"#FR2" Opens New Store in Little Tokyo, Los Angeles

Ceno Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) is pleased to announce that its fashion brand "#FR2" will open a new store, "Cafe Little Tokyo by#FR2," in the Little Tokyo district of Los Angeles, USA, on May 9, 2026 (local time).

The store will operate as a complex shop, primarily featuring the cafe business "Cafe Little Tokyo by#FR2," alongside "#FR2" and "#FR2 Ume" (FR2 Ume).

"#FR2 Ume" is a concept shop of "#FR2" that originated in Harajuku, Tokyo, in 2018. With a pink-themed space, it has showcased women's items and collaborations with "TENGA," conveying a unique worldview based on the concept of an "adult toy store."

The new Los Angeles store will offer a fresh space that combines items from "#FR2" and "#FR2 Ume" with cafe culture. Set against the backdrop of the Little Tokyo location, it aims to become a new hub where fashion, culture, and community intersect.

In addition to apparel and accessories, the store will also sell limited-edition items. By incorporating a cafe space, it seeks to create an environment where visitors can enjoy not only shopping but also the experience of their stay.

Through "Cafe Little Tokyo by#FR2," we will disseminate a new brand experience from Los Angeles.

Store Information Cafe Little Tokyo by#FR2 #FR2 / #FR2UME Los Angeles

Opening Date: May 9, 2026 (local time) Business Hours: 8:00 AM to 9:00 PM Address: 339 E 1st Street, Los Angeles, CA 90012 Instagram: https://www.instagram.com/cafelittletokyo_byfr2/

About #FR2 As the world shifts towards photo-centric communication, #FR2 disseminates its brand worldview primarily through Instagram. Under the concept of a rabbit photographer, it develops items based on the theme of "clothes worn by photographers."

Web: https://fr2.tokyo/ Instagram: https://www.instagram.com/fxxkingrabbits/

Inquiries regarding this matter Ceno Co., Ltd. Email: okuizumi@ceno.jp