Live Commerce Mall App 'WABE' to Host 'WABE FRIDAY' Event on June 5 with Multiple Streamers and Stores

Cellest Inc. (Headquarters: Osaka City, Osaka Prefecture; CEO: Hiroshi Sasaki), which aims to make live commerce an infrastructure in Japan, announced that it will hold 'WABE FRIDAY', a live commerce event featuring multiple streamers and stores, on Friday, June 5, 2026, on its live commerce-dedicated EC mall app 'WABE'.

'WABE FRIDAY' is a monthly event held on Fridays where multiple streamers and stores gather on 'WABE' to conduct live streaming sales throughout the day.

For this first edition, multiple streaming channels primarily in the apparel, lifestyle, and general goods categories will broadcast sequentially from 6:30 AM to 11:00 PM. Viewers can enjoy live streams on their smartphones, interact with streamers in real-time to check products, and purchase them directly.

'WABE FRIDAY' is planned as a recurring monthly event, aiming to create new shopping experiences through 'WABE' and expand the live commerce culture connecting sellers, live commerce practitioners, and viewers.

■ Streaming Overview

Date & Time: Friday, June 5, 2026, 6:30 AM - 11:00 PM

Location: Live commerce-dedicated EC mall app 'WABE'

Content: Live streaming sales event by multiple streamers and stores

Participating Channels/Stores: MOTERA, YAMADAYA, WABEch, kana, Makura, Avi, Zouneko Channel, E-Logit (North Mall), antiqua, Erina, Megumi Hanase, Ayukichi, and others

■ Streaming Schedule

6:30-9:00 MOTERA

7:00-10:00 YAMADAYA

9:00-11:00 WABE Channel

10:00-11:00 Makura Co., Ltd. Store

11:00-12:00 Zouneko no Kana

11:30-14:00 Avi Beauty Channel

12:00-13:00 antiqua

12:00-15:00 Zouneko Channel

14:00-16:00 E-Logit

16:00-21:00 Erina

17:00-18:00 KURA ONE

19:00-22:00 MegCommerce

20:00-23:00 WABE Channel

■ About the Live Commerce-Dedicated EC Mall App 'WABE'

'WABE' is a live commerce-dedicated EC mall app with the concept of 'Watch, Ask, Buy, Enjoy'.

It is a live commerce platform that connects sellers (streamers), such as manufacturers, brands, and live commerce practitioners, with consumers (viewers).

Sellers can introduce and sell products while communicating with consumers in real-time through live streams. The app also features a mall function for purchasing outside of streams and an SNS DM function.

Additionally, sellers can manage order status, customer data, and perform data analysis all within 'WABE'.

App Name: WABE

Supported OS: iOS / Android

Service Site: https://wabelive.com/?utm_source=press

App Download URL: https://app.adjust.com/1pew8384

■ About Cellest Inc., Aiming to Make Live Commerce an Infrastructure in Japan

Cellest is a startup aiming to make live commerce an infrastructure. It entered the industry in 2017 and develops and operates the live commerce-dedicated EC mall app 'WABE', as well as 'Tokibana', a live commerce agency that produces and manages live commerce practitioners.

Live commerce offers a new shopping experience where customers can check products in real-time before purchasing, solving the 'not as expected' issue common in traditional online shopping. The company aims to establish live commerce culture and realize a society where shopping is more enjoyable and convenient.

■ Company Overview

Company Name: Cellest Inc.

Address: 11F PMOEX Honmachi, 3-1-10 Honmachi, Chuo-ku, Osaka City, Osaka Prefecture

Established: July 31, 2019

Representative: Hiroshi Sasaki

Business: Live commerce management business, live commerce platform business

Corporate Site: https://cellest.co.jp/

Live Commerce Agency 'Tokibana': https://tokibana.com/

Live Commerce-Dedicated EC Mall App 'WABE'

- Service Site: https://wabelive.com/?utm_source=press

- App Download: https://app.adjust.com/1pew8384

Representative Official X: https://x.com/hiroza1220

Corporate Official X: https://x.com/Cellest_co

Corporate Official note: https://note.com/cellest/

Live Commerce Lab Official note: https://note.com/livecommercelab