Japanese All-in-One Shampoo Bar "CHANT" Expands Retail Presence Nationwide! From Hokkaido to Kagoshima, "Places to Experience and Choose" are Growing

March 31, 2026

CHANT, a Japanese ethical all-in-one shampoo bar, is expanding its physical store presence nationwide, from Hokkaido to Kagoshima, to meet the growing demand for ethical and minimalist consumption.

美容・健康,自然・環境,小売NQ 94/100出典：PR Times

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📰 Published: March 31, 2026 at 19:10
🤖 AI Analyzed: June 2, 2026 at 12:56 (1505h 46m after Published)

CHANT Inc. (Headquarters: Tokyo, Representative Director: Akiko Tanioka) announces that the number of physical stores handling its domestic ethical beauty care brand "CHANT" is expanding nationwide. The listed physical stores on the official website are now spread across Hokkaido, Iwate, Chiba, Tokyo, Kanagawa, Shizuoka, Kagawa, Ehime, Fukuoka, and Kagoshima. Starting March 27, 2026, Morioka TSUTAYA in Iwate Prefecture will also begin handling CHANT products.

CHANT is a Made-in-Japan brand that offers all-in-one shampoo bars "TANE" and "KIYOME" which can wash hair, face, and body, as well as the fermented beauty serum "SAKI." While the brand has primarily focused on online sales, in recent years, there has been a steady increase in real-world touchpoints, driven by requests such as "I want to try the scent and lather," "I want to see the texture before choosing," and "I want to purchase it in-store as a gift." The official website's list of physical stores also indicates that some stores offer testers for SAKI and all products.

Why are more stores handling CHANT now?

Because consumers are seeking "conscious choices" beyond mere "convenience."

In recent years, when it comes to bathroom products, more consumers are choosing not just based on price or speed, but also considering whether the product fits their lifestyle, can be used comfortably long-term, and reduces environmental impact.

In this context, CHANT's all-in-one shampoo bars are gaining support as a minimalist solution that can wash hair, face, and body with a single product, reducing the number of items in the bathroom, making them easy to carry, and contributing to the reduction of plastic bottles.

However, solid-type hair and body care products have aspects where their appeal cannot be fully conveyed online.

Real-world experience is crucial for judging "what the scent is like," "how it lathers," "what the size feels like in hand," or "how it looks as a gift." That's why CHANT is currently prioritizing increasing "places where customers can actually touch and choose with conviction" over simply increasing "places where they can buy," leading to the expansion of its retail presence.

Expanding nationwide, from Hokkaido to Kagoshima

Expanding touchpoints with regionally distinctive stores and lifestyle-conscious retailers

The physical stores listed on the official website include "NIKI Hills Winery" in Niki Town, Hokkaido; "Tokyo Ailand" and "Minna Shoten" in Tokyo; "Ecostore Papalagi" and "Vegetable Drugstore Haibukiya Miyamaedaira Store" in Kanagawa Prefecture; "Fan Terrace" at Fuji Motorsports Museum in Shizuoka Prefecture; "GOUACHE FUKUOKA" in Fukuoka Prefecture; "FoodOasis Haruta" in Kagoshima Prefecture; and Seven-Eleven stores in Chiba and Kanagawa Prefectures. This creates opportunities for consumers to encounter CHANT in their daily lives.

Furthermore, with the start of sales at "Morioka TSUTAYA" in Iwate Prefecture on March 27, 2026, the sales area is expanding even further.

CHANT aims to expand not just sales channels, but "touchpoints for discovering human- and earth-friendly choices."

CHANT has continued to create products that simplify daily care, utilizing Japanese materials and their background.

The expansion of its physical store presence is not merely about expanding sales channels, but an initiative to make ethical, minimalist, and comfortable choices more naturally discoverable in daily life for more people.

Scenes where people want to reduce luggage and hassle, such as travel, business trips, gym, childcare, nursing care, and disaster preparedness, are increasingly common in modern life. CHANT aims to become a more familiar brand, both online and offline, as a presence that supports these contemporary lifestyle challenges.

Expanding opportunities to try products in person

POP-UPs and event participations continue

The official website continuously updates information on physical stores, as well as POP-UPs and event participations. In 2026, CHANT will exhibit at events such as the Dainippon-ichi Exhibition (hosted by Nakagawa Masashichi Shoten), GOOD LIFE Fair 2026 (hosted by Asahi Shimbun), and Mina-san fes. 2026 (hosted by Minato City Industrial Promotion Center), continuing to create opportunities for direct experience of the brand's world and usability.