"Channel Talk," Used by 220,000 Companies Globally, Partners with E-commerce Platform "makeshop byGMO" to Launch a Dedicated App Supporting E-commerce Sales Maximization Through Customer Data Utilization

Channel Corporation Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Choi Jae-yong), the provider of the AI customer communication tool "Channel Talk" used by over 220,000 companies globally, announced in March 2026 a partnership with GMO Makeshop Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Noriyoshi Mukaihahata), the provider of the e-commerce site-building platform "makeshop byGMO". Through this partnership, they have launched a dedicated app that allows for the easy installation of "Channel Talk".

https://apps.makeshop.jp/view/item/000000000169

Key Features of This Partnership That Turn “Customer Service” into “Sales Opportunities”

The newly released dedicated app enables e-commerce businesses using "makeshop byGMO" to easily implement and utilize Channel Talk.

1. Automatic Customer Information Syncing

When a user logs into the site, their customer information, such as name, membership group, and points balance, is automatically synced with "Channel Talk". Furthermore, this information is updated whenever a customer registers or their details are changed, ensuring that interactions are always based on the most current data.

2. Personalized Responses Based on Customer Information

During chat support, agents can view customer information from "makeshop byGMO" while communicating, enabling personalized responses tailored to each individual, such as making proposals based on their membership status. This facilitates communication that builds customer relationships, moving away from a one-size-fits-all approach.

3. Marketing Utilization Through Segmented Campaigns

Based on the acquired customer data, businesses can segment customers by attributes such as membership type and deliver targeted marketing campaigns. This optimized approach for each customer is expected to improve the precision and success of campaigns that directly contribute to sales.

4. AI-Powered Response Optimization 
Based on the linked customer information, the AI agent "ALF" provides actual answers and suggests responses. By optimizing AI responses based on factors like a customer's available points, it assists support agents, enabling stable customer service that balances both speed and quality.

Background of the Partnership

As the e-commerce market expands, customer support has evolved beyond simply handling inquiries into a crucial touchpoint that significantly impacts sales and brand value. However, many e-commerce businesses face challenges in delivering personalized support and marketing due to fragmented and underutilized customer data.

In recent years, the importance of designing integrated communication strategies that span both customer support and marketing by centrally leveraging customer data has grown. A personalized approach not only streamlines inquiry handling but also builds brand trust and fosters long-term relationships. Moreover, by enabling timely suggestions and information delivery, it improves customer satisfaction and creates opportunities for up-selling and cross-selling, directly contributing to revenue growth.

Against this backdrop, "Channel Talk" has been supporting the advancement of customer support in the retail, B2B SaaS, and public administration sectors. The app now offered in partnership with "makeshop byGMO" seamlessly integrates customer data from the platform with Channel Talk, creating a communication infrastructure built on deep customer understanding. This will further accelerate its adoption in the e-commerce space and help businesses achieve truly customer-centric communication.

Channel Corporation will continue to support productivity improvements and enhanced customer understanding in the customer support domain, while expanding its business with the goal of becoming the No. 1 B2B SaaS in the Asian market.

About GMO Makeshop Inc.

With the mission "Commerce for a better future.", GMO Makeshop develops business to support online stores. The company offers a comprehensive support system for the e-commerce domain, including e-commerce site-building, marketing support, and operational outsourcing. Additionally, it assists with applications for subsidies and grants to secure operational funds and helps improve cash flow through its 'Same-Day Sales Deposit Service,' which allows businesses to receive their sales revenue as early as the same day.

In addition to "makeshop byGMO," which has been the industry's No. 1 (*2) e-commerce site-building SaaS for 13 consecutive years, the company also offers "GMO Cloud EC," a premium service that supports add-on development, catering to the e-commerce needs of all businesses, from startups to large-scale enterprises.
URL: https://www.makeshop.co.jp/

About the AI Customer Communication Tool "Channel Talk"

"Channel Talk" is an AI-powered customer communication tool equipped with essential features for interaction, including AI chat, AI phone, and CRM functions for deep customer understanding. It is utilized across various sectors for customer support, including e-commerce (retail), B2B SaaS, and public administration, and has been adopted by over 220,000 companies globally.

Service URL: https://channel.io/ja

Channel Corporation Careers

Channel Corporation aims to be an organization where we use AI to boost productivity, allowing our team to focus their limited time on human-centric work and solving fundamental customer problems. We are actively recruiting individuals who want to take on challenges in such an environment!

https://channel.io/ja/careers

About Channel Corporation Inc.

With the mission of "solving communication problems between companies and customers," Channel Corporation provides the AI communication tool "Channel Talk." The company currently operates globally with offices in Japan (Tokyo), South Korea (Seoul), and the USA (Chicago).