キャンペーン

Ishikawa's Soul Food 'Champion Curry' Opens Official Store on TikTok Shop

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 2:42 AM ・ Updated Jul 8, 2026 9:23 PM ・ 6 min read ・ Source: PR TIMES

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Ishikawa's Soul Food 'Champion Curry' Opens Official Store on TikTok Shop — Image: PR TIMES

⚡ Key Points

Champion Curry Co., Ltd., a curry specialty restaurant based in Ishikawa Prefecture, has launched its official store on TikTok Shop to expand its reach nationwide.
The launch includes a 10% discount campaign on selected products to celebrate the opening.

Champion Curry Co., Ltd., a curry specialty restaurant based in Ishikawa Prefecture, has launched its official store on TikTok Shop to expand its reach nationwide. The launch includes a 10% discount campaign on selected products to celebrate the opening.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

Champion Curry Co., Ltd. (Headquarters: Nonoyama City, Ishikawa Prefecture; President and CEO: Yosuke Nakamura) has officially opened its store on TikTok Shop and begun selling its products.

The store launch aims to provide more customers—both existing fans and those who have not previously encountered the brand or visited physical stores or online shops—with access to Champion Curry's signature dishes.

TikTok Shop allows users to discover product appeal through videos and live streams and make purchases directly. Champion Curry will leverage this as a new sales channel to deliver its authentic flavors to a wider audience.

Official TikTok Account: Champion Curry

Products Available (as of July 1, 2026)

Fresh Curry (Refrigerated)

A chilled curry relaunched in May 2026. Unlike conventional retort curries, it does not undergo high-temperature, high-pressure sterilization, preserving the natural aroma and flavor of spices. Previously sold mainly through the company's own online store, this 'Fresh Curry' is now also available on TikTok Shop.

Curry Pan (Frozen)

A popular curry bun that consistently sells out whenever sold via food trucks. Easy to prepare with just a microwave, perfect for busy days or light meals!

Black Curry (Shelf-Stable)

A collaboration with Taj Mahal, an Indian restaurant originating in Toyama Prefecture. This unique spicy curry blends Taj Mahal’s signature Black Kashmiri Curry with Champion Curry’s original sauce, offering a rich umami depth and bold spice kick.

Grand Opening Sale

To celebrate the launch of the official TikTok Shop store, selected products are offered at a 10% discount.

*The sale is scheduled to run for approximately one month.

Background of the TikTok Shop Launch

As social media evolves from a mere information platform to a space for product discovery and purchasing, Champion Curry is adopting TikTok Shop as a new sales channel—following physical stores, retail, and e-commerce—to increase brand awareness and deliver Ishikawa’s signature flavors nationwide.

Official TikTok Account: Champion Curry – Original Kanazawa Curry (@champions_curry)

https://www.tiktok.com/@champions_curry?is_from_webapp=1&sender_device=pc

About Champion Curry Co., Ltd.

Founded in 1961, the company operates 'Curry no Champion' and 'Champion Curry,' curry specialty restaurants with a passionate following in the Hokuriku region. The flagship 'Curry no Champion Nonoyama Main Store' attracts up to 2,000 customers per day and is beloved by locals. The company also sells retort and chilled curry packs, sharing its 65+ years of culinary heritage across Japan in various formats.

Representative: President and CEO Yosuke Nakamura

Headquarters: 20-17 Takahashi-cho, Nonoyama City, Ishikawa 921-8811

URL: http://chancurry.com

FACT BOX

Source: PR TIMES
Category: キャンペーン

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

Four pouches of Champion Curry are displayed. Two are yellow and labeled 'Nama Curry' (Raw Curry), and two are red and also labeled 'Nama Curry'. The red pouches indicate 'Chu-kara' (medium spicy), while the yellow pouches indicate 'Amakuchi' (sweet).

Champion Curry's 'Nama Curry' is available in sweet (yellow packaging) and medium-spicy (red packaging) varieties. The packaging highlights that it is a chilled, non-retort processed curry. Confidence: high.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 2:42 AM — Distributor PR TIMES
Collected　Jul 1, 2026 5:54 PM
AI structured & analyzed　Jul 2, 2026 6:39 PM
Desk-reviewed & published　Jul 2, 2026 2:42 AM

FAQ

When did Champion Curry start selling on TikTok Shop?

Champion Curry began official sales on TikTok Shop as of July 1, 2026.

What Champion Curry products are available on TikTok Shop?

Fresh Curry (refrigerated), Curry Pan (frozen), and Black Curry (shelf-stable) are available.

How long will the opening sale last?

The grand opening sale is scheduled to run for approximately one month.

Where is Champion Curry's headquarters located?

The headquarters is located at 20-17 Takahashi-cho, Nonoyama City, Ishikawa Prefecture.

What is the Black Curry product?

A collaboration with Toyama's Taj Mahal, it's a spicy curry with rich umami and bold spice.

Cite this article — HOW TO CITE

Washin AI News Desk“Ishikawa's Soul Food 'Champion Curry' Opens Official Store on TikTok Shop”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/chancurry-com/en/news/2026-07-01-%E7%9F%B3%E5%B7%9D%E3%81%AE%E3%82%BD%E3%82%A6%E3%83%AB%E3%83%95%E3%83%BC%E3%83%89-%E3%83%81%E3%83%A3%E3%83%B3%E3%83%94%E3%82%AA%E3%83%B3%E3%82%AB%E3%83%AC%E3%83%BC-tiktok-shop%E3%81%AB%E5%85%AC%E5%BC%8F%E3%82%B7%E3%83%A7%E3%83%83%E3%83%97%E3%82%92%E9%96%8B

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