Champion Curry Co., Ltd. (Headquarters: Nonoichi City, Ishikawa Prefecture; President: Yosuke Nakamura) will renew its long-selling chilled curry series and begin rolling it out as 'Raw Curry,' a product designed to more closely replicate the taste of its restaurants.
### Background of Renewal and Product Features Since 2000, Champion Curry has offered chilled curry products for home use under the theme 'Chancurry at Home.' This series has been particularly supported by customers who dislike the specific flavor profile associated with retort-processed foods.
In this renewal, the company has pursued flavor reproducibility tailored to home cooking environments. The design ensures that the 'restaurant taste' can be enjoyed consistently at home. Furthermore, because this product does not undergo high-temperature sterilization (retort processing) and preserves the fresh aroma and flavor just after cooking, it has been newly defined as 'Raw Curry.'
### New Value Proposal: 'Raw Curry' The name 'Raw Curry' reflects the desire for customers to enjoy a more authentic, fresh, and immersive taste at home. Champion Curry will continue to deliver its 'restaurant taste' in various forms.
### 'Fresh Deliciousness as It Is'—Three Commitments of Raw Curry 1. **Packed Immediately After Cooking! Fresh Aroma Delivered!** The finished curry is chilled and packed immediately without high-temperature sterilization. This locks in the rising scent of spices and the fresh flavor unique to newly cooked curry. Those who are not fond of the retort-specific aftertaste will notice the difference.
2. **Long-lasting Despite Refrigeration! 120-day Shelf Life!** By utilizing a unique manufacturing process instead of relying on preservatives, the deliciousness and quality are maintained. It can be stored for 120 days from the date of manufacture while remaining chilled, making it a new form of curry that can be safely stocked at home.
3. **Addictive Beef Richness! Deep Flavor!** The richness of slowly simmered beef melts into the sauce, providing a deep flavor that spreads with every bite. Combined with the aroma of spices, it creates a multidimensional taste. It is a dish unique to Champion Curry that makes you want to eat it again.
### Product Overview (4 Items) - **Product Name:** Champion Curry Nama Curry (Medium Spicy) - **Contents:** 180g / 540g - **Launch Date:** Sequential rollout starting May 2026 - **Available Stores:** Supermarkets nationwide, etc. - 180g Pack Medium Spicy (Refrigerated) JAN: 4560339030254 - 180g Pack Mild (Refrigerated) JAN: 4560339030261 - 540g Pack Medium Spicy (Refrigerated) JAN: 4560339030117 - 540g Pack Mild (Refrigerated) JAN: 4560339030285 *Current chilled series will be gradually replaced.
### About Champion Curry Co., Ltd. Founded in 1961, this company operates the curry specialty restaurants 'Curry no Champion' and 'Champion Curry,' which enjoy enthusiastic support in the Hokuriku region. The flagship 'Nonoichi Main Store' is a beloved local establishment that has attracted up to 2,000 customers in a single day. The company also handles the sale of retort and chilled curry packs, sharing its flavor—passed down for over 65 years—with the entire country in various forms.
- **Representative:** President Yosuke Nakamura - **Headquarters:** 20-17 Takahashi-machi, Nonoichi City, Ishikawa Prefecture 921-8811 - **URL:** http://chancurry.com
FACT BOX
- Source: PR TIMES
- Category: New Product