Channel Factory Japan Launches "CMO Experience" by Innovation Hub at the French Chamber of Commerce in Japan

Channel Factory Japan launches CMO Experience to discuss responsible media decision-making in the AI era.
広告・マーケティング,ビジネス・コンサルティングNQ 84/100出典:PR Times

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  • 📰 Published: March 31, 2026 at 23:15
"CMO Experience" by Innovation Hub

Channel Factory Japan, a global contextual advertising business that supports maximizing performance in walled garden environments, held "Conscious Media Night 2026" at the French Chamber of Commerce in Japan on March 25, 2026. At this event, "CMO Experience by Innovation Hub" was launched under the theme of "Responsible Media Decisioning in the Age of AI Agents." More than 70 participants gathered for the event, engaging in multifaceted discussions on media strategy in the AI era. Mr. Tsuyoshi Sugihara, founder of Atara, was invited as an expert speaker, sharing deep insights into media strategy and decision-making. All participants had the opportunity to gain practical knowledge by discussing from a "CMO's perspective." Lively interaction among participants was promoted, including a toast by Mr. Takaya Hoshi from Dentsu Japan International Brands, leading to the discovery of new cross-industry collaboration possibilities. Feedback from attendees included "It was a valuable opportunity to think about the essence of decision-making in the AI era" and "I met new colleagues," indicating a high level of interest in the theme. Moving forward, Channel Factory Japan will continue to foster community, share knowledge, and advance media decision-making through CMO Experience, contributing to the creation of innovation in the Japanese market.

Event Highlights

Session 1: Expert Talk
Mr. Tsuyoshi Sugihara, founder of Atara (established in 2009 after roles at KDDI, Intel, Overture (now Yahoo!), and Google Japan), shared insights on media strategy and decision-making in the age of AI agents.
Session 2: CMO Experience

All participants engaged in practical and interactive discussions from a "CMO's perspective" on the following themes:
- Media strategy utilizing AI
- Balancing brand value and ROI
- Decision-making considering social responsibility

Networking
During the networking reception, Mr. Takaya Hoshi from Dentsu Japan International Brands gave a toast, filling the venue with a vibrant atmosphere. While enjoying catering and natural wines from KOMB in Kagurazaka, participants actively interacted, creating a space for new cross-industry collaboration possibilities.

■ Mr. Bernard Delmas, Director, French Chamber of Commerce and Industry in Japan / Nissan Motor Co., Ltd.

French Chamber of Commerce and Industry in Japan

"We are delighted that Channel Factory, in collaboration with the French Chamber of Commerce and Industry in Japan, has organized 'Conscious Media Night 2026' and planned the 'CMO Experience.' This is a significant initiative that promotes innovative partnerships."

Opening remarks by Mr. Bernard Delmas

■ Feedback from Participants

"It was an opportunity to think about the essence of decision-making in the AI era."
"I was able to discuss with leaders from various fields."
"I was able to find new colleagues."

High praise was received, reaffirming the strong interest in "Responsible Media Decisioning."

■ Future Development

Through "CMO Experience," Channel Factory Japan will create a platform for continuous community building, share knowledge from global and local perspectives, advance media decision-making in the AI era, and strengthen its role as a hub for innovation creation in the Japanese market.

Kartik Mehta Head of Asia / Chief Business Officer
Session 1: Tsuyoshi Sugihara (Founder of Atara), Tomoyuki Maeda (Managing Director, Channel Factory Japan)
Session 2: CMO Experience

■ Event Overview

Date: Wednesday, March 25, 2026

Doors Open: 16:00

Session 1: Expert Session 16:30–17:00

Session 2: CMO Experience 17:00–17:45

Reception: 18:00–20:00

Organizer: Channel Factory Japan
Cooperation: French Chamber of Commerce and Industry in Japan (CCIFJ)

■ About Channel Factory

Channel Factory

Channel Factory is a global technology and data company that maximizes business performance and protects brand reputation in walled garden environments.

Leveraging proprietary AI and contextual targeting technology, we enable ad delivery to brand-safe, contextually relevant content across platforms such as YouTube, CTV, Meta, and TikTok.

Furthermore, through "Conscious Media Planning," we promote sustainability, diversity, and positive content, balancing brand growth with the development of a healthy digital ecosystem.

Channel Factory operates in 54 countries worldwide, including the Americas, Europe, the Middle East, Asia, and ANZ, offering IAB standard categories and customizable content solutions in over 50 languages.

■ Contact for Inquiries

Channel Factory Japan
Tomoyuki Maeda, Managing Director

tomoyuki.maeda@channelfactory.com

FAQ

What is "CMO Experience by Innovation Hub"?

"CMO Experience by Innovation Hub" is an event series designed for practical discussions on responsible media decision-making in the AI era, from the perspective of CMOs (Chief Marketing Officers).

What was the theme of this "Conscious Media Night 2026"?

The theme for this event was "Responsible Media Decisioning in the Age of AI Agents."

Who were the expert speakers at the event?

Mr. Tsuyoshi Sugihara, founder of Atara, served as an expert speaker, sharing insights on media strategy and decision-making in the AI era.

What was the main feedback from event participants?

Participants provided feedback such as, "It was a valuable opportunity to think about the essence of decision-making in the AI era," and "I met new colleagues."

How does Channel Factory Japan plan to develop this event in the future?

Channel Factory Japan plans to continue fostering community, sharing knowledge, and advancing media decision-making through CMO Experience, strengthening its role as a hub for innovation creation in the Japanese market.