Thirdly Launches Free Pre-release of "Profiit," a Management Support Platform for Profit Generation from Knowledge Work, on a First-Come, First-Served Basis
Thirdly Inc. has launched a free pre-release version of "Profiit," a management support platform designed to enhance corporate productivity and profit through the visualization of knowledge work, available on a first-come, first-served basis starting today. This initiative aligns with the parent company CHANGE HOLDINGS' vision to "CHANGE productivity."
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- 📰 Published: May 1, 2026 at 01:13
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Thirdly Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Masahiro Wada; hereinafter "Thirdly"), a subsidiary of CHANGE HOLDINGS, Inc. (Headquarters: Minato-ku, Tokyo; hereinafter "CHANGE HD"), today began offering a pre-release version of "Profiit," a management support platform that enhances corporate productivity and profit through the visualization of knowledge work, on a first-come, first-served basis for free. Concurrently, the service website was launched today. CHANGE HD, under its vision to "CHANGE productivity," is committed to improving Japan's productivity through digital human resource development and business process innovation, and Thirdly's provision of "Profiit" is part of this effort.
This service has already been adopted by five IT and service companies, which are currently conducting preliminary verification of the service.
Thirdly advocates "Work Profit Design (WPD)," a new management model that systematizes (Designs) the structure where profit (Profit) is generated from human work (Work). Profiit was developed as the sole platform for companies to implement this WPD.
■ Why is the value generated by people not visible?
Corporate profits are generated from human work. In particular, intellectual labor (knowledge work) is a central area for corporate value creation, encompassing planning, development, sales, marketing, and corporate functions, and is also the largest corporate cost.
However, this most crucial area often remains unaddressed in many companies, with the value of work remaining invisible. Information such as who is doing what, for what purpose, at what cost, and what value is being created, largely remains a black box.
This leads to the following everyday problems in corporate settings:
Not knowing who is doing what
As organizations grow, management loses sight of frontline operations, making it difficult to grasp the true cost.
Inability to measure the effectiveness of employee training
Despite investing in training and human resource development, there is no data to show how it is utilized in operations and how it contributes to productivity and profit.
Unclear impact of measures and tool introductions
Even after implementing work style reforms, introducing new SaaS or AI, or launching business improvement projects, there is no evidence to evaluate what has changed and how.
Well-being improvement for employees becomes standardized
Even when engagement surveys are conducted, improvement measures often end up as abstract responses like "increase 1-on-1s" or "manager training," failing to address the root causes.
Management, managers, and frontline staff cannot discuss based on the same facts
Because management talks about work in terms of "money," managers in terms of "time," and frontline staff in terms of "tasks," conversations go nowhere without a common language.
These may seem like separate issues, but they stem from a single root: the invisibility of work value—and the fact that the largest corporate cost, labor expenses, remains unseen in terms of what value it is invested in. This is the fundamental cause of management challenges such as "working hard but not retaining profit" and "initiatives not accumulating effects."
■ Work Profit Design—Designing profit from human work
Work Profit Design is a management model that continuously designs and improves profit-generating structures by treating human work as data.
In manufacturing, it is commonplace to measure who produced what, at what cost and quality, and a PDCA cycle is applied to continuously improve productivity. In contrast, in the world of knowledge work, the human work that is the source of value is often not objectively quantifiable, leaving most companies unable to even start the improvement process. WPD is a management model designed to change this situation.
The core of achieving this is Thirdly's uniquely developed Work Data. By acquiring "work value"—what, for what purpose, what should be done, and what value is generated—in a unique graph structure, it visualizes the "relationship between human work and profit" that could never be seen with financial data alone. This connects the language of "money" seen by management, "time" seen by managers, and "tasks" seen by frontline staff for the first time with a single set of data.
This allows the focus of improvement to shift from "people" to "organizational structure." In many knowledge work environments, individual performance tends to be viewed as a matter of individual ability or motivation, and improvement has focused on "changing people." However, WPD takes an approach that visualizes the very structure that generates human behavior and changes the organizational system. By changing work, profit is continuously generated.
This service has already been adopted by five IT and service companies, which are currently conducting preliminary verification of the service.
Thirdly advocates "Work Profit Design (WPD)," a new management model that systematizes (Designs) the structure where profit (Profit) is generated from human work (Work). Profiit was developed as the sole platform for companies to implement this WPD.
■ Why is the value generated by people not visible?
Corporate profits are generated from human work. In particular, intellectual labor (knowledge work) is a central area for corporate value creation, encompassing planning, development, sales, marketing, and corporate functions, and is also the largest corporate cost.
However, this most crucial area often remains unaddressed in many companies, with the value of work remaining invisible. Information such as who is doing what, for what purpose, at what cost, and what value is being created, largely remains a black box.
This leads to the following everyday problems in corporate settings:
Not knowing who is doing what
As organizations grow, management loses sight of frontline operations, making it difficult to grasp the true cost.
Inability to measure the effectiveness of employee training
Despite investing in training and human resource development, there is no data to show how it is utilized in operations and how it contributes to productivity and profit.
Unclear impact of measures and tool introductions
Even after implementing work style reforms, introducing new SaaS or AI, or launching business improvement projects, there is no evidence to evaluate what has changed and how.
Well-being improvement for employees becomes standardized
Even when engagement surveys are conducted, improvement measures often end up as abstract responses like "increase 1-on-1s" or "manager training," failing to address the root causes.
Management, managers, and frontline staff cannot discuss based on the same facts
Because management talks about work in terms of "money," managers in terms of "time," and frontline staff in terms of "tasks," conversations go nowhere without a common language.
These may seem like separate issues, but they stem from a single root: the invisibility of work value—and the fact that the largest corporate cost, labor expenses, remains unseen in terms of what value it is invested in. This is the fundamental cause of management challenges such as "working hard but not retaining profit" and "initiatives not accumulating effects."
■ Work Profit Design—Designing profit from human work
Work Profit Design is a management model that continuously designs and improves profit-generating structures by treating human work as data.
In manufacturing, it is commonplace to measure who produced what, at what cost and quality, and a PDCA cycle is applied to continuously improve productivity. In contrast, in the world of knowledge work, the human work that is the source of value is often not objectively quantifiable, leaving most companies unable to even start the improvement process. WPD is a management model designed to change this situation.
The core of achieving this is Thirdly's uniquely developed Work Data. By acquiring "work value"—what, for what purpose, what should be done, and what value is generated—in a unique graph structure, it visualizes the "relationship between human work and profit" that could never be seen with financial data alone. This connects the language of "money" seen by management, "time" seen by managers, and "tasks" seen by frontline staff for the first time with a single set of data.
This allows the focus of improvement to shift from "people" to "organizational structure." In many knowledge work environments, individual performance tends to be viewed as a matter of individual ability or motivation, and improvement has focused on "changing people." However, WPD takes an approach that visualizes the very structure that generates human behavior and changes the organizational system. By changing work, profit is continuously generated.