Dedicated Live Commerce EC Mall App 'WABE' Achieves Approx. 20% Viewer Order Rate in Character Goods Sales Broadcast

Cellest, Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director and CEO: Hiroshi Sasaki; hereinafter "the Company"), which aims to make live commerce an infrastructure in Japan, announces that a broadcast was held on Friday, February 20, 2026, on its dedicated live commerce EC mall app "WABE". The broadcast by "Zouneko Channel", one of Japan's largest live commerce channels generating over 200 million yen in monthly sales and operated by the live commerce specialized agency "Tokibana", achieved an order rate of approximately 20%.

Broadcast Overview - Broadcast Date and Time: Friday, February 20, 2026, 12:00-13:00 - Content: Sales of character goods - Broadcast Channel: "Zouneko Channel" account within the dedicated live commerce EC mall app "WABE" - Live Commercer: Misaki

Results Overview - Total Viewers: 325 - Maximum Concurrent Viewers: 253 - Number of Orders: 61 - Number of Items Ordered: 181 - Order Rate (Number of Orders / Total Viewers): 18.8% - Items Ordered per Person (Items Ordered / Number of Orders): 2.97 items

What is the Dedicated Live Commerce EC Mall App "WABE"? "WABE" is a dedicated live commerce EC mall app based on the concept of "Watch, Ask, Buy, Enjoy." It serves as a live commerce platform connecting sellers (broadcasters), such as manufacturers, brands, and live commercers, with consumers (viewers).