"#FR2" Opens New Store in Little Tokyo, Los Angeles
Fashion brand "#FR2" is opening a new complex shop, "Cafe Little Tokyo by#FR2," in Little Tokyo, Los Angeles, on May 9, 2026. The store will integrate apparel and cafe culture, aiming to provide a new brand experience and community hub.
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- 📰 Published: May 8, 2026 at 22:51
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Ceno Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) is pleased to announce that its fashion brand "#FR2" will open a new store, "Cafe Little Tokyo by#FR2," in the Little Tokyo district of Los Angeles, USA, on May 9, 2026 (local time).
The store will operate as a complex shop, primarily featuring the cafe business "Cafe Little Tokyo by#FR2," alongside "#FR2" and "#FR2 Ume" (FR2 Ume).
"#FR2 Ume" is a concept shop of "#FR2" that originated in Harajuku, Tokyo, in 2018. With a pink-themed space, it has showcased women's items and collaborations with "TENGA," conveying a unique worldview based on the concept of an "adult toy store."
The new Los Angeles store will offer a fresh space that combines items from "#FR2" and "#FR2 Ume" with cafe culture. Set against the backdrop of the Little Tokyo location, it aims to become a new hub where fashion, culture, and community intersect.
In addition to apparel and accessories, the store will also sell limited-edition items. By incorporating a cafe space, it seeks to create an environment where visitors can enjoy not only shopping but also the experience of their stay.
Through "Cafe Little Tokyo by#FR2," we will disseminate a new brand experience from Los Angeles.
■ Store Information
Cafe Little Tokyo by#FR2
#FR2 / #FR2UME Los Angeles
Opening Date: May 9, 2026 (local time)
Business Hours: 8:00 AM to 9:00 PM
Address: 339 E 1st Street, Los Angeles, CA 90012
Instagram: https://www.instagram.com/cafelittletokyo_byfr2/
■ About #FR2
As the world shifts towards photo-centric communication, #FR2 disseminates its brand worldview primarily through Instagram. Under the concept of a rabbit photographer, it develops items based on the theme of "clothes worn by photographers."
Web: https://fr2.tokyo/
Instagram: https://www.instagram.com/fxxkingrabbits/
Inquiries regarding this matter
Ceno Co., Ltd.
Email: okuizumi@ceno.jp
The store will operate as a complex shop, primarily featuring the cafe business "Cafe Little Tokyo by#FR2," alongside "#FR2" and "#FR2 Ume" (FR2 Ume).
"#FR2 Ume" is a concept shop of "#FR2" that originated in Harajuku, Tokyo, in 2018. With a pink-themed space, it has showcased women's items and collaborations with "TENGA," conveying a unique worldview based on the concept of an "adult toy store."
The new Los Angeles store will offer a fresh space that combines items from "#FR2" and "#FR2 Ume" with cafe culture. Set against the backdrop of the Little Tokyo location, it aims to become a new hub where fashion, culture, and community intersect.
In addition to apparel and accessories, the store will also sell limited-edition items. By incorporating a cafe space, it seeks to create an environment where visitors can enjoy not only shopping but also the experience of their stay.
Through "Cafe Little Tokyo by#FR2," we will disseminate a new brand experience from Los Angeles.
■ Store Information
Cafe Little Tokyo by#FR2
#FR2 / #FR2UME Los Angeles
Opening Date: May 9, 2026 (local time)
Business Hours: 8:00 AM to 9:00 PM
Address: 339 E 1st Street, Los Angeles, CA 90012
Instagram: https://www.instagram.com/cafelittletokyo_byfr2/
■ About #FR2
As the world shifts towards photo-centric communication, #FR2 disseminates its brand worldview primarily through Instagram. Under the concept of a rabbit photographer, it develops items based on the theme of "clothes worn by photographers."
Web: https://fr2.tokyo/
Instagram: https://www.instagram.com/fxxkingrabbits/
Inquiries regarding this matter
Ceno Co., Ltd.
Email: okuizumi@ceno.jp