New Product/ブランド発表, サービス開始, 事業拡大

Live Commerce Agency "Tokibana" Launches Plus-Size Apparel Brand "MOTERA" for L-4L Sizes

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 14, 2026 7:00 PM ・ Updated Jun 15, 2026 2:16 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Cellest Co., Ltd., which operates the live commerce agency "Tokibana," has launched a new apparel brand called "MOTERA." This brand specializes in L-4L sizes, aiming to provide elegant clothing options for individuals with changing body shapes, focusing on adapting the clothes to the current body rather than the body to the clothes.
Sales will primarily be conducted through live commerce on TikTok Live and TikTok Shop, with the first broadcast scheduled for April 21, 2026, at 6:30 JST.
Cellest, established on July 31, 2019, is involved in live commerce management and platform businesses.

Cellest Co., Ltd., which operates the live commerce agency "Tokibana," has launched a new apparel brand called "MOTERA." This brand specializes in L-4L sizes, aiming to provide elegant clothing options for individuals with changing body shapes, focusing on adapting the clothes to the current body rather than the body to the clothes. Sales will primarily be conducted through live commerce on TikTok Live and TikTok Shop, with the first broadcast scheduled for April 21, 2026, at 6:30 JST. Cellest, established on July 31, 2019, is involved in live commerce management and platform businesses.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 14, 2026

Cellest Co., Ltd., headquartered in Osaka, Japan, with Hiroshi Sasaki as CEO, announced the launch of "MOTERA," a new apparel brand. "MOTERA" offers clothing in L to 4L sizes, designed to provide elegant and comfortable options for individuals experiencing body shape changes. The brand's design philosophy prioritizes adapting clothing to the current body rather than the body to the clothing. Sales will primarily occur via live commerce on TikTok Live and TikTok Shop, starting with an initial broadcast on April 21, 2026, at 6:30 JST. This approach aims to provide real-time fitting information and personalized consultation, addressing common concerns in plus-size apparel shopping. Cellest Co., Ltd. was established on July 31, 2019, and specializes in live commerce management and platform services, including the "Tokibana" agency for live commercer production and management, and the "WABE" EC mall app launched in 2017.

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Source: PR TIMES
Category: New Product/ブランド発表, サービス開始, 事業拡大

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 14, 2026 7:00 PM — Distributor PR TIMES
Collected　Apr 14, 2026 10:31 AM
AI structured & analyzed　Apr 14, 2026 12:30 PM
Desk-reviewed & published　Apr 14, 2026 7:00 PM

FAQ

What size range does the new apparel brand "MOTERA" offer to its customers?

The brand offers elegant and comfortable clothing options specifically in L to 4L sizes.

Who is the Chief Executive Officer of Cellest Co., Ltd., the company that launched "MOTERA"?

Hiroshi Sasaki is the Chief Executive Officer of the Osaka-headquartered company Cellest Co., Ltd.

What is the design philosophy of the newly launched apparel brand "MOTERA"?

The brand's philosophy prioritizes adapting clothing to the current body rather than the body to the clothing.

Through which primary channels will the sales of "MOTERA" apparel occur?

Sales will occur primarily via live commerce broadcasts on TikTok Live and TikTok Shop.

When was Cellest Co., Ltd. established, and what are its business specialties?

Cellest Co., Ltd. was established on July 31, 2019, and specializes in live commerce management.

Cite this article — HOW TO CITE

Washin AI News Desk“Live Commerce Agency "Tokibana" Launches Plus-Size Apparel Brand "MOTERA" for L-4L Sizes”AI News by Washin Village（和心村）, Apr 14, 2026. https://aeo.washinmura.jp/ai/cellest-co-jp/en/news/2026-04-14-live-commerce-agency-tokibana-launches-p

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