"#FR2" Opens New Concept Shop "#FR2 T・U・C" in Jimbocho
Apparel brand "#FR2" will open its new concept shop "#FR2 T・U・C" on May 2, 2026, in Jimbocho, Tokyo. The shop, utilizing a former pachinko exchange counter, offers a unique experience where customers can acquire purchase rights for limited items via a slot machine.
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- 📰 Published: May 1, 2026 at 23:01
- 🔍 Collected: May 1, 2026 at 14:31
- 🤖 AI Analyzed: May 1, 2026 at 17:08 (2h 36m after Collected)
Ceno Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), which operates the "#FR2" apparel brand, will open a new concept shop, "#FR2 T・U・C," in Jimbocho, Tokyo, on May 2, 2026.
This store is characterized by its unprecedented and unique shop format, utilizing the site of a former pachinko prize exchange counter that was actually used in an alley in Jimbocho. The store name "T・U・C" is an abbreviation for "Tokyo Usagi Center" (Tokyo Rabbit Center), a naming that combines #FR2's iconic rabbit with pachinko culture.
All products handled at this store are exclusive to this location and cannot be purchased online; they are only available for purchase on-site.
Items to be released on May 2nd and 3rd.
■Customer Service and Sales Experience in a Pachinko Exchange Style
The store adopts a style that follows the structure of a pachinko exchange counter, with communication taking place between customers and staff through a glass panel. Products are handed over through a dedicated counter, recreating a realistic "pachinko exchange experience."
The store's visual design is based on metallic gold and silver colors. While leveraging the exterior of the actual former exchange counter, neon signs and other elements have been added to reconstruct the atmosphere of pachinko culture in a modern way.
■Limited Items Obtainable with "Purchase Rights" via a Slot Machine
In addition to regular sale items, limited items will be sold using a slot machine. At the time of payment, customers can play a tablet-type slot machine installed in the store once for free, and if "7" lines up, they can obtain "purchase rights" for a limited item.
* The content of limited items is updated irregularly, and details are announced only in-store.
* One play is allowed per transaction. Even if you win, your desired size may be sold out.
■Irregular Business Hours
"#FR2 T・U・C" is a permanent store but operates irregularly. Business dates will be announced periodically on the official SNS (Instagram@fr2tuc).
Official Instagram
■Store Overview
Store Name: #FR2 T・U・C
Location: Nishho Daini Bldg 1F B, 1-4-16 Kanda Jimbocho, Chiyoda-ku, Tokyo 101-0051
Opening Date: May 2, 2026
Business Hours: 11:00〜17:00
Business Days: Irregular (announced via SNS)
■First Business Days
May 2 (Saturday), 2026 and May 3 (Sunday), 2026
■Product Overview
* Gamble Rabbit T-shirt ¥11,000
* TUC Store T-shirt ¥9,000
* Gamble Rabbit cap ¥7,000
* Shinning Rabbits Icon T-shirt ¥11,000
■About #FR2
As the world shifts towards photo-centric communication, #FR2 disseminates its brand worldview primarily through Instagram. Under the concept of a "rabbit photographer," the brand develops items themed "clothes worn by photographers."
Web: https://fr2.tokyo/
Instagram: https://www.instagram.com/fxxkingrabbits/
Contact Regarding This Matter
Ceno Co., Ltd.
Email: okuizumi@ceno.jp
This store is characterized by its unprecedented and unique shop format, utilizing the site of a former pachinko prize exchange counter that was actually used in an alley in Jimbocho. The store name "T・U・C" is an abbreviation for "Tokyo Usagi Center" (Tokyo Rabbit Center), a naming that combines #FR2's iconic rabbit with pachinko culture.
All products handled at this store are exclusive to this location and cannot be purchased online; they are only available for purchase on-site.
Items to be released on May 2nd and 3rd.
■Customer Service and Sales Experience in a Pachinko Exchange Style
The store adopts a style that follows the structure of a pachinko exchange counter, with communication taking place between customers and staff through a glass panel. Products are handed over through a dedicated counter, recreating a realistic "pachinko exchange experience."
The store's visual design is based on metallic gold and silver colors. While leveraging the exterior of the actual former exchange counter, neon signs and other elements have been added to reconstruct the atmosphere of pachinko culture in a modern way.
■Limited Items Obtainable with "Purchase Rights" via a Slot Machine
In addition to regular sale items, limited items will be sold using a slot machine. At the time of payment, customers can play a tablet-type slot machine installed in the store once for free, and if "7" lines up, they can obtain "purchase rights" for a limited item.
* The content of limited items is updated irregularly, and details are announced only in-store.
* One play is allowed per transaction. Even if you win, your desired size may be sold out.
■Irregular Business Hours
"#FR2 T・U・C" is a permanent store but operates irregularly. Business dates will be announced periodically on the official SNS (Instagram@fr2tuc).
Official Instagram
■Store Overview
Store Name: #FR2 T・U・C
Location: Nishho Daini Bldg 1F B, 1-4-16 Kanda Jimbocho, Chiyoda-ku, Tokyo 101-0051
Opening Date: May 2, 2026
Business Hours: 11:00〜17:00
Business Days: Irregular (announced via SNS)
■First Business Days
May 2 (Saturday), 2026 and May 3 (Sunday), 2026
■Product Overview
* Gamble Rabbit T-shirt ¥11,000
* TUC Store T-shirt ¥9,000
* Gamble Rabbit cap ¥7,000
* Shinning Rabbits Icon T-shirt ¥11,000
■About #FR2
As the world shifts towards photo-centric communication, #FR2 disseminates its brand worldview primarily through Instagram. Under the concept of a "rabbit photographer," the brand develops items themed "clothes worn by photographers."
Web: https://fr2.tokyo/
Instagram: https://www.instagram.com/fxxkingrabbits/
Contact Regarding This Matter
Ceno Co., Ltd.
Email: okuizumi@ceno.jp