studio15 Launches Regional Revitalization Project in Collaboration with Otaru Tourism Association

studio15 Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Takuma Iwasa; hereinafter 'studio15'), a consolidated subsidiary of Ceres Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Satoshi Takagi; Securities Code: 3696; hereinafter 'Ceres'), announced the launch of a regional revitalization project in collaboration with the Otaru Tourism Association. The project utilizes 'TikTok GO,' a feature that allows users to instantly book spots and experiences they discover on TikTok. Ceres operates 'Moppy,' one of Japan's largest point reward sites, and 'AD.TRACK,' an affiliate program with strong influencer marketing capabilities. Meanwhile, its subsidiary studio15 manages advertising agency and production businesses focusing on the short-video domain, primarily on TikTok. As its own media, it produces the short drama account 'Like a Drama' on TikTok and YouTube, boasting over 500 million total views. Since November 2025, it has been offering the 'Travel Creator Free Posting Service,' which leverages the 'TikTok GO' feature to provide promotional support utilizing TikTok's viral power for accommodations nationwide. According to the Otaru Tourism Association, while Otaru City in Hokkaido receives many tourists year-round due to its excellent accessibility from major cities, it faces the challenge that day-trip tourism has become the norm, resulting in a limited economic ripple effect on the local region from overnight stays. Additionally, the estimated consumption amount in the travel and leisure category via TikTok in 2024 is reported to be 39.01 billion yen*, predicting an increase in consumers using TikTok as a tool to search for travel destinations. Against this backdrop, studio15, which provides the 'Travel Creator Free Posting Service' to support accommodation promotions using TikTok, has decided to support the regional revitalization project aimed at promoting overnight stays conducted by the Otaru Tourism Association. Under this initiative, overseen by Tomohiro Yamashita—Otaru Fureai Tourism Ambassador and advisor to studio15—10 creators specializing in travel information will conduct filming sessions at 7 accommodation facilities in the city over three days from April 7 (Tuesday) to April 9 (Thursday), 2026. Along with broadcasting the appeal of these accommodations, content designed to motivate viewers to travel will be released sequentially. In total, 280 TikTok contents (40 per facility) are scheduled for distribution across the 7 facilities. Moving forward, by rapidly absorbing TikTok's powerful product know-how, studio15 will continue to contribute to solving challenges faced by local governments nationwide and promoting countermeasures against overtourism through regional dispersion. *Reference: 'TikTok Socio-Economic Impact Report ~ Economic and Social Impact in Japan ~' (TikTok Japan) Organizer: Otaru Tourism Association Details: Accommodation promotion measures utilizing TikTok GO creators Collaborating Businesses: studio15 Co., Ltd., Nurunuru Co., Ltd. Creators: 10 groups of TikTok GO creators Participating Accommodations: RJ Hotels Otaru, Asarigawa Onsen Hotel, Winkel Village, Authent Hotel Otaru, Otaru Kourakuen, Grand Park Otaru, Hotel Neuschloss Otaru. The 'Travel Creator Free Posting Service' operated by studio15 utilizes 'TikTok GO,' a feature that allows users to instantly book spots and experiences they discover on TikTok. Creators who meet certain criteria film at accommodations and post content consolidating the appeal of the facility and its surroundings. Since it enables consumers not only to increase awareness and interest but also to consider and complete bookings, it is expected to be effective in revitalizing local accommodations and tourist destinations, thereby promoting regional revitalization. ■ studio15 Company Overview Company Name: studio15 Co., Ltd. Representative: Representative Director Takuma Iwasa Location: 8F Sun Towers B Building, 2-11-23 Sangenjaya, Setagaya-ku, Tokyo URL: https://studio15.co.jp/ ■ Ceres Company Overview Company Name: Ceres Inc. Representative: President and Representative Director Satoshi Takagi Location: Shibuya Sakura Stage SHI, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo