39 (18h 29m after Published)
🤖 AI Analyzed: April 17, 2026 at 06:20 (376h 41m after Collected)

CHANT Co., Ltd. (Headquarters: Tokyo, Representative Director: Akiko Tanioka) announces that the number of physical stores handling its domestic and ethical beauty care brand "CHANT" is expanding nationwide. The physical stores listed on the official website are spreading across Hokkaido, Iwate, Chiba, Tokyo, Kanagawa, Shizuoka, Kagawa, Ehime, Fukuoka, and Kagoshima, and from March 27, 2026, they have also started handling products at Morioka TSUTAYA in Iwate Prefecture.

CHANT is a Made-in-Japan brand that offers all-in-one shampoo bars "TANE" and "KIYOME" that can wash hair, face, and body, as well as the fermented beauty serum "SAKI." While the brand has primarily focused on online sales, in recent years, the number of touchpoints at physical stores has steadily increased due to requests such as "I want to try the scent and lather," "I want to choose after seeing the texture," and "I want to buy it as a gift at a physical store." The physical store list page also indicates that some stores offer testers for SAKI and all products.

Why are more stores handling our products now?

Because consumers are seeking "conscious consumption" rather than just "convenience."

In recent years, an increasing number of consumers are choosing bathroom products not just for their low price or speed, but also considering whether they "fit their lifestyle, can be used comfortably for a long time, and reduce environmental impact."

In this context, CHANT's all-in-one shampoo bars are gaining support as an option that reduces the number of items in the bathroom, is easy to carry, and contributes to reducing plastic bottles, thanks to their minimalist design that allows washing hair, face, and body with just one product.

On the other hand, solid hair and body care products sometimes have aspects where their appeal is not fully conveyed online.

For decisions such as "what kind of scent it has," "how it lathers," "what the size feels like in hand," and "does it look good as a gift," a real-life experience is crucial. That's why CHANT is currently prioritizing "increasing places where customers can actually touch and choose with satisfaction" over simply "increasing places where they can buy," and is expanding its physical stores.

Expanding nationwide from Hokkaido to Kagoshima

Expanding touchpoints with regional stores and stores with high lifestyle sensitivity

The physical stores listed on the official website include "NIKI Hills Winery" in Niki Town, Hokkaido, "Tokyo Ailand" and "Minna Shoten" in Tokyo, "Ecostore Papalagi" and "Vegetable Drugstore Haibukiya Miyamaedaira Store" in Kanagawa Prefecture, "Fan Terrace" at Fuji Motorsports Museum in Shizuoka Prefecture, "GOUACHE FUKUOKA" in Fukuoka Prefecture, "FoodOasis Haruta" in Kagoshima Prefecture, and Seven-Eleven stores in Chiba and Kanagawa Prefectures, creating opportunities for people to encounter CHANT in their daily lives.

Furthermore, from March 27, 2026, products have also started to be handled at "Morioka TSUTAYA" in Iwate Prefecture, further expanding the handling area.

What CHANT wants to expand is not just sales channels, but "touchpoints where people can encounter choices that are kind to both people and the planet."

CHANT has continued to create products that simplify daily care, utilizing Japanese materials and background.

The expansion of physical store development is not merely an expansion of sales channels, but an initiative to "make ethical, minimalist, and comfortable choices more naturally discoverable in daily life for more people."

The number of situations in modern life where people want to reduce luggage and hassle, such as travel, business trips, gym, childcare, nursing care, and disaster prevention, is increasing. CHANT aims to become a more familiar brand, both online and offline, as a presence that addresses these modern lifestyle challenges.

Opportunities to actually try products are also expanding

POP-UPs and event participation continue

On the official website, in addition to physical stores, information on POP-UPs and event participation is updated as needed. In 2026, the company will exhibit at events such as the Dainipponichi Exhibition (hosted by Nakagawa Masashichi Shoten), GOOD LIFE Fair 2026 (hosted by Asahi Shimbun), and Mina-san Fes. 2026 (hosted by Minato City Industrial Promotion Center), and will continue to create opportunities for people to directly experience the brand's world and usability.