Ceres Announces Corporate Logo Refresh

Ceres Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Satoshi Toki; Securities Code: 3696; hereinafter, Ceres) is pleased to announce that it will refresh its corporate logo starting April 1, 2026. Since its establishment, Ceres has upheld the vision of 'realizing a prosperous world through internet marketing,' developing mobile services centered on 'Moppy,' one of Japan's largest point sites, and financial services comprising cryptocurrency exchanges and online factoring. Ceres positioned 2025, its 20th anniversary, as a new starting point for future growth and redefined its MVV (Mission, Vision, Value)*1. Based on this, the corporate logo will be refreshed in line with the new fiscal year of 2026. The new corporate logo inherits the values of 'nature,' 'diversity,' and 'the sprouting of life' from the old logo's 'bud and ear of wheat' design, which was inspired by Ceres, the company name derived from the Roman goddess of harvest. Simultaneously, the new mission, 'Blooming Value, Abundant Future,' has been added, and the complex shape has been reconstructed into a minimalist form. This update to a simple and approachable design reflects Ceres' desire to be a familiar and trusted presence for more people. Moving forward, Ceres will continue to strive to realize a prosperous world through internet marketing, under its mission of 'Blooming Value, Abundant Future.' *1: MVV is an acronym for 'Mission,' 'Vision,' and 'Value,' a concept that indicates the basic ideas and judgment criteria for a company or organization's activities. Ceres will operate under the mission of 'Blooming Value, Abundant Future' and the vision of 'realizing a prosperous world through internet marketing,' with all employees guided by the five actions outlined in its Values. The new corporate logo inherits the values of 'nature,' 'diversity,' and 'the sprouting of life' from the old logo, while adding the new mission 'Blooming Value, Abundant Future,' and has been reconstructed into a minimalist form. The delicate chain of rhombuses embodies the 'cycle of value,' where seeds sprout, connect, and eventually bear fruit in society. The structure is also designed to resemble ears of rice or particles of light, symbolizing the overlapping possibilities of individuals weaving together the future. While stripping away visual elements, the design extracts only the 'core' to convey the essence of the brand and its universal philosophy more strongly.