Cellest CEO Hiroshi Sasaki to Speak at 'EC Conference 2026 Spring', One of Japan's Largest EC Summits

Cellest Inc. (Headquarters: Osaka City, Osaka; Representative Director and CEO: Hiroshi Sasaki; hereinafter 'the Company'), which aims to establish live commerce as infrastructure in Japan, announces that Representative Director and CEO Hiroshi Sasaki will take the stage at 'EC Conference 2026 Spring,' one of the largest online EC summits in Japan, to be held on Wednesday, May 27 and Thursday, May 28, 2026. In this session, drawing on his track record of entering the live commerce industry in 2017 and operating the live commerce channel 'Zoneko Channel' which boasts 200 million yen in monthly sales, Sasaki will explain 'How to Start Live Commerce Without Failing' in a format that e-commerce operators can readily apply to their practical operations. ## Event Overview - Event Name: EC Conference 2026 Spring - Theme: GROWTH & INNOVATION — Redefining EC Competitiveness through Results and Systems - Date & Time: May 27 (Wed) and 28 (Thu), 2026, 10:00-19:00 each day - Format: Online (Pre-registration required, free participation) - Organizers: Tsuhan News ECMO (Unimedia Inc.), Commerce Pick (Commerce Pick Inc.), EC Times (WUUZY Inc.) - Event URL: https://seminar.tsuhannews.jp/seminar/20260527/ - Application Form: https://seminar.tsuhannews.jp/seminar/20260527/#order ## Session Details - Date & Time: Thursday, May 28, 2026, 11:40-12:10 - Title: Learning from 'Zoneko Channel' with 200 Million Yen Monthly Sales on TikTok Shop: How to Start Live Commerce Without Failing - Content: Practical explanations of key points to decide when launching live commerce, including product selection, streamer casting, KPI design, and operational structure building. The session covers everything from the mindset of result-dividing design to tips for continuous operation. - Speaker: Hiroshi Sasaki, Representative Director and CEO, Cellest Inc. ## Speaker Profile Hiroshi Sasaki, Representative Director and CEO, Cellest Inc. Born in Osaka in 1992. Graduated from Doshisha University. During his university years, he challenged himself with various businesses, including specialized cram schools, food and beauty media, and apparel and cosmetics product sales. Having a strong interest in the industry since the dawn of live commerce in 2017, he visited China, an advanced nation in this field. Witnessing the market's excitement firsthand, he founded Cellest Inc. after graduation. After producing one of Japan's largest live commerce channels, 'Zoneko Channel,' he aimed to break away from personality-dependent business models and established 'Tokibana,' a specialized live commerce agency that produces and manages live commerce. Furthermore, in 2025, he developed 'WABE,' a dedicated live commerce EC mall app that allows users to shop on the spot while watching live streams, thus expanding his business domain. In January 2026, he published his first book, 'The Secret of Live Commerce Earning 200 Million Yen a Month: Those Who Can and Cannot Sell in Live Streaming' from Fusosha. The book decided on a reprint within two weeks of its release. - Official X: https://x.com/hiroza1220 ## Book Overview - Title: The Secret of Live Commerce Earning 200 Million Yen a Month: Those Who Can and Cannot Sell in Live Streaming - Author: Hiroshi Sasaki, Representative Director and CEO, Cellest Inc. - Release Date: Sunday, January 18, 2026 - Price: 1,738 yen (including tax) - Publisher: Fusosha Publishing Inc. - Amazon URL: https://amzn.asia/d/9Cadcdj ### About the E-book Version - Price: 1,738 yen (including tax) - Purchase Site: https://amzn.asia/d/0aZQYnjP ### Table of Contents - What is 'Live Commerce' where things sell best right now? - Why do things sell when done 'live'? - Live staging techniques to make participants enthusiastic - Sells 100 times more than EC! How to start live commerce - Stumbling blocks you cannot ignore with 'I didn't know' - How to create 'selling' live commerce learned from case studies - A new pillar of sales strategy can be built for both companies and individuals ## About the Live Commerce Advisor Service Since January 2026, we have been offering the 'Live Commerce Advisor Service,' a consulting service directly supervised and accompanied by our CEO, Hiroshi Sasaki. This service provides support tailored to the introduction and growth phases of live commerce. We offer two plans tailored to your objectives, structure, and business phase. Currently, available slots are limited, but if you are interested, please apply using the form below. ### Plan List - Monthly Fee (excluding tax): 300,000 yen - Initial Fee (excluding tax): 50,000 yen - Main Contents: Once-a-month online meetings, etc.