CGO.com's Co-creation Project "Gal Shrine by JR Freight" Records Over 1,600 Visitors and Features in Over 20 Media Outlets in 3 Days

LLC CGO.com (HQ: Tokyo, Director: Baburii) held "Gal Shrine by JR Freight ~Delivering Your "Likes".~" from February 13 (Thu) to 15 (Sat), 2026, for three days at "My Lab Shibuya" in Shibuya Center Gai, as part of the co-creation project "KAMOTSU UPCYCLE ~Gen Z Co-creation Project~" with Japan Freight Railway Company (HQ: Tokyo, President & CEO: Shin Inukai / hereinafter "JR Freight"). Over 1,600 people visited during the period, and it was featured in over 20 media outlets including TV, radio, web news, and newspapers.

Event Overview

• Event Name: Gal Shrine by JR Freight ~Delivering Your "Likes".~

• Period: February 13 (Thu) - February 15 (Sat), 2026

• Venue: My Lab Shibuya (Shibuya Center Gai, Udagawa-cho, Shibuya-ku, Tokyo)

• Organizers: Japan Freight Railway Company (JR Freight) / CGO.com Co., Ltd.

• Number of Visitors: Over 1,600 people (total for 3 days)

• Media Coverage: Over 20 companies (TV, Radio, Web News, Newspapers)

• Estimated Reach: Over 10 million reach (※Estimated value)

• Advertising Value: Impact creation of over approximately 60 million yen (※Estimated value)

Background of Implementation

JR Freight has supported Japan's economic activities as a company that transports freight nationwide. However, due to the BtoB-centric nature of its business, the distance from consumers, especially Gen Z, has been a challenge.

Amidst this, a collaboration with CGO.com was realized through a connection at "SHIBUYA QWS," a co-creation hub facility in Shibuya Scramble Square. After approximately 1.5 years of dialogue and co-creation, the event was held based on the core phrase born from "Gal Style Brainstorming®︎": "JR Freight transports not just things, but vibes."

Event Content

1. "Ages Up⤴!" Prayer Experience (¥1,000, includes amulet)

A "Gal Shrine Maiden" faced each visitor individually to offer a prayer. With the positive power and words unique to gals, they ended with a joint "Let's go, Bye-Vibe-Up⤴!" to dispel evil spirits. After the prayer experience, visitors received an amulet-shaped keyholder made from upcycled old uniforms actually used by JR Freight.

2. "Love Ages Up⤴!" Fortune Experience (Free)

A fortune-telling content that supports "likes" with positive words unique to gals, ranging from love and favorite idols to self-cheering. By tying the drawn fortunes to a white tree, the cherry blossoms bloomed over time, coloring the tree.

3. Photo Spot & Shooting Area

Numerous photo spots were installed to encourage SNS posting, including a pink torii gate, a shooting area with the JR Freight logo as a backdrop, and a decorative mirror. The design seamlessly integrated the JR Freight logo into posts like "Came to Gal Shrine!"

Media Coverage Achievements (Over 20 companies)

Featured in a wide range of media including TV, radio, newspapers, and web news.

Main Achievements

JR Freight Representative Comment

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Co-creation Support / Innovation Produce for this Project

The co-creation with JR Freight was realized through co-creation support and innovation production by ADDReC Co., Ltd.

About ADDReC

ADDReC is a production company that integrates planning, concept development, content, and communication in the innovation domain, and implements them in space. Based in facilities such as SHIBUYA QWS and Vlag yokohama, we support the creation of new value through the production of business co-creation programs that connect startups and large corporations.

Official Website: https://addrec.co.jp/

About CGO.com

With the mission to "Boost the World's Vibes," CGO.com is a company that supports corporate communication problem-solving and branding using a "gal mindset." Their flagship service, "Gal Style Brainstorming®︎," is highly acclaimed as a program that enhances psychological safety within organizations by eliciting candid, honest dialogue.

Official Website: https://cgo-gal.com