Daily Use of Generative AI Among Sales Professionals Quadruples in One Year, Latest Survey Report Vol. 2 Shows Integration into Business Infrastructure
A survey by Cerebrix Sales Research Institute reveals that the daily use of generative AI among sales professionals has surged to 18.0%, a fourfold increase in one year. Corporate policies are shifting from 'principle prohibition' to 'company-wide recommendation,' highlighting AI's growing role as essential business infrastructure.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:57 (491h 18m after Collected)
Cerebrix Corporation (Headquarters: Koto-ku, Tokyo; President: Kazuki Kitagawa), a company supporting corporate sales activities, has released the "Survey Report on the Use of Generative AI in Sales Vol. 2." The report was compiled by its research institution, the Cerebrix Sales Research Institute, which conducts research and analysis on professions, technologies, and activities in sales, in collaboration with the research tool "Riservi®" provided by IDEATECH Inc.
【Highlights of this Survey】
・Daily use of generative AI among sales professionals reached 18.0% (a fourfold increase compared to 2024).
・Corporate policies of 'principle prohibition' decreased to less than 10%, shifting towards 'company-wide recommendation'.
・Approximately 60% responded that the availability of an AI-powered environment influences their 'intention to seek or change jobs'.
Cerebrix Sales Research Institute: https://www.eigyoh.com/column/eisouken-top
Report Download: https://www.eigyoh.com/column/eisouken19-sales-ai-katsuyou2
Report and Survey Overview
The Survey Report on the Use of Generative AI in Sales (hereafter, this report) is a research document intended to clarify the penetration and practical use of generative AI surrounding the sales profession. The survey was conducted without restrictions on gender, industry, or employee size, targeting 1,079 individuals engaged in corporate sales registered with an external research organization.
Survey Method: Internet survey using the research data marketing service "Riservi®" provided by IDEATECH Inc.
Survey Target: Company employees engaged in corporate sales.
Survey Period: October 21 to October 22, 2025.
Survey Background and Topics
Generative AI in Sales: From 'Trial' to 'Daily Routine'
This survey was conducted more than two years after the release of GPT-4. In the sales field, generative AI is transitioning from a 'novel tool' to an 'indispensable weapon' for practical work. Particularly in sales, person-dependent methods relying on 'intuition, experience, and grit' have been mainstream due to traditional business culture. However, with the decline in Japan's productive labor population...