Exclusive Series. "Sales is 2 Fact Finding" Tops Amazon Rankings in 4 Categories

Celebrix, Inc. (Headquarters: Koto-ku, Tokyo/Representative Director and President: Kazuaki Kitagawa, hereinafter "Celebrix") announces that the new book "Sales is 2 Fact Finding: The Ultimate 'Questioning Technique' That Yields Results" by Masaya Imai, Director of the Celebrix Sales Comprehensive Research Institute and Sales Evangelist, has topped the Amazon.co.jp rankings in the four categories of "Sales & Business Development," "Logical Thinking," "Business Negotiation & Psychology," and "Presentation" (as of June 4, 2026).

This book is the latest in the "Sales is" series, which has sold over 100,000 copies in total.

In the modern era where anyone can easily obtain information due to the spread of generative AI, the ability to extract primary information through questioning and move the other party's decision-making forward is increasingly in demand.

This book focuses on "Fact Finding™," a technique to clarify objective facts in communication with customers and explore the underlying issues and background of decision-making, and systematizes the questioning techniques that lead to results.

What changes with "Fact Finding™"?

Fact Finding™ is not just about listening to the customer's problems.

It is a technique to grasp the facts hidden in the customer's words and find issues that have not yet been verbalized.

This book explains the changes that occur through Fact Finding™, along with specific business case examples and practical questions.

・ Orders increase

You will be able to discover the "reason to buy" for customers who had no intention of buying.

・ The theme of the negotiation becomes larger, and the proposal value increases

You will be able to handle not just surface-level problems, but fundamental issues related to business, organization, and management.

・ Sales become about value, not price competition

By redefining the issue itself through questioning, you will be able to propose on a different playing field than your competitors.

・ A lifelong "questioning technique" is acquired

You will be able to acquire essential skills that can be applied not only in sales but also in recruitment, human resource development, management, planning, and various other situations.

The value of "questions" in the AI era

Due to the spread of generative AI, information collection and comparison of products and services have become easier. However, primary information about why customers recognize issues and make decisions can only be obtained through questioning.

Therefore, what is now in demand is not the ability to convey information, but the ability to clarify facts through questioning and move the other party's decision-making forward.

Celebrix has recently recognized that interest in the "power of questioning" is increasing not only in sales positions but also in human resources, recruitment, management, planning, and marketing.

In fact, requests for Fact Finding training and lectures targeting job positions other than sales have also increased from global manufacturers and other companies.

This book is aimed at not only salespeople but also all business people who want to discover issues and support decision-making through questioning in human resources, recruitment, management, planning, and marketing.

Author's Comment

I have a conviction.

That is, it is sales with "dialogue" and especially "the power of questioning" that will continue to survive in the AI era.

This work was bookized based on the most important know-how of Celebrix, "Fact Finding™," which was independently developed by drawing inspiration from the classic "SPIN Selling" and adapting it to the modern AI era. While the previous work, Sales is, was a hit with approximately 100,000 copies, as the author, I am confident that this work surpasses the previous one in quality.

※SPIN® is a registered trademark of Korn Ferry.

Book Overview

Item
Content
Title
Sales is 2 Fact Finding: The Ultimate 'Questioning Technique' That Yields Results
Author
Masaya Imai
Publisher
Josai-sha
Release Date
May 29, 2026
Price
1,980 yen (tax included)
ISBN
978-4-594-10297-5
[How to Purchase the Book]
■Amazon
https://www.amazon.co.jp/dp/4594102972
■Rakuten Books
https://books.rakuten.co.jp/rb/18599571/
Author Profile

Masaya Imai (Director, Executive Officer, CMO, Celebrix, Inc.)

Director of Celebrix Sales Comprehensive Research Institute, Sales Evangelist

Masaya Imai (Imai Masaya) conducts research and information dissemination at the forefront of corporate sales, procurement, and AI sales as the Director and Sales Evangelist of the Celebrix Sales Comprehensive Research Institute. He has authored books such as "Sales is: A Scientific Approach to 'Controlling Results' in Sales," "The Sales That Customers Taught Me 'Want to Be Done," and "The Intelligent Sales: The Fastest and Best Creative Sales Process Using AI," with a total of over 100,000 copies in circulation. Currently, as the Director and Executive Officer CMO, he leads marketing strategies and new business development. He is also actively involved in a wide range of activities, including supervising the sales platform "YEALE," "Japan Sales Collection," and being a certified trainer for Everything DiSC®.

About Celebrix

Celebrix, Inc. is a company that provides services to transform business processes with human power and become a "growth supporter" for customers. We have supported approximately 1,400 companies, including major manufacturers (daily necessities, food, precision machinery, etc.), major telecommunications carriers, major life insurance companies, major IT companies, major retail companies, and excellent venture companies in the fields of sales, marketing, recruitment, and more. We stand on the front lines of our customers' operations, share their struggles, work together, and directly support their problem-solving and revenue growth.

[Company Overview]

Company Name: Celebrix, Inc.
Headquarters Location: 7F, Harumi Central Tower, 3-7-18 Harumi, Koto-ku, Tokyo 135-0063
Representative Director: Kazuaki Kitagawa
Business Content: Sales activities, marketing activities, recruitment activities, and business process transformation (BPX) business centered on retail distribution and public BPO fields
Established: May 1998
Corporate Site: https://www.cerebrix.jp/