Ceres Acquires SQUIZ Co., Ltd., Operator of Online Medical Consultation Service 'Oops', as a Subsidiary

Ceres Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Satoshi Toki; Securities Code: 3696; hereinafter "Ceres") announces that it has acquired shares of SQUIZ Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tomoaki Hirano; hereinafter "SQUIZ") and made it a consolidated subsidiary. This acquisition will significantly expand Ceres's online medical consultation domain, evolving it into a comprehensive online medical consultation platform.

Ceres's vision is "to realize a rich world through internet marketing." It operates "Moppy," one of Japan's largest point sites, and the affiliate program "AD.TRACK," and develops mobile service businesses centered on D2C (Direct to Consumer) operations. As part of its D2C business, Ceres's subsidiary, Salus Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Asako Iwadate; hereinafter "Salus"), launched "Anypill," an online medical consultation service for birth control pills, in May 2022. Characterized by the convenience of receiving consultations 24 hours a day, 365 days a year, it has been used by a cumulative total of approximately 200,000 women*1.

Meanwhile, SQUIZ, with its mission "to create a world where mental and physical worries do not limit life's possibilities," is a startup company primarily offering the "Oops" series of online medical consultation services for various fields such as AGA (Androgenetic Alopecia), ED (Erectile Dysfunction), gynecology, and mental health. Supported mainly by young people in their 20s and 30s through creative and brand strategies that lower the barrier to seeking medical attention in sensitive areas, it has grown into a platform with over 100,000 members*2.

Online medical consultation is undergoing regulatory relaxation while maintaining medical quality, driven by revisions to guidelines and medical fee reforms by the Ministry of Health, Labour and Welfare, transitioning from a traditional special measure to a standard medical infrastructure. Furthermore, as the government's medical DX initiatives boost market expansion, complex areas such as AGA, in particular, have high affinity with online medical consultation. The ability to receive consultations in a private environment reduces psychological burden, leading to an expected increase in consultation rates. Against this backdrop, Ceres has decided to make SQUIZ, which operates the online medical consultation service "Oops" for complex areas such as AGA, a subsidiary.

Through this acquisition, Ceres will be able to handle a wide range of medical consultation areas, including AGA, ED, and mental health, beyond just gynecology, evolving into a comprehensive online medical consultation platform. Going forward, in addition to strengthening the online medical consultation platform business, Ceres will enrich the lives of more people by leveraging the consumer base of its point site "Moppy" and developing healthcare products utilizing the big data of both companies' customers.

*1: As of June 2025, according to Salus research *2: As of March 2026, according to SQUIZ research

**<Future Outlook>**

**1. Evolution into a Comprehensive Online Medical Consultation Platform**

By combining "Any pill," an online medical consultation service for birth control pills with a female member base, and "Oops," an online medical consultation service including AGA (Androgenetic Alopecia) with a male member base, we will realize a comprehensive online medical consultation platform strong in young men and women.

**2. Utilizing the Consumer Base of the Point Site "Moppy"**

We will maximize value by utilizing the consumer base of the point site "Moppy" to make online medical consultation feel more accessible.

**3. Development of Healthcare Products Utilizing Both Companies' Customer Big Data**

We will utilize the customer big data of both companies to plan and develop healthcare products that address specific concerns.

**<"Oops" Service Overview>**

"Oops" is an online medical consultation service that allows everything from doctor's consultation to prescription of medicine to be completed online. Currently, it offers "Oops HAIR" for AGA (Androgenetic Alopecia) consultation, "Oops LOVE" for ED (Erectile Dysfunction) consultation, "Oops WOMB" for gynecological consultation, and "Oops HEART" for mental health consultation, and has grown into a member base of 100,000 people*2.

・Service URL: https://oops-jp.com/

**■SQUIZ Company Profile**

Company Name: SQUIZ Co., Ltd.

Representative: Tomoaki Hirano, Representative Director

Location: Yamaba Building 7F, 2-16-7 Yoyogi, Shibuya-ku, Tokyo

URL: https://oops-jp.com/love/company/

**■Ceres Company Profile**

Company Name: Ceres Inc.

Representative: Satoshi Toki, President and CEO

Location: Shibuya Sakura Stage, SHIBUYA Tower 21F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo

URL: https://ceres-inc.jp/