Apparel Brand "MOTERA" for Plus Sizes (L-4L) Surpasses 50,000 Cumulative Viewers in One Month Since Launch of TikTok Live Commerce

Cellest Inc. (Headquarters: Osaka City, Osaka Prefecture, CEO: Hiroshi Sasaki, hereinafter "Our Company"), operator of the live commerce agency "Tokibana," is pleased to announce that its apparel brand "MOTERA" (Motera), specializing in plus sizes from L to 4L, has surpassed a cumulative total of 50,000 viewers approximately one month after its first live commerce broadcast on TikTok.

MOTERA was launched in April 2026 as an apparel brand offering sizes L to 4L, with the concept of "not changing yourself to fit the size, but fitting any current self elegantly."

The brand primarily utilizes live commerce through TikTok Live and TikTok Shop as its sales channels. During broadcasts, it showcases real-time information such as actual wearing silhouettes, how items look in different sizes, and fitting images for various body types.

◼️ Background to Surpassing 50,000 Cumulative Viewers

In the plus-size domain, there are inherent hurdles unique to e-commerce, such as "not being able to see the silhouette when actually worn" and "anxiety about choosing the right size." On the other hand, many customers face psychological barriers with in-store consultations and trying on clothes, feeling "it's difficult to discuss body shape concerns with store staff."

MOTERA has implemented the following initiatives through live streaming:

Showcasing comparative try-ons of multiple sizes by staff with different body types.

Real-time answers to questions like "Does it cover the upper arms?" or "Does it hide my stomach area?"

Product descriptions focusing on body-shaping effects, comfort, and suitability for daily wear scenarios.

As a result, numerous questions regarding sizing and wearingイメージ have been received from viewers, indicating a high demand for a space where they can easily consult about their body shape and styling concerns within the plus-size market.

Live commerce not only allows for real-time confirmation of wearing silhouettes and sizing but also offers interactivity where viewers can ask questions and seek advice on the spot. We believe these characteristics demonstrate the potential of live commerce as a new purchasing experience in the plus-size market.

◼️ New Purchasing Experience Brought by Live Commerce to the Plus-Size Market

We believe that being able to deliver real-time information on wearing silhouettes and sizing, which could not be adequately conveyed through traditional e-commerce, holds significant value in the plus-size domain.

MOTERA will continue to focus on live commerce via TikTok, providing sales experiences that emphasize customer communication and aiming to realize "online shopping without failure."

Moving forward, in addition to expanding broadcast frequency, we will strengthen new product launches and live streaming initiatives to foster a community where more customers can enjoy fashion in their own way.

■ Brand Concept

【SNS Accounts】

TikTok (motera_official): https://www.tiktok.com/@motera_official?_r=1&_t=ZS-94OqYeSKlFI

Instagram (@motera_official): https://www.instagram.com/motera_official/

LINE Open Chat: https://line.me/ti/g2/-sprA3Zvk1JnzXC1ZGj-x-pwI0Q5PxPFLx0JtA

■ About "Tokibana," a Live Commerce Agency

"Tokibana" is a specialized agency for live commerce that produces and manages live streamers. It aims to nurture live streamers as entertainers, maximize their talents, and guide them to become successful performers on the live commerce stage.

【Tokibana SNS Accounts】

TikTok (@tokibana_official): https://www.tiktok.com/@tokibana_official

TikTok Shop: https://vt.tiktok.com/ZSAMp1Wpk/?page=TikTokShop

(Access is only available from smartphones with the TikTok app downloaded)

Instagram (@tokibana_official): https://www.instagram.com/tokibana_official/

■ About Cellest Inc., Aiming to "Infrastructure for Live Commerce in Japan"

Our company is a startup aiming to establish live commerce as infrastructure. Entering the industry in 2017, we develop and operate "WABE," an EC mall app exclusively for live commerce, and manage "Tokibana," a specialized agency for producing and managing live streamers.

Live commerce offers a new purchasing experience where customers can confirm products in real-time before buying, solving the problem of "receiving something different from what was expected" in traditional online shopping. We aim to foster a live commerce culture and realize a society where shopping is more enjoyable and convenient.

■ Company Overview

Company Name: Cellest Inc.

Address: 11F, PMO Honmachi, 3-1-10 Honmachi, Chuo-ku, Osaka City, Osaka Prefecture

Established: July 31, 2019

Representative: Hiroshi Sasaki

Business Activities: Live Commerce Management Business, Live Commerce Platform Business

Corporate Site: https://cellest.co.jp/

Live Commerce Agency "Tokibana": https://tokibana.com/

Live Commerce Exclusive EC Mall App "WABE"

- Service Site: https://wabelive.com/?utm_source=press

- App Download: https://app.adjust.com/1pew8384

Representative's Official X: https://x.com/hiroza1220

Corporate Official X: https://x.com/Cellest_co

Corporate Official Note: https://note.com/cellest/

Live Commerce Research Institute Official Note: https://note.com/livecommercelab