~From the Group's Founding Place, Towards Co-creation of a New Future for Hamamatsu~Commencing Consideration for Enhancing Regional Charm and "Next-Generation Urban Development"

SALA Real Estate Co., Ltd. (Representative Director and President: Shingo Akama), responsible for the real estate business of the SALA Group, announces the commencement of consideration for next-generation urban development in the station south area where "SALA City Hamamatsu" (1107 Sunayama-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture), the group's founding place in Hamamatsu, is located.

Currently, in central Hamamatsu City, there is a growing momentum for unprecedented urban change, driven by the "Yaramaika spirit," including the return of influential companies to the city center and the opening of new university campuses. The administration is also concretizing policies for a "Basic Plan for Central City Area Revitalization" and a long-term "Vision," leading to active movements towards urban regeneration through public-private collaboration. We view this positive change as a good opportunity to contribute to the revitalization of the central city area and the enhancement of the overall area's value.

"SALA City Hamamatsu," located a 5-minute walk from JR Hamamatsu Station, is the founding place of "Hamamatsu Gas Co., Ltd.," the predecessor of the SALA Group. Since its opening in 1987, the facility has been utilized by local residents as a multi-purpose complex equipped with a sports club and rental conference rooms. However, with the changes of the times, it is now time to update its role to meet societal needs. As the SALA Group, which has been widely involved from infrastructure to lifestyle services, we believe it is our mission to create new value from our founding place, looking towards the future.

In considering this, we will pursue the "ideal urban form" required for the next generation, bringing together the knowledge cultivated by the group in energy, housing, and cultural support, with an eye towards harmony with the surrounding environment and enhancing the overall value of the area. Specifically, we plan to explore new spaces that attract young people as a hub for their activities, while respecting Hamamatsu City's guideline of "creating a pleasant walkable city" to foster a more open urban space that generates lively circulation.

To advance these efforts, we will work with local communities, the administration, and local businesses to envision a better city. Our company intends to transcend the framework of real estate development, pursue functions that enhance the overall charm and convenience of Hamamatsu, and fulfill our role towards a sustainable future.

[Inquiries regarding this matter] Department in charge: SALA Real Estate Co., Ltd. Development Team

Address: SALA City Hamamatsu (1107 Sunayama-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture)

TEL: 0120-053-421 (Reception hours: Weekdays 10:00-17:00)

URL: https://sre.sala.jp/