The popular Korean lactic acid bacteria brand LACTOFIT (ラクトフィット) will hold a POPUP STORE at Shibuya MODI 1F from July 3 (Fri) to July 13 (Mon), 2026.

This POPUP will feature "LACTOFIT Gold," which is easy to incorporate into your daily health routine, and "LACTOFIT Slim," which contains Garcinia Cambogia extract to support daily body shape management.

The venue will include a panel exhibition and photo spot featuring Park Seo-joon, the image model for LACTOFIT. Furthermore, limited edition novelties will be available for customers who purchase products, depending on the purchase amount.

This is a special opportunity for both existing LACTOFIT fans and those discovering the brand for the first time to experience its charm.

Please take this opportunity to visit Shibuya MODI.

CM featuring Park Seo-joon will also be broadcast on Shibuya MODI's signage

Image

To coincide with the POPUP STORE, a CM featuring Park Seo-joon will be broadcast on the outdoor signage at the top of Shibuya MODI.

In addition to the panel exhibition and photo spots within the venue, these special 11 days will allow you to enjoy the world of LACTOFIT throughout the streets of Shibuya.

Broadcast Period: July 3 (Fri) - July 13 (Mon), 2026

[POPUP STORE Event Outline]

● Event Period: July 3 (Fri) - July 13 (Mon), 2026

● Venue: Shibuya MODI 1F Calendarium

● Business Hours: 11:00-20:00

*In case of crowding, numbered tickets may be required.

[POPUP Limited Novelties]

During the POPUP period, customers who purchase LACTOFIT products will receive novelties based on their purchase.

● Novelty Contents

〈GIFT1〉Purchase 1 or more items + Follow official Instagram: Park Seo-joon Sticker 〈GIFT2〉Purchase LACTOFIT 30 sticks: LACTOFIT 5 sticks *Limit 1 set per person 〈GIFT3〉Purchase ¥3,500 (tax incl.) or more: Park Seo-joon Clear File (A5) 1 pc 〈GIFT4〉Purchase ¥7,500 (tax incl.) or more: Park Seo-joon Acrylic Keyholder 1 pc

*Clear files will be given randomly from 2 types, and the design cannot be chosen.

*Each novelty is limited in quantity and will end once supplies are depleted.

*Event details are subject to change without notice.

*Receipts cannot be combined.

[Products for Sale]

LACTOFIT Gold 30 sticks/10 sticks

Price: ¥648/¥1,728 (tax incl.)

The standard model symbolizing the brand. Supports daily health maintenance.

<Product Features>

・Contains probiotics, prebiotics, and postbiotics ・A lactic acid bacteria supplement that is easy for the whole family to drink, from children to the elderly ・Sweet and sour, easy-to-drink grape flavor ・Individually packaged for easy portability and continued use on the go

LACTOFIT Slim 30 sticks/10 sticks

Price: ¥864/¥2,376 (tax incl.)

Recommended for those conscious about beauty. Look for the pink packaging.

<Product Features>

・Contains Garcinia Cambogia extract ・Supports daily body shape management ・Recommended for those with desk jobs or those conscious of beauty routines ・Delicious and easy to continue with a refreshing mango flavor

● Park Seo-joon x LACTOFIT

Korean popular actor Park Seo-joon is known as the "guaranteed mega-hit actor," with his works consistently becoming hot topics. The drama "Itaewon Class," released on Netflix in 2020, was a global hit and made his name widely known in Japan.

Currently, he is actively serving as LACTOFIT's brand ambassador in Japan, acting as the face of the brand through stores and online channels.

Company Profile

Cenqur Inc. handles various practical aspects of cosmetic imports and proposes and develops products using its global network.

Company Name: Cenqur Inc.

Location: 4-4-28 Tanaka, Higashiosaka City, Osaka Prefecture, 577-0013

Representative Director: Midori Hirai

Business Activities: Manufacturing, import, and sales of cosmetics and health foods

Company HP

LACTOFIT Official Instagram

Inquiries

Cenqur Inc. E-mail: support@cenqur.co.jp *For inquiries regarding this press release and event, please contact us here.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: LACTOFIT